Category Archives: Official Google Blog

Insights from Googlers into our topics, technology, and the Google culture

Mentorship and support for Black and women founders

Women-led startups received just 2.3% of venture capital funding in 2020. The venture capital industry remains male-dominated, both among decision-makers and the entrepreneurs who are successful in their pitches for investment. For Black founders, the gap is even wider, with only 1.2% of VC funding in the U.S. going to Black-led startups in 2021.

Mentorship and access to resources are critical to closing the startup funding gap. To connect underrepresented founders to the right people and practices to help them grow, today we’re opening up applications for the Google for Startups Accelerator: Black Founders and Google for Startups Accelerator: Women Founders in North America. Applications are open now through July 28, 2022.

Google for Startups Accelerators are ten-week programs of intensive workshops and expert mentorship for revenue-generating tech startups. Founders receive virtual mentoring and technical support from Google engineers and external experts tailored to their business, without giving up equity in return.

To learn more about the impact of Google for Startups Accelerator mentorship on participating founders, we sat down with alumnae Ingrid Polini, cofounder and CEO of document management startup SAFETYDOCS Global, and Tiffany Whitlow, cofounder and Chief Development Officer of Acclinate, a digital health startup helping pharmaceutical companies diversify clinical trials by accessing and engaging communities of color. Ingrid was part of the 2021 Accelerator: Women Founders class, and Tiffany and her cofounder Del Smith were selected for both Accelerator: Black Founders and the Google for Startups Black Founders Fund in 2021.

What is one piece of advice you would share with founders who are considering applying for a Google for Startups Accelerator?

Ingrid: Be as open as you can about your business, so the team can really help you. Be present, participate and ask questions, because in the end, you’re applying your scarce time to it as a founder.

Tiffany: Go for it. The resources and ecosystem are invaluable.

Visit Google for Startups Accelerator: Black Founders and Google for Startups Accelerator: Women Founders to learn more about the programs, including details on how to apply.

Reducing gender-based harms in AI with Sunipa Dev

Natural language processing (NLP) is a form of artificial intelligence that teaches computer programs how to take in, interpret, and produce language from large data sets. For example, grammar checkers use NLP to come up with grammar suggestions that help people write grammatically correct phrases. But as Google’s AI Principles note, it’s sometimes necessary to have human intervention to identify risks of unfair bias.

Sunipa Dev is a research scientist at Google who focuses on Responsible AI. Some of her work focuses specifically on ways to evaluate unfair bias in NLP outcomes, reducing harms for people with queer and non-binary identities. Sunipa’s work was recently featured at a workshop at the ACM Fairness, Accountability, and Transparency (FAcct) conference in Seoul, Korea.

In our interview, she emphasizes that her work is achievable only through forging collaborative partnerships between researchers, engineers, and AI practitioners with everyday users and communities.

What inspired you to take on this career path?

While working on my PhD at the University of Utah, I explored research questions such as, “How do we evaluate NLP tech if they contain biases?” As language models evolved, our questions about potential harms did, too. During my postdoc work at UCLA, we ran a study to evaluate challenges in various language models by surveying respondents who identified as non-binary and had some experience with AI. With a focus on gender bias, our respondents helped us understand that experiences with language technologies cannot be understood in isolation. Rather, we must consider how these technologies intersect with systemic discrimination, erasure, and marginalization. For example, the harm of misgendering by a language technology can be compounded for trans, non-binary, and gender-diverse individuals who are already fighting against society to defend their identities. And when it’s in your personal space, like on your devices while emailing or texting, these small jabs can build up to larger psychological damage.

What is your current role at Google?

I am currently a Research Scientist at the Responsible AI - Human Centered Technology team. In my current role, I am working to build a better understanding of how to avoid unfair bias in AI language models across different cultures and geographies, aligned with Google’s AI Principles.

This is a challenge because language changes, and so do cultures and regional laws as we move from one place to another. This can all impact how people express themselves, what identities they choose and how they experience discrimination on a daily basis. Gender bias can manifest in entirely different ways in different parts of the world. In some of my ongoing work that focuses on a non-Western point of view, we are working with social scientists and NGOs in India while engaging with local communities. We are using the voices of many people who are living in a specific region and asking, “What are the biases prevalent in their society?”

What is gender bias in NLP?

Written text and training data for language technologies can lack representation or misrepresent different gender identities; this can reflect social biases. As a result, some NLP technologies can reinforce gender stereotypes and slurs, erase people’s gender identities, or have reduced quality of service for marginalized communities. What drives me in my work is my goal to make language technologies more inclusive and usable.

Why does this matter for AI?

