Growing up in India, there was one good library in my town that I had access to—run by the British Council.  It was modest by western standards, and I had to take two buses just to get there. But I was lucky, because for every child like me, there were many more who didn’t have access to the same information that I did. Access to information changed my life, bringing me to the U.S. to study computer science and opening up huge possibilities for me that would not have been available without the education I had.  

When Google started 20 years ago, our mission was to organize the world’s information and make it universally accessible and useful. That seemed like an incredibly ambitious mission at the time—even considering that in 1998 the web consisted of just 25 million pages (roughly the equivalent of books in a small library).

Fast forward to today, and now we index hundreds of billions of pages in our index—more information than all the libraries in the world could hold. We’ve grown to serve people all over the world, offering Search in more than 150 languages and over 190 countries.

Through all of this, we’ve remained grounded in our mission. In fact, providing greater access to information is as core to our work today as it was when we first started. And while almost everything has changed about technology and the information available to us, the core principles of Search have stayed the same.

• First and foremost, we focus on the user. Whether you’re looking for recipes, studying for an exam, or finding information on where to vote, we’re focused on serving your information needs.

• We strive to give you the most relevant, highest quality information as quickly as possible. This was true when Google started with the Page Rank algorithm—the foundational technology to Search. And it’s just as true today.

• We see billions of queries every day, and 15 percent of queries are ones we’ve never seen before. Given this scale, the only way to provide Search effectively is through an algorithmic approach. This helps us not just solve all the queries we’ve seen yesterday, but also all the ones we can’t anticipate for tomorrow.

• Finally, we rigorously test every change we make. A key part of this testing is the rater guidelines which define our goals in search, and which are publicly available for anyone to see. Every change to Search is evaluated by experimentation and by raters using these guidelines. Last year alone, we ran more than 200,000 experiments that resulted in 2,400+ changes to search. Search will serve you better today than it did yesterday, and even better tomorrow.

As Google marks our 20th anniversary, I wanted to share a first look at the next chapter of Search, and how we’re working to make information more accessible and useful for people everywhere. This next chapter is driven by three fundamental shifts in how we think about Search:

• The shift from answers to journeys: To help you resume tasks where you left off and learn new interests and hobbies, we’re bringing new features to Search that help you with ongoing information needs.

• The shift from queries to providing a queryless way to get to information: We can surface relevant information related to your interests, even when you don’t have a specific query in mind.

• And the shift from text to a more visual way of finding information: We’re bringing more visual content to Search and completely redesigning Google Images to help you find information more easily.

Underpinning each of these are our advancements in AI, improving our ability to understand language in ways that weren’t possible when Google first started. This is incredibly exciting, because over 20 years ago when I studied neural nets at school, they didn’t actually work very well...at all!

But we’ve now reached the point where neural networks can help us take a major leap forward from understanding words to understanding concepts. Neural embeddings, an approach developed in the field of neural networks, allow us to transform words to fuzzier representations of the underlying concepts, and then match the concepts in the query with the concepts in the document. We call this technique neural matching. This can enable us to address queries like: “why does my TV look strange?” to surface the most relevant results for that question, even if the exact words aren’t contained in the page. (By the way, it turns out the reason is called the soap opera effect).

Finding the right information about my TV is helpful in the moment. But AI can have much more profound effects. Whether it’s predicting areas that might be affected in a flood, or helping you identify the best job opportunities for you, AI can dramatically improve our ability to make information more accessible and useful.

I’ve worked on Search at Google since the early days of its existence. One of the things that keeps me so inspired about Search all these years is our mission and how timeless it is. Providing greater access to information is fundamental to what we do, and there are always more ways we can help people access the information they need. That’s what pushes us forward to continue to make Search better for our users. And that’s why our work here is never done.

Last year we introduced the Google feed to surface relevant content to you, even when you’re not searching. It’s grown dramatically over the past year: more than 800 million people use the feed each month to stay up to date on their interests. Today—as a part of three fundamental shifts in how we think about Search—we’re launching a major update to this experience, including a new name, a fresh look, and a brand-new set of features.

A new name and look

Since launching the feed, we’ve made it our goal to help you uncover fresh and interesting content about things that matter to you. Now, we’re giving the feed a name that reflects this mission: Discover. With this new name comes a fresh design that makes exploring your interests easier than ever.

New topic headers explain why you’re seeing a particular card in Discover, and whenever a topic catches your eye, you can dive deeper to explore more on that topic.

Next to each topic name is a Discover icon, which you’ll also start to see in Search for an ever-growing set of topics. You can tap “Follow” to start seeing more about that topic in your experience.

Evergreen content

In addition to this new look, you’ll also see new types of content in Discover. You’ll find more videos and fresh visual content, as well as evergreen content—articles and videos that aren’t new to the web, but are new to you.

