In March, we announced that beginning April 30, 2021 we will no longer allow new merchant accounts onto v2.0 of the Content API for Shopping as part of the sunset process. With less than two weeks to go until the April deadline, here is a quick reminder of the details.

What do I need to know?

• This account restriction will not impact users accessing new sub-accounts via an existing multi-client account (MCA), provided that MCA has been actively making v2.0 requests.
• New accounts using v2.1 of the Content API for Shopping will not be affected.
• The sunset date for existing merchant accounts actively using v2.0 is September 30, 2021.

What do I need to do?

• Migrate to v2.1 of the Content API for Shopping in order to continue interacting with new merchant accounts after April 30, 2021.
• If you are concerned you won’t be able to meet the April deadline, please fill out this form to request an exemption.

If you have any questions or issues during migration, contact your Google representative for Merchant Center programs, or ask questions in the Content API for Shopping forum.
Ian Ballantyne, Content API for Shopping Team