Category Archives: Google Green Blog
More Nordic wind power for our European data centers
These new Nordic power purchase agreements complement our three other Swedish wind deals and enable us to power even more of our European operations with renewable energy. In total, we now have seven purchase agreements in Europe, totalling more than 500 MW and 18 such deals globally, which means we’ve now purchased nearly 2.5 gigawatts (GW) worldwide – the equivalent of taking over 1 million cars off the road.
As with our other power purchase agreements, we’re buying the entire production of these new wind farms, situated in two great areas for onshore wind in Europe. In Norway, power will be generated by a 50-turbine project near Stavanger, which is set to be completed in late 2017. In Sweden, we’re buying power from a 22-turbine project, near Mariestad and Töreboda, which will be completed by early 2018. In both cases, we’ve signed long-term contracts that give us price certainty and help wind farm developers secure construction financing, in these cases from companies like Blackrock and Ardian.
One of our key goals is to enable the addition of new renewable energy generation capacity to the grid, rather than drawing power from existing facilities. And thanks to Europe’s increasingly integrated energy market, we’re able to buy wind energy in Norway and Sweden, and consume it elsewhere in Europe.
We’ve known for a long time that reducing energy usage and using renewables makes good business sense - we signed our first major power purchase agreement for 114 MW of Iowa wind in 2010. Others are discovering the benefits of renewables too - in the US alone, companies bought almost 3.5 GW of renewable energy last year. We’re pleased to have played a part in stimulating the market for corporate renewable energy purchasing and doing our share in the effort to mitigate climate change.
Photo of wind turbine in Sweden by BMJ via Shutterstock |
Source: Google Green Blog
More Nordic wind power for our European data centers
These new Nordic power purchase agreements complement our three other Swedish wind deals and enable us to power even more of our European operations with renewable energy. In total, we now have seven purchase agreements in Europe, totalling more than 500 MW and 18 such deals globally, which means we’ve now purchased nearly 2.5 gigawatts (GW) worldwide — the equivalent of taking over 1 million cars off the road.

One of our key goals is to enable the addition of new renewable energy generation capacity to the grid, rather than drawing power from existing facilities. And thanks to Europe’s increasingly integrated energy market, we’re able to buy wind energy in Norway and Sweden, and consume it elsewhere in Europe.
We’ve known for a long time that reducing energy usage and using renewables makes good business sense — we signed our first major power purchase agreement for 114 MW of Iowa wind in 2010. Others are discovering the benefits of renewables too — in the U.S. alone, companies bought almost 3.5 GW of renewable energy last year. We’re pleased to have played a part in stimulating the market for corporate renewable energy purchasing and doing our share in the effort to mitigate climate change.
Source: Energy & Environment
Data Centers Get Fit on Efficiency
- In 2014, U.S. data centers used 70 billion kWh of energy -- equal to powering more than six million homes for a year.
- This is a big shift in energy consumption:
- From 2000 to 2005, usage grew 90 percent;
- From 2005 to 2010, usage grew 24 percent;
- From 2010 to 2014, usage grew 4 percent.
- Energy use is expected to increase at the same rate of four percent from 2014 to 2020.
Source: Google Green Blog
Data centers get fit on efficiency
Google’s efforts to build the world’s most efficient data centers are beginning to give back -- in energy. A study just released by the U.S. Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab) shows that in the last five years, data center efficiency has kept energy usage almost flat despite a huge growth in demand for computing power.
In fact, compared to five years ago, we can now deliver over 3.5 times as much computing power for the same amount of electrical power. That means that even though we’re sending more email, watching more YouTube videos, and saving more digital photos, we’re using the same amount of energy.
Let’s dig into some numbers from the report:
- In 2014, U.S. data centers used 70 billion kWh of energy -- equal to powering more than six million homes for a year.
- This is a big shift in energy consumption:
• From 2000 to 2005, usage grew 90 percent.
• From 2005 to 2010, usage grew 24 percent;
• From 2010 to 2014, usage grew 4 percent. - Energy use is expected to increase at the same rate of four percent from 2014 to 2020.
The cloud supports many products at a time, so it can more efficiently distribute resources among many users. That means we can do more with less energy—and businesses can too. In 2013, the Berkeley Lab published research we helped support, indicating that moving all office workers in the United States to the cloud could reduce the energy used by information technology by up to 87 percent. That’s equal to powering the city of Los Angeles for one year.

