Yesterday, the AdWords team announced the full launch of Shopping campaigns -- a streamlined way to organize, bid and report on your Product Listing Ads. The team also announced that they will be working closely with search management platforms to support these features.
We’re excited to fully support Shopping campaigns in DoubleClick Search in the coming weeks. Delivering smarter, faster tools for retailers is at the heart of our DoubleClick Search Commerce Suite investments, and with Shopping campaigns, we look forward to further helping marketers run effective search campaigns for their entire product catalogue.
For updates on our support of Shopping campaigns, stay tuned on the DoubleClick search blog, or follow us on Google+.