Author Archives: Raunak Mahesh

4 blogging pros share how they attract new visitors

Blogs are a powerful tool to reach a wide, global audience, but for those just starting out, it can be intimidating to get those first few readers and subscribers. We recently asked successful musicians, foodies, fitness instructors and fashionistas how they grow their blog followings. Here’s what they had to say.


Post regularly and be authentic.

The most common response we received from almost everyone we talked to was to post regularly. But about what? One strategy, according to queer, non-binary musician and lifestyle writer Rigel Gemini, is to answer common questions. “One of my top articles,” Rigel says, “answers the common question, ‘why are queer people creative?’ I wrote it without even realizing it was so heavily searched, but realized that as something that I have often wondered and thought about, so many other people have, too.“


An image of Rigel Gemini

Rigel Gemini regularly posts updates about music, fashion and Atlanta-based events on his eponymous blog.

And in addition to posting regularly, you’ll want to stay true to who you are. Fitness-focused parenting blogger Amy Jay of Go Fast Mommy adds, “It’s important to share the real you.” She says she makes sure to show her face and voice regularly on her Instagram stories, “so that my followers can relate to the real ‘me’ behind the pictures.”


Find your niche, but don’t be afraid to branch out.


Most creators build a following by carving a niche in one area, but they also shared that branching out can also help to reach new fans.


Rigel Gemini knows that the internet has always been a place to connect with people who have similar interests. It also offers a world of difference that can bring value to your blog. “I try to engage as much as I can across the internet and in my real community in the physical world,” he says.


Ana Snyder, fitness instructor and creator of Get Buff with Ana, began by sharing her bodybuilding  experience and expertise. “In order for me to grow my account,” Ana shared, “It was also important that I expand my niche a little bit from bodybuilding to more generalized health and wellness.” Now her content includes tips about handling isolation, expressing gratitude and maintaining financial wellness. 


Form partnerships.

Online, as in life away from the keyboard, one way to create a community and a career is to form meaningful relationships. Partnerships with brands and other content creators allow bloggers to blend communities, exchange ideas and reach new readers. Brand partnerships often pay influencers to promote their product. Ana Snyder, for instance, partners with a number of fitness and wellness brands and writes about them on her blog and social media. The products she promotes are ones she uses in her day-to-day life, and they allow her to reach fans of those brands. 


But keep in mind:  It’s important that brand partnerships be genuine and relevant to your content. “I only work with those [brands] whose message mirrors mine,” Ana says. “I often turn down partnerships with vegan companies. Although I eat vegan food occasionally, I’m not vegan, and I don’t want to give my followers a contradictory message.” Ana also writes bylined editorial content for a health and wellness platform. “This publicity has helped me get a lot of followers,” she told us. 


Ana Snyder standing in front of a stone wall

Ana Snyder blogs about health and wellness, fitness and bodybuilding.

Add events into the mix.

When the pandemic is over, social events will return to our lives, and these gatherings can be a powerful way to grow a following. Clarissa Mae of Clarissa Mae Yoga is a yoga instructor and mobility coach from South Dakota. She teaches yoga and social media branding classes both online and in person. These events drive deeper relationships with Clarissa’s brand — and when people bring friends to the events, Clarissa often gains new followers.


Clarissa Mae helps someone stretch in a yoga position in an exercise studio

Clarissa Mae supplements her blog’s content with regular events, workshops and seminars.

Rigel Gemini frequently attends events such as FABNORMAL, a queer arts showcase in Atlanta. Events like these help him network with other people with similar interests, and also give him compelling blog content that people are searching for online, such as written and video recaps.


These days, there are many ways to grow a blog. Try out the strategies we’ve shared, and learn what works best for you.

4 ways web creators are monetizing their blogs now

Most bloggers start out writing about passions, whether it’s fashion, travel, pets, food…whatever inspires them. And the most successful among them are as devoted to their blogs as they are to their passions and produce rich content on a weekly or even daily basis. 