For example, when you’re planning your next trip, Discover might show an article with the best places to eat or sights to see. Suddenly, a travel article published three months ago is timely for you. This can also be useful as you’re taking up a new hobby or going deeper on a long-time interest. Using the Topic Layer in the Knowledge Graph, Discover can predict your level of expertise on a topic and help you further develop those interests. If you’re learning to play guitar, for example, you might see beginner content about learning chords. If you’re already a skilled musician, you may see a video on more advanced techniques.

Discover is unique because it's one step ahead: it helps you come across the things you haven't even started looking for.

More context and control

Because Discover is all about you and your interests, there are now even more ways to customize what you see.

Just tap on the control icon to indicate that you want more or less content on that topic. You’ll continue to see content from a range of sources on any given topic, helping you explore new ideas surrounding your interests.

When it comes to news, we believe it’s important that everyone has access to the same information. Discover uses the same technology as Full Coverage in Google News to bring you a variety of perspectives on the latest news.

Discover in multiple languages

With this redesign, Discover will now be even more useful to people who speak multiple languages. You may like to use recipes in Spanish and read sports in English, and you will see content in your language of preference for each interest.

We’re starting with support for English and Spanish in the U.S. and will expand to more languages and countries soon.

Coming to google.com on your phone

The Google homepage has always been a place to ask questions and search for information you’re interested in. Now, it will be even easier to keep up with your interests, because Discover is coming to google.com on all mobile browsers.

Think of it as your new mobile homepage where you can not only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most. This will be rolling out over the next few weeks.

We hope you find this refreshed experience helpful as you discover your next hobby and further develop your interests with Search.

When Search first began, our results were just plain text. But on February 24, 2000, something changed. It was the day after the Grammy Awards, and we noticed people were searching like crazy for Jennifer Lopez’s green dress. It was clear right away that people were looking for visual information, not just plain text. In the years that followed, the growth of mobile devices and small screens made it even more important to be able to quickly scan visual results.

Since then, we’ve been working to include more imagery and videos in Search, whether it’s illustrated weather reports, live sports clips, or our visual recipe experience. We've been able to do this in part thanks to advancements in computer vision, which help us extract concepts from images. We model hundreds of millions of fine-grained concepts for every image and video that we have in our index. For example, an image of a tiger might generate concepts like “feline,” “animal” or “big cat.” This lets us identify a picture by looking at its pixels, without needing to be told by the words on a page.

We’ve also made a number of updates to our most immersive experience for searching visual content, Google Images. These changes are aimed at helping people better find information visually, and making it easier to pursue the things people come to Google Images for help with, like shopping for products, styling a room, or tackling a DIY project.

Today, we’re introducing three fundamental shifts in how we think about Search, including a range of new features that use AI to make your search experience more visual and enjoyable. And when you know you want to search visually, we’re making the Google Images experience even more useful and powerful.

Immersive visual content with stories

Earlier this year we worked with the AMP Project to announce AMP stories, an open source library that makes it easy for anyone to create a story on the open web. While it’s still early, we’ve seen many publishers experimenting with this format and providing people with a more visual way to get information from Search and News. To help people discover these visual stories, we’ll also begin to show this content in Google Images and Discover.

Now we’re beginning to use AI to intelligently construct AMP stories and surface this content in Search. We’re starting today with stories about notable people—like celebrities and athletes—providing a glimpse into facts and important moments from their lives in a rich, visual format. This format lets you easily tap to the articles for more information and provides a new way to discover content from the web.

Visually preview topics with featured videos in Search

Videos can be a useful way to learn about a new topic, but it can be hard to find the most relevant videos to explore all the different facets of that topic space. Using computer vision, we’re now able to deeply understand the content of a video and help you quickly find the most useful information in a new experience called featured videos.

Imagine you’re planning a hiking trip to Zion National Park, and you want to check out videos of what to expect and ideas for sites to visit. Since you’ve never been there, you might not know which specific landmarks to look for when mapping out your trek.

With featured videos, we take our deep understanding of the topic space (in this case, the most important landmarks in the park) and show the most relevant videos for those subtopics. For Zion National Park, you might see a video for each attraction, like Angels Landing or the Narrows. This provides a more holistic view of the video content available for a topic, and opens up new paths to discover more.

Visual journeys with Google Images

People coming to Google Images today are looking to find information, or for help doing something—not just to see an image. So we’re announcing several new features to help you find visual information more easily, and pursue activities where having a visual reference is important.

Tapping the power of the web page

When you come to Google Images for help on a task, the page where an image lives is important. Whatever page you visit should help you take the next step in what you’re trying to do. Also, with many visual searches, there may not be one right answer, so you want to scan a lot of images and information before you find what you need.

Over the last year, we’ve overhauled the Google Images algorithm to rank results that have both great images and great content on the page. For starters, the authority of a web page is now a more important signal in the ranking. If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. We also prioritize fresher content, so you’re more likely to visit a site that has been updated recently.

Also, it wasn’t long ago that if you visited an image’s web page, it might be hard to find the specific image you were looking for when you got there. We now prioritize sites where the image is central to the page, and higher up on the page. So if you’re looking to buy a specific pair of shoes, a product page dedicated to that pair of shoes will be prioritized above, say, a category page showing a range of shoe styles.  