Gender can be such an integral part of someone's identity, and having that wrongly assumed by an AI system can be triggering, unfair, and harmful. We need to work towards systems and societies that do not encode unfair biases and harmful stereotypes in order to break out of the cycle of perpetuating harms of stereotyping, misgendering, and erasure.

How can people who are not researchers, engineers or AI practitioners engage in this work?

A very direct way is for people to report potential harms as bugs within products they use. People can also participate in open discussions in workshops, panels and town halls. These are all helpful ways to build inclusive AI.

I want to emphasize, however, that the onus can’t only be on the user. It’s also on the side of the researcher, engineer and AI practitioner. The goal is to create a continuous feedback loop between humans and machines, with real people stepping in to ensure the creation of more responsible AI. As AI practitioners, we need to work with the people we’re trying to serve and have users collaborate with us to tell us what we need to do better.

4 ways creators can bounce back from setbacks

Life is never completely smooth sailing, and challenges can strike even with the best-laid plans in place. We asked creators how they handle challenges and how these obstacles — while often difficult in the moment — can serve as opportunities to learn, grow and build resilience.

Learn from your mistakes, and do better next time

Take Monique Elise, an author, financial analyst and lifestyle influencer passionate about empowering women. After her first brand collaboration failed, Monique realized these campaigns require more work than they appear to on the surface, and that being an influencer means much more than taking pretty photos. “I underestimated just how much work, preparation and organization goes into creating content that I’m truly proud of,” she shares. While initially disappointed in her results, she quickly shifted her mindset and learned what to do differently in the future. “Truthfully, that experience was so necessary,” she says, “because it made me understand how important it is to be prepared, especially if I want to represent my business in a meaningful way.”

Monique wears a pink suit and black shirt while sitting on a desk.

Monique builds her confidence from a support group of family members, friends and peers.

Be prepared for the unexpected

As Monique shared, being prepared is key — and that includes being prepared for the unexpected. Rae Allen learned this as she was building her brand as a fitness and style creator. Rae’s goal was to run a mile every day, and just as she was getting started, she found out she needed a series of back-to-back surgeries. She quickly turned this setback into an opportunity to grow her platform in an authentic way.

“At first, I felt like a failure because I couldn’t technically run,” Rae shares. “But I realized I set the rules.” After her surgeries, she started walking, jogging, then finally running again — regularly posting about her recovery, and her favorite workout outfits, on Instagram. “If it weren’t for this setback, I never would have found my true passion for creating,” she says. “My platform changed immensely, as did my fitness journey as an athlete. Today people look to me for inspiration, motivation and empowerment.”

Rae Allen runs down the street next to her father, who rides a bicycle next to her.

Rae Allen recently celebrated 2,700 days of running a mile every day.

Lean on your support group

When a challenge inevitably arises, it can feel like you need to solve it on your own. But that doesn't have to be the case. Monique depends on her support group of “friends, fellow creators and my boyfriend.” She shares, “Having a support system really helps when you’re suffering from self-doubt. Also, don’t be afraid to ask for help. You’d be surprised at how many people want to help you and see you succeed.” Having a peer group to share your experiences with can be especially comforting, because they can empathize with the nature of your work and offer actionable suggestions.

Channel resilience

No matter the endeavor, it’s important to keep moving forward and reaching for your goals. Monique and Rae both found strength in the face of disappointment, and the determination to press onward. It’s something that still inspires Rae today, and she wants to share that spirit of resilience with every creator: “Keep going! Whatever it is you’re facing — just keep going with one foot in front of the other. There will be highs and lows and it will be hard. No matter what we do in life, we will always face obstacles. So why not face obstacles doing something you love? The journey is worth it.”

Kickstart your monetization with the AdSense onboarding video series

We’re introducing the Google AdSense Onboarding video series to help publishers who are new to the program. This five-part video series will cover a range of topics from how to use the AdSense dashboard to creating ad units. It’s designed to bring new publishers like you one step closer to turning passion into a successful business model.

The short, informative videos will help you to improve your earning potential by learning how to optimize your ads and sites. All episodes are fully available to watch on our AdSense YouTube channel.

Here’s what the series has in store:

You will follow Finn, a publisher new to AdSense like you, as he learns how to manage his account and how to optimize his ads and sites. Through the episodes you’ll build on your practical knowledge of the AdSense platform.

The videos will show you how to set up the right ads format and how to create a reporting structure that works for you and your business. You will also find recommendations on how to grow your business and ways to optimize your ads by exploring new opportunities and conducting experiments on your AdSense dashboard.