But what does it take to turn a blog from a fun hobby into a source of income? We asked web creators who focus on a range of topics how they’re monetizing their blogs and websites to shed some light on the process. 

Let advertising work for you

Blogger Kevin Espiritu

Kevin Espiritu uses ads and affiliate links to monetize his blog, Epic Gardening.

Kevin Espiritu runs a blog about growing your own food called Epic Gardening, and one of his tips is to make use of advertising. "We monetize with curated display ads and affiliate links mostly," he says. "Ads are the base layer of monetization on the internet, and carefully selected affiliate links are a helpful, low-lift way to provide readers an option to purchase a product that will help them in the garden.”

One advertising option is Google AdSense, which offers bloggers and website creators a way to run display ads alongside their blog posts. Advertisers compete in a digital auction to place ads on your blog, and how much you earn depends on monthly traffic to your website and how many visitors see or interact with the ads.

Make use of affiliate links

Beauty blogger Nikki Apostolou

Beauty blogger Nikki Apostolou runs affiliate links to products she believes in

As Kevin mentioned, affiliate links are another way to generate revenue for your blog. With affiliate marketing, the blogger agrees to link to specific products that they feel good about sharing with their audience. An affiliate link takes the consumer to the merchant’s website, with the affiliate (the blogger) getting a commission for every sale. Multiple affiliate networks are out there to bring together merchants and products with bloggers and website creators. 

“With affiliate links, I love that I could leave a link in my bio, a swipe up in a story, or a link on a blog and get a percent of a sale,” says Native American beauty and fashion influencer Nikki Apostolou, who publishes The Cosmeholic blog. “If it’s something I'm passionate about, and I share all the time, it makes it an organic income stream.”

Experiment with sponsored posts

LGBTQ blogger and influencer Rigel Gemini

LGBTQ blogger and influencer Rigel Gemini monetizes his site with sponsored posts and brand partnerships

Rigel Gemini blogs on fashion, art, film, music, travel and lifestyle within the LGBTQ community. Sponsored posts are one way he earns income from his blog. 

In this scenario, brands will pay to have their company name, products or services featured on a blog. Sponsored posts offer brands a way to get exposure from popular bloggers and other influencers, while offering the content creator a fee. As with affiliate marketing, numerous sponsored post networks exist to bring together brands with bloggers and social media influencers. 

“I monetize via sponsored posts and brand partnerships mainly,” he says. “This has been a consistent stream of opportunities for years.” 

Adds lifestyle photographer Nicholas Valdo, “Affiliate links and sponsored posts seem to be the most organic and true way to promote products I genuinely believe in and have used.”

Seek out brands to build your own

A Treasure Dig activity from blogger Mothercould

Mothercould created a Treasure Dig activity for Nickelodeon's Santiago of the Seas.

Some bloggers, like Myriam Sandler of Mothercould, will reach out to companies whose products she already uses and wants to endorse. Myriam, who creates sensory games and activities for kids, approached a company whose food coloring she used in her recipes. The brand jumped at the chance to partner with Myriam to sponsor and create custom content. This led to other kid-friendly companies like Nickelodeon contacting Myriam to establish brand partnerships. “You get a lot of ‘nos’ before you get to a ‘yes,’” she explains. “For me, the [first] partnership gave me the confidence to pursue more.” 

How you choose to monetize and grow your blog is totally up to you. Some bloggers start out using advertising and affiliate links as they build their following and reputation as content-matter experts and influencers. Sponsored posts and brand partnerships may come later, as your blog and your online presence grow. Know you can mix and match your approaches — no need to stick to just one, and your approach can adapt as your blog evolves.

“It takes some time to start to build up a portfolio and cultivate relationships,” says Rigel Gemini, looking back on the content and revenue streams he’s developed. “But over time it's easy to start to build a reputation in brand work. Brands depend on working with creators who have professionalism and follow-through.”

