From time to time, you may encounter Google Play policy issues with your apps. The Google Play policy team has been working hard to provide you with the resources and support you need to resolve policy issues.
If the app review team notices a policy issue with your app or app update, you’ll receive an email with the subject line “Notification from Google Play.” (If you didn’t receive this email, make sure to update your email address on the account details page in your Developer Console.)
The policy notification email includes the policy your app violated and the steps you need to take to resolve the issue. If your app is rejected, you can fix the issue and submit the app again for another review - you don’t need to reach out to the policy support team.
If you disagree with a policy violation, or if you’d like help resolving your policy issue, you can always contact our support team. Simply use the contact details in the notification email or click on the question mark at the bottom of each page in the Developer Policy Center.
For the quickest response, make sure to include your package name. As soon as you submit the form, you’ll receive an automated response with a case number in the subject line. This means your appeal has been submitted successfully. A specialist will review your case and respond to you within 72 hours.
In a previous blog post, we introduced the Google Play Developer Policy Center. To go along with making the policies more accessible and useful to developers, the policy team has created an engaging video to help developers stay on the right side of Google Play policy.
Here are the 10 tips to stay on the right side of Google Play policy;
Review the Policy Center: It’s recommended that you review the Policy Center whenever you're unsure if your app violates policy.
Describe your app appropriately: Take the time to describe your app appropriately in order to avoid metadata policy violations. Remember that every translation of your app description needs to be compliant with the metadata policy.
Use images you have the rights to: Your app icon and any graphic assets in your Store Listing should only include images you have the rights to use. If you have been granted permission to use assets owned by others, you can notify the app review team using this form. Make sure that all text and images used in your Store Listing are appropriate for app lovers of all ages.
Rate your app accurately: When answering the content rating questionnaire, it’s important to provide accurate responses in order to receive an accurate rating.
Make sure ads in your app are policy compliant: Ad behavior should be straightforward - it’s against policy to show ads that are disruptive or deceptive, including ads that pose as system notifications, ads that aren’t dismissible, or ads that appear after a user closes the app. Additionally, ad content in your app should not include adult images, violence, or anything else that would violate the restricted content policy. You may want to check with your ad provider to learn about filtering options.
Don’t forget the restricted content policy: Check your app and your Store Listing for any restricted content, such as adult content, violence, or drugs. If you're concerned about any content in your app, read through the restricted content policy for more details and examples. If any content in your app is user-generated, you’ll need to take additional precautions in order to provide a policy compliant app experience. Check out the user generated content policy to learn more.
Update your email preferences: Make sure to update your email address on the account details page in your Developer Console. That way, if a policy issue does come up, we can contact you with the steps to address it.
Fix any policy issues found in review: Even though you’ve checked your app against the policies, it’s always possible that your app gets rejected or suspended after review. If your app or app update gets rejected, keep in mind that many violations can be fixed! Just follow the steps in the “Notification from Google Play” email you received.
Reach out to us for support: If you disagree with a policy violation, or if you’d like help resolving your policy issue, you can contact our policy support team.
In the next blog post, we’ll talk more about our enforcement process and policy support resources.
Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
To maximize your app’s revenue potential, you’ll want to make sure your app is compliant with Google Play policies. If your app violates Google Play policy, ad serving can be disabled, so it’s a good idea to regularly review policy updates.