Author Archives: Simon Rogers

If you’ve got it, haunt it: Halloween 2020 costume trends

This year’s Frightgeist is a real treat. From cats in taco costumes and baby sharks to Supergirl and fun flamingos, we just couldn’t wait until Oct. 31 to start the festivities.

No matter how you’re celebrating this year, Halloween is the perfect reason to ditch the quarantine couture and get dressed up in some spook-tacular attire. To give you some ideas as holiday prep begins, we took a look at what costumes were trending last month in the United States.

Your favorite frightful fashions

This September’s trending Halloween costumes are action-packed: Martial arts gurus and dungeon masters take the lead, followed by Jedis and cowgirls that are out of this world—literally. 

  1. Cobra Kai

  2. Dungeon Master 

  3. The Mandalorian 

  4. Space Cowgirl 

  5. Trolls 

  6. Belle 

  7. Marshmello 

  8. Inflatable shark 

  9. Firefighter

  10. Sanderson sisters 


Cool costumes for kids

Which witch will be the go-to Halloween costume for kids this year? Three of the top 10 trending costumes for kids last month are famous witches. But if that’s not your thing, bats and werewolves are two fright-astic options. 

  1. Supergirl 

  2. Flamingo 

  3. Hocus Pocus 

  4. Witch 

  5. Glinda 

  6. Robot 

  7. Maui

  8. Bat 

  9. Sally 

  10. Werewolf 

We also took a look at the most-searched costumes across the U.S. in September, including costumes for couples, babies and pets. 


Thinking of coupling up?

Several classic couples kept their spots in 2020: Bonnie and Clyde, Lilo and Stitch as well as The Fairly Oddparents’ Cosmo and Wanda are the top three most-searched couples costumes for the second year in a row. If you want to change it up, options like  “Lydia and Beetlejuice” or “Coraline and Wybie” are new to the list.  

  1. Bonnie and Clyde

  2. Lilo and Stitch

  3. Cosmo and Wanda

  4. Coraline and Wybie

  5. Lydia and Beetlejuice

  6. Mario and Luigi

  7. Woody and Jessie

  8. Angel and Devil

  9. Phineas and Ferb

  10. Sharkboy and Lavagirl


Put your pets on parade 

What’s cuter than a cat wrapped in taco or a Corgi dressed as a dinosaur? Last month’s most-searched pet costumes will definitely have our pets earning some treats this Halloween—no tricks required.

  1. Cat taco 

  2. Corgi stegosaurus 

  3. Twinkie 

  4. Beetlejuice 

  5. Fish 

  6. Woody dog 

  7. Chucky

  8. Frog 

  9. Pumpkin 

  10. Raccoon 


Babies can say “boo!,” too

Lions, tigers, and baby sharks—oh my! Baby animals could make the perfect costume for little ones this Halloween. 

  1. Baby shark 

  2. Baby Yoda

  3. Baby pumpkin 

  4. Boss baby 

  5. Baby dinosaur 

  6. Baby Olaf 

  7. Baby chicken 

  8. Baby tiger 

  9. Baby bat 

  10. Baby lion 

For more of what people are searching in your city and around the country, check out our interactive Frightgeist map. Witch-ing you a Happy Halloween!

A new global COVID-19 map for journalists

As reporters continue to try to make sense of the coronavirus pandemic and its effects around the world, visualizing data can help make reporting clearer for readers. Until today, finding statistically valid maps that can display the status wherever you are in the world has been difficult to do.

Today, Stanford University’s Big Local News and Pitch Interactive—with support from the Google News Initiative— have launched the COVID-19 Global Case Mapper, which makes it possible for journalists anywhere in the world to embed up-to-date visualizations of the pandemic on their sites for readers.


Screen Shot 2020-08-04 at 12.31.50 PM.png

Screenshot of the new global map

Earlier this year the team launched a U.S. version of the map. This new version expands that embeddable view across the globe through data for 176 countries in addition to the United States, plus additional state and regional data for 18 countries. The team has used Google Translate so the experience can be viewed in more than 80 languages.

The data is from the New York Times’ open COVID-19 county dataset and the COVID-19 Data Repository by the Center for Systems Science and Engineering (CSSE) at Johns Hopkins University and is updated daily.

This is part of a partnership to launch a global data resource for reporters working on  stories about COVID-19. In partnership with the Google News Initiative, the JSK Journalism Fellowships at Stanford University and the Big Local News group will aggregate data from around the world and help journalists tell data-driven stories that  showcase local information.


Screen Shot 2020-08-04 at 12.32.22 PM.png

Unlike other coronavirus case maps, the Case Mapper project allows local reporters to embed a map of their area or even a national case map. The map shows cases in relation to population. It’s colored by numbers of cases per 100,000 people over the past 14 days and shows you the severity of outbreak by the number of people in each location, making it easier to compare where you live to the world as a whole.