Yoga Girl Rachel Brathen uses the web to go global

Rachel Brathen wants to create a more peaceful and harmonious world, one yoga pose at a time. A native of Sweden, Rachel moved to Aruba with her husband in 2010, where she’s taught yoga full-time ever since. 

Business started out slow, teaching a few students at a time. Then five students turned into 10, 10 turned into 20, then people beyond Rachel’s area started reaching out to her for more information. That’s when she established an online presence, and her brand took off.

Rachel teaches yoga in-person and online from her studio in Aruba.

Rachel teaches yoga in-person and online from her studio in Aruba.


Rachel has built an enormous worldwide following of yoga practitioners with her Yoga Girl website andblog. Her commitment to helping others get in touch with their authentic, inner selves — set against the backdrop of Aruba’s beaches — appeals to yoga enthusiasts of all skill levels. “I went from teaching 15 people on the beach to teaching hundreds of people in another country very, very quickly,” Rachel recalls. She offers online classes via her website and in-person classes at her Island Yoga studio in Noord, Aruba.

Over the years, she’s expanded her digital reach on social media, including YouTube and Instagram, where she has 2.1 million followers. She’s published two books, including the New York Times bestseller“Yoga Girl,” and she’s appeared on many magazine covers. She’s appeared on many magazine covers and hosts apodcast

She also runs two nonprofits: Sgt Pepper’s Friends, an animal rescue foundation in Aruba, and Yoga Girl Foundation, benefitting women and children in need. “I'm so grateful that we have the Internet,” Rachel says. “It's wild to think of where we would be without it.”

In a recent interview, we caught up with Rachel to learn how she used the web to build her worldwide Yoga Girl community.

Tell us how you got started with yoga.

I’ve had a lot of pain my whole life — back pain from scoliosis and from three car accidents when I was young. I found meditation when I was 17. Shortly after that, someone asked me, "If you're practicing meditation, why aren't you doing yoga for back pain?" I thought yoga was for super-flexible people, or you had to be up at four in the morning to do it. So I was hesitant in the beginning. I was lucky to find an amazing teacher and a style that was super helpful for my pain. In a few years, I started teaching and changed it my whole life.

How did you transition from yoga in a physical setting to a digital one?

I'm on a tiny island in the Caribbean. My original idea was to have an online presence so that the people who live here could find me. Then almost right away, people who didn't live physically in my location started reaching out, asking questions and wondering about the practice or how to start a practice.

I entered the social media space as a newbie, with the idea of wanting to inspire, educate or invite people into the practice. But I had a lot of ups and downs, with a lot of trial and error. I realized early that what really inspires people isn't so much the perfect poses, or the most beautiful pictures, or the green juices and the sunshine, which I was sharing — but the real, genuine, authentic stories about the good and the challenging parts of life.


The community section on yogagirl.com

The community section on yogagirl.com

How do you identify what your audience might be interested in?

I keep in touch with my community through direct messaging and comments and emails. We have a community board on yogagirl.com, where people write in all day. So sometimes I can gauge that there's a topic bubbling up there. Oftentimes, it's the state of the world, which reflects the state of my inner world, which usually reflects how we all feel. 

So if I don't know what to record that week for the podcast, I'll just go to my biggest struggle right now — that thing that's hard for me in my life. And it blows my mind every week, how many people say, "That's my exact issue. I'm feeling exactly like that." We have this idea that we are so separate, but we're not. We all feel the same things, and it's nice to have someone on the other end just touch on that and validate that it's OK to have those struggles, too.

Rachel's Yoga Girl Daily podcast covers yoga, meditation, inspiration and more.

Rachel's Yoga Girl Daily podcast covers yoga, meditation, inspiration and more.


Let’s get your thoughts on a few different types of yoga. What do you think of Ashtanga?

Ashtanga is one of the first styles of yoga that I found my way to. For people who thrive in structure, it's a wonderful practice. But for me, it's a little too disciplined to fit my day-to-day.