2013 U.S. Case Study: Energy Efficiency Potential of Cloud-based Software (Berkeley Lab)
Efficiency in data center operations like Google’s comes from shifting to super efficient computing, along with improvements in storage, network and infrastructure, employing more advanced cooling strategies, better power management software, and consolidating servers.
We are focused on creating platforms where everyone can benefit. Google builds hyperscale data centers that are designed to maximize infrastructure efficiency. We also began publishing our efficiency data in 2008 and have been promoting techniques for more efficient energy use to leaders in the IT industry, starting with the first data center efficiency summit in 2009 and our continued advances with machine learning.
These results show the rapid impact efficiency can have on the industry and the persistent opportunity we have to reduce energy use while creating a more powerful web.
Source: Energy & Environment
Data centers get fit on efficiency
Source: Energy & Environment
Going #SolarforSolstice with Project Sunroof and the Sierra Club
Source: Energy & Environment
Going #SolarforSolstice with Project Sunroof and the Sierra Club
The sun delivers more energy to Earth in one hour than civilization uses in a whole year. On this long Summer Solstice day, solar panels on your roof could generate enough energy to run your refrigerator for almost two weeks—that’s 50 percent more energy than the average day. Yet globally only about 1 percent of our energy comes from solar. So today, Project Sunroof teamed up with the Sierra Club to share some tips on how you can better use the sun to generate energy and protect our Earth.

Solar energy is one of the cleanest energy sources available, and the U.S. has abundant solar resources. Project Sunroof is our attempt to make going solar a little easier. Homeowners can search their property and get a solar recommendation based on roof size, the amount of sun that hits it throughout the year, weather, applicable government incentives, and electricity rates and bill.

Whether or not solar is an option for you, the Sierra Club has some additional tips on how to use the power of the sun and other forms of clean energy to slow the impacts of climate change. Check out Ready for 100 to learn more about how you can help us achieve 100% clean, renewable energy across the United States.

Source: Energy & Environment
Innovating for a Cleaner Energy Future
A number of ministers embarked on a fact finding mission that included Google where they came to learn at first hand about our approach and commitment to clean energy and the climate.
Senior Vice President for Technical Infrastructure Urs Hölzle told the group that renewable energy is critical for businesses like ours -- from powering our data centers to our products and services.
“ Having pioneered some of the first corporate renewable power purchasing back in 2010-2011, we’re excited to see that this is becoming business-as-usual for companies everywhere. And at Google we continue to be committed to 100% renewable energy because this makes good business sense and is the right thing to do for the planet and for our users.”
US Energy Secretary Ernest Moniz who led the visit to Google was joined by ministers and officials from countries like the Netherlands, Denmark, Germany, Italy, Chile, India, Indonesia, and South Africa.
The group got the opportunity to see at first hand a number of projects aimed at everything from helping people make smart choices about solar power to how we power our data centers with renewable energy, and from advancing new approaches to wind power to helping consumers save energy in the home and the benefits of self driving cars.
Self-driving cars could reduce the energy intensity per vehicle through a combination of more efficient vehicle designs, driving behaviors, routing, power usage, and capabilities for vehicles to drive closer to each other, according to U.S. Department of Energy, 2014.
In an effort to build on this week’s momentum the CEM launched a campaign that will promote solutions that enable more companies to purchase renewable power. As part of this effort, Google has agreed later this year to host national governments, renewable energy buyers and suppliers, NGOs, and other interested groups as they look for ways to further unlock corporate renewable energy demand in CEM countries.