Starting this week, we’ll also show more context around images, including captions that show you the title of the webpage where each image is published. This is critical to help you understand the page behind the image. We’ll also suggest related search terms at the top of the page for more guidance. We’ve already introduced this new look on mobile, and now we’re bringing it to desktop where a larger screen is important for complex tasks.

Explore within an image using AI with Lens in Google Images

We launched Google Lens last year to help you do more with what you see. People are already using it in their camera and on their photos—to find items in an outfit they like, learn more about landmarks, or identify that cute dog in the park. In the coming weeks, we’ll bring Lens to Google Images to help you explore and learn more about visual content you find during your searches.

Lens’ AI technology analyzes images and detects objects of interest within them. If you select one of these objects, Lens will show you relevant images, many of which link to product pages so you can continue your search or buy the item you’re interested in. Using your finger on a mobile device screen, Lens will also let you “draw” on any part of an image, even if it’s not preselected by Lens, to trigger related results and dive even deeper on what’s in your image.

We hope these changes will make it easier—and more visually interesting—to traverse the web, find information, and pursue your interests.

We’ve spent the last 20 years optimizing Search so it works really well for getting quick information. You ask what the capital of Costa Rica is, and we’ll tell you it’s San José. But in life we often take longer journeys, and people turn to Search for help in these moments too.

Many searches are related to longer sessions that span multiple days, with people coming back to Search to find the latest updates on a topic or explore the range of content available. For example, you might be planning a trip, and searching for information about a destination over the course of a month. Or perhaps you regularly search for “easy dinner recipes” to help you plan you meals for the week.

We can do better to help in these journeys, so today we’re sharing new features that help you resume tasks where you left off, keep track of ideas and content that you found useful, and get relevant suggestions of things to explore next. All of this marks a fundamental transformation in the way Search understands interests and longer journeys to help you find information.

Retrace your steps with activity cards

Retracing your steps online can be really difficult. While we’ve always made your Search history available in your account settings, you should be able to access it when you’re searching, so it can be useful to you in the moment.

We’re intelligently showing this card only when it’s useful; it won’t appear for every search. And you’ll have full control over it—you can easily remove results from your history, pause seeing this card, or choose not to see it all together. This new activity card will be available in Search later this year.

Keep track of your searches with Collections

Another way to more easily navigate long search journeys is by adding useful content to Collections. Collections in Search help you keep track of content you’ve visited, such as a website or article or image, and quickly get back to it later.

Now, with an improved Collections experience, you can add your content from an activity card directly to Collections. This makes it even easier to keep track of and organize the content you want to revisit.

We’ve also added content suggestions to help you explore topics further, based on the other content you’ve saved and things you’ve searched for. We’ll start rolling out this new Collections experience later this fall.

Dynamic organization of Search results

Every search journey is different, and especially if you’re not familiar with the topic, it’s not always clear what your next search should be to help you learn more. So we’re introducing a new way of dynamically organizing search results that helps you more easily determine what information to explore next.

Rather than presenting information within a set of predetermined categories, we can intelligently show the subtopics that are most relevant to what you’re searching for and make it easy to explore information from the web, all with a single search.

So if you’re searching for Pugs, for example, you’ll now be able to see the tabs for the most common and relevant subtopics, like breed characteristics and names, right at the top. But if you search for something else, even a different kind of dog, like Yorkshire Terriers, you’ll see options grooming tips and breed history.

The best part about this feature is that it continues to stay fresh and learns over time. As new information is published to the web, these tabs stay up to date to reflect what’s most relevant to that topic. This dynamic page organization is already live for a variety of topics, and we’ll expand to more in the future.

A new Topic Layer in the Knowledge Graph

To enable all of these updates, Search has to understand interests and how they progress over time. So we’ve taken our existing Knowledge Graph—which understands connections between people, places, things and facts about them—and added a new layer, called the Topic Layer, engineered to deeply understand a topic space and how interests can develop over time as familiarity and expertise grow.

The Topic Layer is built by analyzing all the content that exists on the web for a given topic and develops hundreds and thousands of subtopics. For these subtopics, we can identify the most relevant articles and videos—the ones that have shown themselves to be evergreen and continually useful, as well as fresh content on the topic. We then look at patterns to understand how these subtopics relate to each other, so we can more intelligently surface the type of content you might want to explore next.

All of this enables experiences that make it easier than ever to explore your interests, even if you don’t have your next search in mind. We’re excited for the potential of this technology to provide more opportunities for discovery and exploration in Search.

Search has been helping you settle bets since 1998 (turns out there is some caffeine in decaf coffee), but now that we’re 20 years in, we’ve built dozens of other useful features and tools to help you get through your day. Let’s jump into some of these secret (and not-so-secret) tricks to up your Search game.

Search as your everyday sidekick

Helping you navigate important decisions

Time-saving tools

For the savvy searchers

But right now, I’m not feeling that advanced—so will go back to searching for cake recipes for Google’s birthday.