What's your take on hot yoga?

A good instructor knows not to push boundaries, but to guide people to really listen to their own bodies. It's wonderful to sweat, and I have no problem with that. We don't have to heat the studio here. We just close the doors, and it's hot yoga.

What about acroyoga, which combines yoga with acrobatics?

With acroyoga online, we see really advanced stuff, because it looks so beautiful, and everyone is always super flexible, super thin. It's always exotic, on a cliff or on the beach somewhere. But I think actually acroyoga can be a bonding experience between people, with your partner, as a couple or with friends. There's something really joyful and light about having that physical connection.

What do you think of paddleboard or stand-up paddleboard (SUP) yoga?

I love it. I really do. Taking a board out, anchoring somewhere and then just having my regular practice on the board or sitting in silence with my breath. There's something so special about nature, but it can also sound and feel a little bit gimmicky. It's not really the everyday yoga practice. It's really an adventure, and I think something that you probably would do on vacation.

Where can folks interested in signing up and subscribing find more information?

Yogagirl.com is a great place to start. We have our subscription platform there with yoga and meditation classes. And on Instagram, I'm at @yoga_girl

How Carrots ‘N’ Cake adapts to changing digital trends

In 2008, Boston-area resident Tina Haupert wanted to get in shape for her wedding day. Never a fan of crash diets, she started reading healthy living blogs and figured, What the heck, why not start one of my own? She believed healthy foods could be combined with small servings of delicious, guilty pleasures, andCarrots ‘N’ Cake was born.

What began as a personal blog became, in Tina’s words, “a go-to resource for all things healthy living, from my love of delicious food and wine, to fun workouts, quick beauty and fashion tips, and the ‘true life’ of tackling a chronic illness, ulcerative colitis, head first.”

A former social media marketing consultant, Tina is now a full-time certified nutrition coach and functional diagnostic nutrition practitioner, offering group and one-on-one coaching—as well as fitness and nutrition programs—to the Carrots ‘N’ Cake community. She’s built her brand online, attracting local and national media attention and landing book deals, including “The Everything Macro Diet Cookbook,” published in August 2020. And in late 2020, she launched the Carrots ‘N’ Cake podcast

Tina recently chatted with us about how her blog and her business took off.

Tell us about the evolution of your blog from its beginnings to how it became a full-time job.

Tina: I started the blog as a hobby. It was a side gig, but over time, more people started to read it. When I began to have more of an audience, I got in touch with an advertising company and started showing ads in the sidebar. Before ad companies knew what was going to happen with blogs, they used to pay us per page view, which was a pretty decent income for simply blogging and having ads on your site.

I was working full-time and doing the blog on the side for a good two to three years, then ended up quitting my full-time job and having a part-time job. I was doing about 20 hours a week at my part-time job, and then the rest of the time was spent on the blog. Over time, things just kept growing. I ended up getting book deals and traveling a ton so I couldn't keep the regular job and went all-in, full-time on the blog.

The cover of The Everything Macro Diet Cookbook

Tina’s blog led to a fitness and nutrition coaching business and a cookbook, published in August 2020.

How have your revenue streams changed over time?

Tina:Things have totally changed. When I started my blog, you could definitely rely on ads and that was probably 90 percent of my income. But over time, the ads have become less of a priority. There was also a phase where sponsored content was huge and I was doing two or three sponsored posts a week, but now that has slowed down, too. I still do sponsored content but I have shifted more of my time over to providing services to my readers. Over the years, I started to see the challenges that my readers were experiencing, with a lot of the same questions about what to eat, how much to eat, how to fit in workouts and more. So I've transitioned to providing nutrition coaching and at-home fitness programs and functional testing now. 

How does being service-based impact you and your business?