Onboarding series playlist on YouTube
10:25

Episode 1: Your AdSense account set up

In this video, you’ll get to know your AdSense dashboard and navigate through the account. You’ll also learn more about the Ads, Reports, Payments, and Policy Center sections of the dashboard.

Episode 2: Managing your ads and sites

In this video, you’ll learn about the two different ad types, Auto ads and manually-placed ad units. You’ll discover how to customize the ad types to suit your site, how to control where the ads are placed and the different ad formats. You’ll also learn about the optimal number of ads to show on your pages and how to set up page exclusions to ensure ads only appear where you want.

Episode 3: Use AdSense blocking controls to review your ads

In this video, you’ll discover how to protect your brand and prevent certain ads from appearing on your site. The Ad review center offers several options to review and manage ads and ad categories in an easy and efficient way.

Episode 4: Understanding your performance, traffic and revenue

The only way to measure a site’s growth over time is to track its performance. In this video, you’ll learn how to use pre-made and custom reports to measure account performance. You’ll discover the important metrics to monitor and which reports to use.

Episode 5: Optimize your ads and boost your revenue

The final video in the series recaps the key optimization tips to improve your earning potential and help set you up for success! The video focuses on four key tips; using the Ad review center to manage ads, setting up Auto ads to easily find new opportunities, conducting experiments on AdSense and to see if your account is eligible for AdSense Labs to test new features.

Go on an epic adventure with Netflix’s “The Sea Beast”

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie,The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)

Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a little beast with a huge mischief streak, and revel in the unlikely comedy of their friendship as they help you navigate every turn you take on Waze. And don’t worry: Maisie will help translate Blue’s sounds for you. You’ll also get to know some other Beasts that they find on their journey when you choose between three new Moods: Blue, Red and Yellow. Don’t forget to swap your vehicle for a Lifeboat, to get into the true adventurer’s spirit.

With Sea Beast Mode activated, get ready to explore the world together, on a journey full of surprise, wonder and funny banter — because where the map ends, the adventure begins.

If you’re interested in seeing the magic in real life, Netflix is hosting a series of experiences across the U.S. at aquariums, museums and more to celebrate the launch of The Sea Beast.

For a drive that takes you to the seas, visit Waze or click “My Waze” in your Waze app and tap the “Turn on Sea Beast Mode” banner to activate. It’s available globally, in English, for a limited time.

Reuniting the historic Stonewall Inn

Photo of Stonewall Inn facade taken by CyArk during a documentation project in March, 2017. Learn more about the Stonewall Inn with CyArk on Google Arts & Culture

The Stonewall Inn is known around the world as the site of the Stonewall Riots, which ignited the modern LGBTQ+ rights movement in 1969 in New York City. But at the time of the rebellion, the Stonewall Inn actually consisted of what is now two locations: 53 Christopher Street, the current location of the Stonewall Inn bar, and 51 Christopher Street next door. Over the years, as rents rose, the two sites were separated, and there was little evidence left that 51 Christopher Street played such a vital role in the heritage of the LGBTQ+ rights movement.

On Friday, this all changed. LGBTQ+ activists, with Google’s support, joined local elected officials to break ground on the new Stonewall National Monument Visitor Center, reuniting the two sites.

Four people hold shovels in front of a Pride flag and Google and YouTube logos.

Ann Marie Gothard, Governor Kathy Hochul, Senator Chuck Schumer and Google and Alphabet SVP and CFO Ruth Porat at Friday's groundbreaking.

Scheduled to officially open in the summer of 2024, the Stonewall National Monument Visitor Center’s mission is to preserve, advance and celebrate the legacy of the Stonewall Rebellion. In 2016, then-President Barack Obama designated the 0.19-acre area, formerly known as Christopher Park, and the surrounding Christopher Street as the Stonewall National Monument, making it the first U.S. national monument dedicated to the LGBTQ+ community and their fight for equal rights.

Through a grant of $1 million from Google.org to help acquire the lease, Google is helping make this dream a reality. Visitors to the center will discover an immersive experience that takes them on a tour of LGBTQ+ history and culture. The center will host in-person and virtual tours, lectures, exhibitions and visual arts. It will also be the home base for the National Park Service Rangers who maintain the Stonewall National Monument.

Interior photograph of Stonewall Inn bar without people inside. A wooden bar and stools are visible and alcohol is lined up behind the bar, along with T-shirts for sale.

Photo of Stonewall Inn interior taken by CyArk during a documentation project in March, 2017. Learn more about the Stonewall Inn with CyArk on Google Arts & Culture.

