Tag Archives: case_study

Performance Max success story driven by Google Ads API with Kueez

Today, we’re proud to share Kueez’s success story of using the Google Ads API with Performance Max to grow ROAS for partners by 20%!

Here are the highlights:
  • Kueez leverages Google Ads to drive platform ad views from high-quality and engaged traffic across their portfolio of publisher partners, and owned and operated websites.
  • Using the power of Google Ads API, Kueez implemented Performance Max campaigns to broaden their reach, and attract additional audiences that exhibit similar or better conversion rates than they had before using Performance Max.
  • Within 45 days of activating Performance Max campaigns, Kueez achieved an increase of over 50% engaged visits at a similar CPA, and drove +20% ROAS.
Where can I learn more?
We're constantly looking to improve the Google Ads API developer experience. If you have feedback on using Performance Max in the Google Ads API, submit it through this form.

If you have any questions or need additional help, contact us via the forum.
David Stevens, Google Ads API Product Manager

Introducing the AdWords API Success Stories hub

Over the years, many developers have let us know they'd like to see more real-world AdWords API examples to help them drive their own success. To deliver on this, we've worked closely with our partners to share their innovative strategies for using the AdWords API to boost their business.

You can now find these case studies on the developer website. We plan to post more in the future, so check back for fresh insights from digital marketers on making the most of the AdWords API.

If you have any questions or feedback regarding these partner stories, please let us know on the forum.
Zhuo Chen, AdWords API Team