Tina: I'm able to connect with people better now because I'm working with clients one-on-one or  through group coaching. I feel like I'm helping people in a different way instead of them just reading what I'm doing in my life. Being service-based has also been good for my work-life balance, too, because it's not producing content all day, every day. 

What types of content work well for you and your readers these days?

Tina: Back in the early days, my blog posts would have 20 photos and a really long post about whatever I did during my day. Now, I feel like people don't always have the attention span to read something super long, so I'm posting short Instagram-like content like infographics or images that tell readers the story immediately. 


An Instagram post from Tina

In addition to blog articles, Tina shares tips and other quick bites of info with her readers via graphics, like this one from Instagram.

Do you embed your graphics into a blog post or do you use them in a Stories-type format?

Tina: It’s a little bit of both, actually. I now write short-form content but in Instagram Stories, for example, I post images where you can click through to see different steps. I've also been doing shorter videos. So, instead of doing a 15-minute YouTube video, I'll just do a two to three-minute video. For longer videos, it takes more for people to commit to listening to it.

Walk us through the process for writing an article or a blog from start to finish. 

Tina:If it's a basic blog post where I'm just writing what I want to write, it usually comes as an idea in the shower, driving or wherever. I write it down on a piece of paper, highlight key parts of the idea and start writing. With images, it's really important to name the images according to your topic; that's something that I didn’t do in the beginning, which wasn’t great for search engine optimization. You can even research Google keywords and find common words for your blog post topic to help you with SEO. That's really important today if you want people to find your content. I use Yoast, a plugin that helps with SEO. You write the way you want to write, and then add in some keywords.

If it's a recipe post, I use a WordPress plugin Tasty Recipes from WP Tasty called Tasty Recipes.They have a recipe card that helps you make recipes more standardized and also helps with SEO. And Tasty Links automatically links your keywords to URLs. I'm not affiliated with them, they just make a really good product. And then of course there's proofreading. 

And then I have a virtual assistant who creates and posts all of my pins on Pinterest. Make sure you’re using keywords and high-quality images for Pinterest.

The Carrots 'N Cake website

Part of Tina’s commitment to wellness includes sharing healthy recipes with her readers.

That's pretty much the process. Like I said, some posts are a lot more involved. It might take me a week to write one, and then sometimes I’m inspired and bust it one in an hour or two. It just depends on the content and what's going on in my life at the moment.

How two Web Creators are celebrating Diwali

For Web Creators, holidays can be a great way to connect with readers, providing tips and advice on how to prep for upcoming celebrations. Diwali, also known as the Festival of Lights, marks the beginning of the new Hindu year and is celebrated by spending time with friends and family, eating delicious foods, decorating with colorful designs and lighting diyas (oil lamps), which represent goodness and purity. 


This year we sat down with two popular Web Creators, Hetal Vasavada (founder of Milk & Cardamom) and Neha Mathur (founder of Whisk Affair) to discuss how they approach the holidays from a content perspective and their must-have Diwali snacks.

Milk and Cardamom's website logo
Whisk Affair's website logo

How does a big holiday affect the way that you create content online?


Hetal: I’ve always shared all my recipes on my blog and the one thing bloggers know is that we do a lot of work for free. This year is actually the first time that I’ve ever done an Ebook. Investing in creating an Ebook of 10-15 recipes helps to offset all of the free content that is shared on my blog. Also if you look at the insights area of Pinterest or any other social media platforms, it’ll tell you when people start searching for things. It’ll let you know when people search for Halloween sweets or Thanksgiving meals. Make sure that you start posting around that time too!
Diwali Desserts cover

Neha: I use Google Trends, Search Console and Google Analytics. From Google Trends I get to know what people are actually looking for and can then work to create a post around that. Google Search Console tells me the in and outs about which posts did well and which season they did well in. Once you start to do it, you’ll automatically start to get the hang of it. 


Have you explored any new content formats on your blog? 