Google has been deeply invested with preserving and sharing the history of the Stonewall Riots for many years. In 2019, on the 50th anniversary of the Stonewall Rebellion, we provided support for Stonewall Forever, an interactive “living monument” sharing 50 years of LGBTQ+ history. With a $1.5 million grant from Google.org and volunteers from Google’s Creative Lab, the LGBT Community Center of New York City (The Center) launched the living monument which connects diverse voices from the Stonewall era to the stories of millions of LGBTQ+ people today. The living monument contains countless colorful pieces that people can click on to view digitized historical artifacts, oral histories and interviews from today. In the years since, participation in Stonewall Forever has grown as thousands of people have added their history by uploading photos, messages and stories.

Illustration of the New York City skyline with a rainbow of small squares bursting out of an area of the city where the Stonewall Inn sits

Launched in 2019 by the LGBT Community Center of New York City, Stonewall Forever is an interactive living monument sharing 50 years of LGBTQ+ history.

Supporting the LGBTQ+ community has been a longstanding commitment from Google. By supporting the reunification of the Stonewall Inn and the development of the Stonewall National Monument Visitor Center, we’re proud to do our part to preserve and commemorate the achievements of the past and to take big steps toward a brighter, more equitable future.

It’s electric! 6 lessons from our largest electric kitchen

We recently opened our all-electric Bay View campus, which also marked the debut of our largest electric kitchen. As our biggest blueprint for fully carbon-free cafes and kitchens yet, Bay View will help advance our commitment to operate on 24/7 carbon-free energy across all of our campuses by 2030.

Still, any big change comes with a learning curve. So whether you’re a professional chef or an at-home cook, here are six lessons we’ve learned to help you make the switch to electric:

Electric is way faster. The benefits of electric kitchens go beyond climate impact, starting with speed. The first time I ever cooked on induction (electric) equipment, the biggest surprise was just how incredibly fast it is. In fact, induction boils water twice as fast as traditional gas equipment and is far more efficient — because unlike a flame, electric heat has nowhere to escape. At Bay View, our training programs help Google chefs appreciate and adjust to the new pace of induction. The speed truly opens up whole new ways of cooking.

It’s also safer, simpler and cooler. Compared to traditional gas equipment, induction equipment is safer because there’s very little heat transfer after you remove a vessel, reducing burn risk. Cleanup is a simple wipe-down versus removing stainless steel grates that stay at hundreds of degrees for hours. We also think — and we’re collecting data at Bay View to confirm — that electric kitchens will be more comfortable to work in, because they're potentially cooler (you don't need to leave the heat on high) and quieter (you don’t need the hood fans as often).

The end result is delicious. You can cook world-class food with induction equipment, and many Michelin 3-star restaurants already do. At Bay View, we did a full recipe review to match our same great flavor profiles using induction equipment. Turns out if you have the right brines, marinades, seasoning and technique, you can easily adapt recipes to electric equipment without compromising taste. For example, you can achieve the smoky taste of grilled asparagus on induction simply by giving it time in a smoker or adding smoked salt.

A plate of vegetables is arranged to showcase grill marks.

Great equipment is available and affordable. If you haven’t seen induction cooking equipment in a while, you might still imagine a flimsy old hot plate. Not even close. You can now match every piece of gas equipment with a well-designed (and increasingly affordable) electric equivalent, including skillets, chargrills and woks. At Bay View, we even have electric pizza ovens! At home, a lot of your old equipment will carry over: Common cast iron, stainless steel and non-stick pans are all induction friendly if they have a magnetic base. Just try sticking on a magnet!

You still get that sizzle. Many chefs — both professional and at home — equate a gas flame with “real” cooking. But you don’t need fire to do a great job in the kitchen. For instance, you can sear proteins to enhance flavor on induction the same way you would on gas, and you still get that nice sizzle when you drop food in the pan. At Bay View (and across our cafes), we’ve leaned heavily into electric kitchen training sessions to help inspire our cooks, share best practices and give them the tools to do their best work.

Four chefs gather around a table with two pizza pies in the center. One chef gestures towards the pies while the others review recipes.

There are creative ways to manage the electrical load. Cooking aside, all-electric kitchens do tend to increase a building’s electrical load — but technology and planning can help manage that need. For example, as we’ve found across many of our electric cafes, smart circuit controls can automatically power down certain kitchen equipment if electricity loads get too high. At Bay View, we added spare circuits into our electrical panels for more flexibility, making it easier to accommodate changes in kitchen equipment use over time.

These lessons apply far beyond Bay View, to kitchens big and small, and I hope they inspire others to make the move to electric. What's been most rewarding to find at Bay View, and at our other electric kitchens, is that you don't have to choose between creating something delicious and protecting the planet — you can do both.