Screen Shot 2020-08-04 at 12.32.34 PM.png


Since its launch in April, the map has been embedded on thousands of news sites across the United States, such as Type Investigations, a nonprofit organization supporting investigative journalism, and Bay City News, a local news service for journalism organizations across the San Francisco Bay Area which maintains a COVID-19 Information Hub.

More in-depth, country-level data will be added over time as the map is developed further and as journalists around the world use it to explain how the pandemic has spread. Even a global pandemic can seem abstract until you can see how it has spread. These maps help reporters anywhere to do just that.

Grillin’ it: Barbecue trends and family recipes

This Fourth of July, the fairground fireworks and pool parties may be put on hold. But there’s one thing we don’t have to cancel: Firing up the grill and hanging out in the backyard. In fact, “4th of July grilling ideas” spiked more than 400 percent in the U.S. within the past week.


While many of us will head to our patios and yards, what we’re cooking up varies across the country. According to Google Trends, North Carolinians are searching for “bbq slaw” recipes. And in Oklahoma, they’re looking up “oven baked barbeque catfish.” In Colorado, searches for “bbq chicken recipes” are up. If you’re curious about what your own state is searching for, you can check out this map showing unique "How to grill..." searches in each state over the past week. 


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And if you head to Search and look up “Fourth of July”, you’ll find Cameos from chefs like Alice Randall and Mary Ann Esposito spilling their BBQ secrets and recipes. (During your search, you may find more than culinary advice; check out the homepage for a sparkling new Doodle and Search results...and perhaps some other surprises.)

Feeling inspired⁠—or hungry? We also asked Googlers to share their favorite grilling recipes. 

“Texas Crutch” Smoked Brisket

Submitted by Ryan Ausanka-Crues, Engineering Manager on Android TV

My family is all from Texas so I grew up barbecuing with my grandfather. As such, I don't apologize for using the Texas Crutch (the method of cooking brisket in foil). Plus, it's fun to wait until after people try the brisket to tell them it was made by a vegetarian. Even though I’ve been vegetarian for 20 years, I still enjoy the art and technique of barbecuing with fire.

  1. Dry-brine the meat (0.1 oz of salt per pound of beef) at least 24 hours before smoking.

  2. Prepare the smoker, then apply big bad beef rub to the meat just before adding to the smoker.

  3. Aim to keep smoker between 225 and 250 degrees Fahrenheit (275 degrees if you're using logs instead of charcoal) and add wood chunks to fire every 30 minutes for the first two hours.

  4. When the meat hits "the stall," wrap tightly with heavy duty aluminum foil and return to the fire (also known as, the Texas Crutch).

  5. Smoke until it reaches an internal temperature of 190 degrees Fahrenheit (about 12 hours).

  6. Remove from heat and let sit, still wrapped, until temperature drops below 140 degrees Fahrenheit.

Steak and Tenderstem Broccoli

Submitted by Ken Graham, Financial Analyst

When I first started grilling, I wanted to perfect this popular method of getting the meat as close to the heat as possible. 

  1. Buy the best quality meat you can afford, about ¾-inch thick is best for this method. Good steak should stand up on it's own, no real sauce or spice needed. I like rib eye, but to each their own.

  2. Take the steaks out of the fridge about an hour before you want to cook them, season with salt and then put them back in the fridge.

  3. Pat the steaks dry when you take them out of the fridge; water will inhibit the browning of the meat. 

  4. You want your grill screaming hot, so whack it up to max on all burners. Before you turn it up, take the grates off, and then place one of the grates directly on the bars (if it's gas) or coals (if it's charcoal). 

  5. Grill your steaks on the grate flipping every minute. Three or four minutes should get you to medium rare, depending on the heat of the grill, but using a meat thermometer is best; you want to get it around 130-135 degrees Fahrenheit.

  6. Serve with whatever sides you like, but I like Tenderstem broccoli, which I grill on the grates I used for the steak. They pick up some of the steak flavor and cook quickly but stay crunchy.

Wine Can Chicken

Submitted by Helynn Nelson, People Consultant and Nekosi Nelson, Staffing Lead

This recipe is one of the first experimental dishes my husband, Kosi, cooked 15 years ago when we were newlyweds and it gets better and better with time. He’s allowed me to co-opt his recipe a bit by introducing one of my favorite ingredients...wine! I run the Google wine club in our Austin office, so I also want to suggest a wine pairing: I’d enjoy this meal with a Viognier or an oaked Fume Blanc. 

  1. Gather your ingredients: 2 tablespoons Tony Chachere seasoning; 2 tablespoons Kosher salt; 2 tablespoons onion powder; 2 teaspoons dried thyme; 2 teaspoons dried oregano; 2 teaspoons black pepper; 2 teaspoons garlic powder. For the chicken (I usually choose one around four pounds), you’ll need: olive oil; a 12 oz can of dry white wine.