Neha: Well, Web Stories just came out and I’m totally hooked on the short-story format! I’m trying to create a Web Story every single day and they are getting very good responses from readers.
Whisk Affair's Diwali Dinner Menu Story

What about Web Stories excites you to create content? 


Neha:One thing I’ve noticed is that not everybody is enthusiastic about reading long articles. The best thing about Web Stories is that they see the snippets and if they like it they will move to your blog and check out your entire process. Let’s take Diwali for example: If I post a step-by-step recipe for Gulab Jamun, sometimes readers don’t have an idea of how easy or difficult the process can be. But after seeing a simplified version of that same recipe on Web Stories, they might be more likely to want to learn more and will go to your blog for the whole tutorial.

 

What is an unexpected dish that folks have for Diwali? 


Hetal: Mexican bhel puri! Lately everyone is more into Indian fusion meals to make both the adults and the younger kids happy. So I’ll do Mexican Bhel puri where it’s tortilla chips, salsa—salsa is the chutney, tomatoes and guacamole. It’s almost like a mixed Mexican salad. 


Neha: I would ask them to actually do a little fusion, so let’s say you love a boondi ka laddu. I have a fabulous recipe where I do a parfait kind of thing where I put a layer of rabri in a small parfait glass and then top with the boondi ka ladoo and it becomes a nice fusion dessert. It hardly takes any time so if you aren’t keen on making boondi ka ladoo or rabri at home you can always buy and then just assemble and make it your own dessert.
A Q&A within Google Search

Can you give us a tip to make samosas at home?


Hetal: There are two types of people in the world, people who like the filling and people who like the crust. For me, the crust needs to be on point! One technique is double frying, you can fry it at a lower temperature around 350 F until they get golden and then turn the heat up to around 375 F and fry them again. That will help create those little bubbles on the outside of the pastry crust and it’s just so good, it really emphasizes the flakiness.

Web Creator Spotlight | Coley Gaffney

Think of a job in the food business and Nicole Gaffney—a.k.a. Coley—has likely had it. Since dropping her 9-5 job in 2010 and beginning a catering business, she’s been a contestant on “Master Chef,” opened her own smoothie and acai shop, Soulberri, in her hometown of Brigantine, NJ and even published her cookbook, “The Art Of The Smoothie Bowl.” Along this journey, Coley has captivated audiences online via her blog Coley Cooks, where fans and everyday cooks can find Coley’s amazing recipes. 

We chatted with Coley to learn more about how she’s built her businesses by channeling her passion for cooking with a little help from the web.

Tell me how you got started in the food and drink space.

I’ve been involved with cooking pretty much my whole life. I grew up in an Italian family and we got introduced to cooking at a really young age. I really took to it and always wanted to be a chef when I grew up. 

I had worked a couple jobs in sales that I wasn’t loving and previously had always worked in the food & drink industry really since my first job scooping ice cream. I finally decided that I needed to pursue it. 

It was in 2010 I quit everything and I went to culinary school and I started a private chef business. I live at the Jersey store so we get a huge influx of people in the summertime. I found myself obscenely busy in the summer and unable to enjoy anything and it was just crickets in the winter. I’ve always been a fan of food blogs and wanted to start one as a hobby. It was an outlet for me to focus on the foods that I love to cook.

It was a year or two after I started my blog that I went on the TV show “The Next Food Network Star” and that opened up a lot of doors for me. About six months after the show had ended, I had stopped doing catering / personal chef [work] and was focused on blogging and my YouTube channel and it’s been all uphill from there. 

What does an average day look like for you now?

The cool thing about what I do is that everyday is a little bit different. I try to wake up around 7 a.m. to work out, have my coffee, check emails and social media. By around 10 a.m. I settle in and work on my blog, if I'm posting a new recipe I'll edit some pictures, or do some writing and work on recipes. 

I have the smoothie shop (SoulBerri) so we have meetings with the managers, to see how things are going. Then I’ll make a trip to the grocery store to pick up what I need for dinner later. I try to do my food photography later in the day: (1) because the lighting is better and (2) because it’s what we are having for dinner. 