Expanding access to clean energy careers

Climate change affects everyone, but not equally. Our fossil-based energy system has disproportionately impacted communities of color and low-income communities for generations. So as the world transitions to a carbon-free electric grid, it’s important to support programs building a just and equitable clean energy economy.

This transition to clean energy is expected to create 10.3 million jobs by 2030, outpacing the nearly 2.7 million fossil fuel jobs of today. Google.org and Google Nest recently partnered with Dream Corps Green For All to launch The Green For All Clean Energy Scholarship Fund, which aims to expand access to clean energy careers for jobseekers from underrepresented communities.

We recently announced our first recipients at Black Future Weekend, a Dream Corps event focused on diversifying the tech industry. As part of the application process, they shared their “green dream” and explained why they wanted a career in the renewable energy industry:

Quianya Enge (Carbondale, Illinois)

As someone directly impacted by the criminal justice system and now a doctoral student in Higher Education and Administration with a master’s degree in Workforce Education and Development, my dream is to build a career in the clean energy sector. Renewable energy jobs are perfect for those who need a second chance in the workforce. However, there is a negative perception of felons within the solar industry and society as a whole — and as a workforce developer, I’d like to change that. I want to build a team that helps individuals from marginalized communities find training and jobs in the solar field, and form partnerships with groups in the clean energy industry that work to reduce recidivism.

Alcia Shaw (Brooklyn, New York)

I grew up on a farm in Jamaica, deep within the island’s green-swathed mountains. Despite the hardships I faced growing up in a poverty-stricken country, as a young girl, I found tranquility in climbing the nearest tree and watching as the deep blue Caribbean Sea embraced the north coast. It will be a dream come true for me when our communities are no longer at risk of excess pollution, waste and questionable water sources. This scholarship will allow me to enroll in a sustainability management course at Yale University, giving me the qualifications I need to pursue my passion for equality and maintain the environmental integrity of my community and similar areas across the globe.

Kristian Thymianos (Las Vegas, Nevada)

To me, the clean energy sector is a way to keep my community alive despite the ongoing issues surrounding climate change. I grew up in Las Vegas, Nevada — where the only thing as intense as the city is the sun beating down on it. We contend with major issues due to climate change, like urban heat islands that threaten the health of our residents and tourists and negatively impact our infrastructure, and declining water resources. These are not unique to Las Vegas, but they impact our community more than others. ​​Finding ways to fix and provide for my hometown pushes me to do the work I do.

Extending the impact with Nest Renew

Last year, Google Nest unveiled Nest Renew, a service for compatible Nest thermostats in the U.S. that makes it easy to support clean energy right from home. Through the Energy Impact Program, a feature within Nest Renew, you can help direct funds to nonprofit partners working towards an equitable sustainable future.

Later this year, Dream Corps will join GRID Alternatives and Elevate Energy as a founding partner of the Energy Impact Program, ensuring continued support for scholarship recipients and guaranteed career placement for individuals from underrepresented communities.

Waze helps Tour de France shift up a gear

Waze is activating a first-of-its-kind partnership and sponsorship with the Tour de France and the Tour de France Femmes avec Zwift to improve your experience at every stage of the race, in and outside the car.

For the first time in the race’s 109-year history, the Tour de France and the Tour de France Femmes avec Zwift will join Waze’s Global Event Partner Program, harnessing the power of the app to make it easier for both locals and spectators to experience the event, from start to finish. As the Official Traffic Manager of the race, we’ll provide tools, data and insights, not only helping drivers but also athletes, fans and more.

Plan your journey around more than 4,000 kilometers of road closures, locate temporary parking lots and monitor live traffic speeds as you navigate the action using Waze. From Copenhagen to the Champs-Élysées, Waze’s volunteer map editors will equip you with the real-time insights you need to outsmart traffic along the way.

Waze helps Tour de France shift up a gear

Waze is activating a first-of-its-kind partnership and sponsorship with the Tour de France and the Tour de France Femmes avec Zwift to improve your experience at every stage of the race, in and outside the car.

For the first time in the race’s 109-year history, the Tour de France and the Tour de France Femmes avec Zwift will join Waze’s Global Event Partner Program, harnessing the power of the app to make it easier for both locals and spectators to experience the event, from start to finish. As the Official Traffic Manager of the race, we’ll provide tools, data and insights, not only helping drivers but also athletes, fans and more.

Plan your journey around more than 4,000 kilometers of road closures, locate temporary parking lots and monitor live traffic speeds as you navigate the action using Waze. From Copenhagen to the Champs-Élysées, Waze’s volunteer map editors will equip you with the real-time insights you need to outsmart traffic along the way.