  2. Mix all the dry ingredients together. 

  3. Marinate your chicken in the seasonings 24 hours before grilling. Remember to season the cavity (and wrap in plastic wrap).

  4. Preheat your grill to medium-high heat.

  5. Rub the chicken and its cavity down with the olive oil. Pour out 1/4 of the wine and sit the chicken on top of the wine can. Place the chicken in the center of the hot grill and cover. Cook the chicken for an hour to an hour and a half, or until an instant-read thermometer registers 165 degrees Fahrenheit. Once cooked, cover loosely with foil and let rest for 10 minutes before carving.

Ancho Chile Skirt Steak Tacos

Submitted by Kayla Geier, Senior Communications Associate

My family's favorite activity is getting together and cooking–whether it's tamales for Christmas or tacos for the Fourth of July. Since my grandfather's passing I've taken the role of grilling, using some of his "secrets", along with tricks from a few cookbooks. I find that grilling helps me keep his memory alive.

  1. Place steak (recipe calls for 2 lbs) in a large zip-top plastic freezer bag or covered bowl. 
  2. Stir together the juice of 2 limes, 1 tablespoon cumin, 1 tablespoon ancho chile powder, 1/4 tablespoon onion salt and 2 tablespoons garlic powder. 
  3. Whisk the above in 1/4 cup olive oil, and pour over flank steak. 
  4. Seal bag, and turn to coat. Chill 1-12 hours.
  5. Grill to your liking–medium is always preferred. 
  6. Top with slices of cucumber (it'll cool down the heat), your favorite salsa (mine is Tapatio) and fresh guac with the spice of Serrano chiles on a flour tortilla.

Uncle Buck’s Ribs

Submitted by Susannah Callahan, Product Marketing Manager at Google Nest

Growing up in St. Louis, pork baby back ribs were always a favorite, especially around the Fourth of July. My Uncle Buck—not that one, but just as funny—has been perfecting his rib recipe for friends and family since the 1970s. The layers of marinade and sauces make these ribs extra juicy and tender, but also easy enough to tackle for grilling novices. 

  1. Around 24-48 hours before grill time, place 4-5 lbs (or two full racks) of pork baby back ribs (membrane removed), in the following marinade: 1 cup chicken broth; 1 cup soy sauce; 1 cup brown sugar; 5 tablespoons cider vinegar; 5 tablespoons olive oil; ½ teaspoon garlic powder; ½ teaspoon dehydrated onion; 1 tablespoon of paprika; 1 tablespoon of cornstarch; 3 tablespoons liquid smoke; salt and pepper .

  2. 30 minutes before grilling, glaze the ribs with Korean BBQ sauce (make sure it has apple and pear puree). This sweet sauce helps to caramelize the ribs when they hit the grill.

  3. Heat the grill to 550-600 degrees Fahrenheit and baste each side of the ribs on the grill twice, for two to three minutes. 

  4. Then, turn the grill down to 300 degrees and repeat the basting process and timing above two more times with the leftover marinade. 

  5. Lastly, turn the temperature down to 200 degrees and baste each side with your choice of thick honey BBQ sauce three times for three minutes. Serve immediately. 

Here’s to a happy, safe and delicious holiday! 

How local journalists can map COVID-19 cases

The Coronavirus outbreak is a fast-moving story for any newsroom to cover, particularly for local reporters trying to help their readers make sense of what’s happening in their area. And for those local reporters wanting to show their readers where cases are, the options for an embeddable local coronavirus map are limited and time-consuming.


So Stanford University’s Big Local News and Pitch Interactive—with support from the Google News Initiative—created the COVID-19 Case Mapper to make it possible for local journalists to easily embed up-to-date Coronavirus map visualizations on their sites for readers.


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COVID-19 Case Mapper project, which shows cases mapped against population

This is the first project of a recently-announced partnership to launch a global data resource for reporters working on  COVID-19. In partnership with the Google News Initiative, the JSK Journalism Fellowships at Stanford University and the Big Local News group will aggregate data from around the world and help journalists tell data-driven stories that  showcase local information.


Unlike other coronavirus case maps, the Case Mapper project allows local reporters to embed a map of their area or even the national case map. The map shows cases in relation to population—it’s colored by numbers of cases per 100,000 people, and shows you the severity of outbreak by the number of people in each region, making it easier to compare where you live to the country as a whole. 


Screen Shot 2020-04-13 at 1.48.40 PM.png

Map of cases in one county in Pennsylvania, compared to cases state-wide

The data is from the New York Times’ recently-published open COVID-19 county dataset and the first version of the map, launched today, will be U.S.-only, with a global edition to come soon. Any newsroom or website can easily embed each version of the map, helping journalists bring this global story to their local readers.


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search