I also do quite a bit of work for a major shopping network, representing two different companies on air a couple times a week. So for those episodes I’ll get all my hair and make up ready—nowadays we aren’t going to the studio so I’ll get all the food prepped, the kitchen cleaned up and ready to record. That’s  usually some time late in the afternoon so after that, I’ll make dinner, clean up and watch some Netflix with my puppy.

Were there mentors along your path? What did you learn from them?


Bobby Flay has been a mentor to me. I met him on the set of “Food Network Star,” he was one of our judges and he actually has a restaurant in Atlantic City which is five minutes from me. He comes here to do events every so often so I’d go to his events and eventually we developed a friendship. 


He’s given me so much great advice and explained the industry to me more, pulling back the curtains. He’s been a great friend and a great mentor and I look up to him a lot. When it comes to celebrity chefs, I don’t know if there’s anyone much bigger than Bobby. 


How do you measure return on investment? 


It’s mostly getting traffic to my blog because I’m making money on ad revenue. The more traffic that I can get to my blog the better. When it comes to working with different brands and getting sponsorship they just want to see that you have a big following and know that you are getting a certain amount of page views per month or followers on social media


Are there particular blogs that you follow and inspire the type of content that you look to put out there?


Yeah Definitely! I started blogging because I was such a big fan of blogs, there are so many big ones that a lot of people know. Smitten Kitchen. Deb, everything she posts looks so good. I feel like we have the same exact taste in food so she’s constantly inspiring me. 


AlsoHalf Baked Harvest which is run by Keegan Gerrard—her photography is so beautiful and artistic, it’s been really inspiring to me with my own food photography. I’m constantly learning new techniques with food styling and lighting. It’s cool to look at what other people are doing and being artistically inspired by that.


What resources do you use to learn more about blogging? 


There’s a blog called Pinch of Yum and they’re one of my favorites. Great recipes but they also have blogging resources for people that are looking to become food bloggers. Pinch of Yum also has a photography course and that’s one of the first courses that I took when I started really getting serious about blogging. So easy for me to get started to learn about food photography. Really get in there and practice because if you're not practicing you're never going to learn anything.
coleycooks.png

How have you accommodated to remote blogging? What type of equipment do you recommend people get if they are on a limited budget and starting their own project? 


I’m just using my computer for Skype sessions. One thing that network appearances often require is being hardwired to the internet with an ethernet cord because you do have such a limited amount of time to be on air. If you do have something that’s really important, make sure you're hardwired in. Also lighting is really important, natural light is great but it’s also so up and down, you don’t know what you're going to get and it changes when the sun goes behind a cloud. So investing in a decent light is worth it. A good headphone or microphone set is also really good to get as well. 


What’s next for you in the short term? Are there any larger projects that you're working on that you’re looking forward to sharing?


This one’s on a personal level but my husband and I are building a house. My husband is an architect and this has been a dream of ours for a long time. We bought a lot of land on the water last year and we’ve been in the design process. We’re actually going to be breaking ground next week which is really exciting. 


I want to make sure I include a lot of that in my content and share that with my readers and followers because it’s something that people are interested in. Especially the kitchen design, a few years back we redid the kitchen in our current house and I shared that content with my followers and they really liked it. 


Once we’re in the new house I'm excited to ramp up my content creation even more and get back into creating videos because we’ll be in a brand new house on the water that will be super modern and Scandinavian, unique and I’m going to want to show it off so I cannot wait! 


Last question. If you could have one meal as your last meal what would that be?


There’s so many things that I love! Chicken milanese which is a thin breaded crispy chicken cutlet, with a simple arugula salad with fresh tomatoes, lots of lemon, shaved parm. Now that I'm thinking of that it sounds kind of boring—who wants to eat a salad for their last meal! Maybe it’d be a really good burger and fries—can’t go wrong with that!