Tag Archives: App Growth Strategy

Grow your app business with Google’s new education program for Universal App campaigns

Cross-posted from the Inside AdWords blog.
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network.

UAC is a shift in the way you market your mobile apps, so we designed the program’s first course to help you learn how to get the best results from UAC. Here are a few reasons we encourage you take the course:
  • Learn from industry experts. The course was created by marketers who’ve been in your shoes and vetted by the team who built the Universal App campaign.
  • Learn on your schedule. Watch snackable videos at your own pace. The course is made up of short 3-minute videos to help you master the content faster.

  • Practice what you learn. Complete interactive activities based on real life scenarios like using UAC to help launch a new app or release an update for your app.


So, take the course today and let us know what you think. You can also read more about UAC best practices here and here.

Hope to see you in class!

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google

Source: Inside AdMob

How to Build Your App Growth Strategy With Firebase and AdMob

Making money from your app is a great feeling and we’re glad AdMob can help! But maybe you find yourself hopping out of AdMob to perform other activities like analyzing app analytics or refining your app code. We hear you. All this back and forth can be time-consuming. Discover how Firebase can be your single Android, iOS, and mobile web development platform for a unified experience.

Save time by linking your AdMob app to a Firebase project

If you already have an AdMob account, it’s easy to link your app to a Firebase project. Learn how to do this for both Android and iOS apps. Once linked, you can take advantage of other critical app services within Firebase including real-time storage, crash reporting, and authentication without spending time searching for and accessing these services elsewhere. It’s all right there for you to use!

Monetize smarter with Firebase Analytics

You could be earning more with more engaged and active users on your app. Firebase offers powerful analytics capabilities to help you make more intelligent monetization decisions. With Firebase insights on active users, demographics, and in-app purchase revenue, smarter monetization decisions can be made to show the right segment of users the most relevant ads. Use the “Audiences” feature in Firebase to define groups of users with common attributes and analyze in-app activity. By segmenting users, you can identify where you want to position and test specific ad formats for better revenue performance.

Help grow your users with Firebase

Firebase not only helps you build and monetize your app, but it also enables you to grow your audience with in-product notifications, dynamic links that behave across all device types, app indexing so that your app makes it to top search results, and more. It’s a complete solution with services across your app’s lifecycle.

Ready to start exploring Firebase?

Sign up for a Firebase account and link your AdMob app.

Posted by Ameeti Mishra, App Partnerships Specialist, AdMob.

Source: Inside AdMob