Tag Archives: adwords_api

Announcing v201710 of the AdWords API

Today we’re announcing the release of AdWords API v201710. Here are some of the highlights for key AdWords features: If you’re using v201702 of the AdWords API, please note that it will be sunset on February 14, 2018. We encourage you to skip v201705 and v201708 and migrate straight to v201710. Please note that v201705 is deprecated. As mentioned in the recent blog post on the sunset and release schedule, both v201705 and v201708 will be sunset on March 28, 2018.

As with every new version of the AdWords API, please carefully review all changes in the release notes and the v201710 migration guide. The updated client libraries and code examples will be published within the next 48 hours.

If you have any questions or need help with migration, please post on the forum or the Ads Developers Plus Page.
- Josh Radcliff on behalf of the AdWords API Team

AdWords API release and sunset schedule in 2018

In 2016 and 2017 we supported at least three versions of the AdWords API at any given time and four versions for a brief period after each new release. This led to older versions of the API supporting outdated functionality and lacking new features.

To improve your AdWords API experience, we will be updating our release schedule. Starting in March 2018 we will only support two releases concurrently at all times, and three releases for a brief period of four weeks, allowing developers to skip a version. To get us back on schedule, we will concurrently sunset v201705 and v201708 in March 2018. This brings the average lifespan of every API version released in 2018 down to nine months.

Additionally, we will be moving back to a schedule that releases three versions per year. The 2018 releases are scheduled for February, June and September.

As usual, make sure to check our deprecation schedule for more details on sunsets. If you have any questions about the new schedule, please reach out to us on the AdWords API forum or the Ads Developers Plus Page.
Herlen Zoljargal, AdWords API Team

Upgrade to AdWords Universal App campaigns from mobile app install campaigns before October 16th

What’s changing?
On August 14th, we announced that AdWords users should start migrating their mobile app install campaigns to Universal App campaigns (UACs). Starting on October 16, 2017, all requests to create new mobile app install campaigns will fail, and all requests to add ads and ad groups to these existing campaigns will fail with an ADD_OP_NOT_PERMITTED error. Edits to these existing campaigns will still be allowed. Starting on November 14, 2017, these mobile app install campaigns will be deleted and will stop serving. Reporting stats for these campaigns will still be available. Mobile app engagement campaigns will not be affected.

Why is this happening?
If you want to learn more about these changes, check out our Propel your mobile app growth with Universal App campaigns announcement.

What should I do?
To avoid errors when managing your mobile app campaigns, here’s what you need to do by October 16th:
  • Modify your code to enable the creation of Universal App campaigns. Check out our guide on creating Universal App campaigns, which includes code samples in all client library languages.
  • Disable the creation of mobile app install campaigns and adding ad groups or ads in these campaigns. Edits will still be allowed.
To keep your ads serving beyond November 14th:
  • Search for all campaigns in your accounts that have campaign status ENABLED or PAUSED with advertisingChannelSubType DISPLAY_MOBILE_APP or SEARCH_MOBILE_APP. After November 14th, these campaigns will have a status of REMOVED because they will be deleted automatically by the AdWords system.
  • Create a new Universal App campaign to replace each campaign you find.
  • Once that Universal App campaign is online and serving, remove the mobile app install campaign.
Where can I learn more?
Here are a few resources to get you started: If you have questions while you’re upgrading, please reach out to us on the AdWords API forum.
Nadine Sundquist, AdWords API Team

AdWords API v201609 sunset reminder

AdWords API v201609 will be sunset on October 2, 2017. After this date, all v201609 API requests will begin to fail. This AdWords API version was deprecated on May 31st, 2017. If you are still using v201609, we recommend that you skip v201702 and v201705 and migrate directly to v201708. Please migrate prior to October 2, 2017 to ensure your API access is unaffected.

We've prepared various resources to help you with the migration: As always, if you have any questions about this migration, please contact us via the forum.
- Mike Cloonan, AdWords API Team

Share your feedback about the AdWords API

Since the early days of the AdWords API, we've continually evolved the platform to help you more efficiently and creatively manage large or complex AdWords accounts and campaigns.

To learn more about what's working well and what could be improved, we're running our first AdWords API feedback survey. Your answers will be completely anonymous, so we hope you'll take the opportunity to let us know about any changes you'd like to see to help make managing campaigns even easier.

SHARE YOUR FEEDBACK

The survey will close on August 30, 2017, and should take about 15 minutes to complete. Thanks in advance for sharing your thoughts to help us improve the AdWords API Developer experience for everyone.
- Anash P. Oommen, AdWords API Team

Announcing v201708 of the AdWords API

Today we’re announcing the release of AdWords API v201708. Here are some of the highlights for key AdWords features: If you’re using v201609 of the AdWords API, please note that it will be sunset on October 2, 2017. We encourage you to skip v201702 and v201705 and migrate straight to v201708. Please note that v201702 is deprecated and will be sunset on February 14, 2018.

As with every new version of the AdWords API, please carefully review all changes in the release notes and the v201708 migration guide. The updated client libraries and code examples will be published within the next 48 hours.

If you have any questions or need help with migration, please post on the forum or the Ads Developers Plus Page.
- Josh Radcliff on behalf of the AdWords API Team

Update of adGroupType for ad groups containing only Dynamic Search Ad features

Following the validation rule changes in May 2017, we’re updating ad groups that contain only Dynamic Search Ad features.

Specifically, we’re updating the adGroupType to SEARCH_DYNAMIC_ADS for any ad group that has all of the following properties: After the above-mentioned ad groups have the SEARCH_DYNAMIC_ADS type, you’ll be able to add only DynamicSearchAd and ExpandedDynamicSearchAd objects, and not Keyword objects as BiddableAdGroupCriterion.

As always, if you have any questions, please post on the forum.
 - , AdWords API Team

Introducing the AdWords API Success Stories hub

Over the years, many developers have let us know they'd like to see more real-world AdWords API examples to help them drive their own success. To deliver on this, we've worked closely with our partners to share their innovative strategies for using the AdWords API to boost their business.

You can now find these case studies on the developer website. We plan to post more in the future, so check back for fresh insights from digital marketers on making the most of the AdWords API.

If you have any questions or feedback regarding these partner stories, please let us know on the forum.
Zhuo Chen, AdWords API Team

More AdWords structured snippet header translations!

We’ve enhanced structured snippets to now have even more header translations, increasing from 12 to all AdWords languages. Structured snippets are extensions that highlight products and services in your ads. Existing structured snippets will not change, so no AdWords API code changes are necessary, but consider adding structured snippets to any campaigns targeting the newly available languages.
Here are some resources to get you started with structured snippets:

As always, if you have any questions, please contact us via the forum.

Nadine Sundquist, AdWords API Team

AdWords API v201607 sunset reminder

AdWords API v201607 will be sunset on June 27th, 2017, after which all v201607 API requests will begin to fail. This version was deprecatedon February 28th, 2017. If you are still on v201607, we recommend that you skip v201609 and v201702 and migrate directly to v201705. Please be sure to migrate prior to the sunset to ensure your API access is unaffected.

We've prepared various resources to help you with the migration:

As always, if you have any questions about this migration, please contact us via the forum.

- Mike Cloonan, AdWords API Team