Author Archives: Lily Sheringham

What to expect in Series 2 of the Apps, Games & Insights podcast

Can apps become the key to education?


Interest in e-learning has been growing over the last few years but, with the emergence of distance learning, it’s poised to change all types of education. In the first episode, we talk with Elliott Rayner, Head Of Product Marketing, and John Quintana, Head of Guided Learning Experiences, from online language learning developer Babbel. Elliott and John discuss how Babbel is transforming and "thinking big" about the future of education: Can apps take the place of traditional classroom education? How can we make new models of language learning effective across various needs and learning styles? 


How do you get 250 million players to take action on climate change?


The recent Green Games Jam brought together 11 games studios to find  engaging ways to educate and empower 250 million players  to take action on climate change. Jennifer Estaris, Game Director at SYBO Games and Deborah Mensah-Bonsu, Founder of Games for Good and formerly from Space Ape Games, explain what the game jam is really about and how others can raise awareness to fight climate change through their businesses. They also share new approaches to climate change education led to planting trees, saving wolves and more. 


How do you create a successful 4x strategy game?


If you ever played one of those games where you build an empire, you’ve been playing a 4x strategy game. We hear from David Eckleberry, General Manager for Star Trek Fleet Command and Vice President at Scopely, about how they successfully built a loyal player base. Alongside Howard Chen, Google Play Growth Consultant, they shed light on how to create games that find and keep players, and discuss player affinity and KPI growth.


How do you reflect humanity’s diversity in an app?


Drops CEO and Co-Founder Daniel Farkas and Chief Customer Officer Drew Banks join us to explain how they work with native speakers and language experts to bring awareness and encourage people to learn a less spoken language. Daniel and Drew also discuss their initiatives to make the app more inclusive and accessible to all, such as by reviewing the depiction of women in graphics used to support word learning.


How do businesses build quality into an app?


Imagine the scenario: after downloading a great app or game, you  find that it’s not quite the great experience you were hoping for, or worse, it keeps misbehaving and crashing. For developers and  businesses, delivering a quality app is essential for both acquiring and retaining users. To explore how developers can ensure that users are getting the quality experiences they deserve, we’re joined by Maria Neumayer, Staff Software Engineer, at food delivery service Deliveroo, who talks about how Deliveroo has adapted during COVID-19, and Shobhit Chugh, Product Manager, Firebase, who discusses how businesses can rectify quality problems in testing and production.  


Why are your favorite games getting smaller these days?


Well ok, not necessarily smaller per se, but games are being taken to the small screen.. You’ve probably  noticed that many of your favorite PC and console games are now appearing on your mobile phone and tablet. Game developers want to give you the opportunity to stay engaged with your favorite game throughout the day, whether you’re on the move, or away from your computer or games console. However, going mobile can be challenging, so we speak to Jen Donahoe, Marketing and Growth Lead - Teamfight Tactics at Riot Games who enlightens us on how they develop mobile games and keep their players happy.


How do apps help people overcome failures to achieve life goals?


It can be a struggle to change habits, such as diet and exercise, with the goal of living a healthier life. Keeping people motivated through the ups and downs of lifestyle changes is a core challenge for health and fitness app developer Lifesum. Marcus Gners, Chief Strategy Officer and Co-founder at Lifesum, together with best-selling author of “Hooked” and “Indistractable,” Nir Eyal, explore the ways apps can help make sure people don’t fall off the wagon, and remain motivated to achieve their goals.


We don’t want to give the whole game away, so we are keeping the details of our final episode under wraps. Keep an eye out for more details shortly.


How to stay tuned in


Listen to the first episode of series 2 here. Subscribe to the podcast and listen to the latest episodes on your favorite podcast platforms including Spotify, Apple, Libsyn, Google Podcasts, Pocket Casts and Overcast.


Also, keep an eye out on @GooglePlayDev and @AndroidDev on Twitter where we will be announcing the launch of each new episode of the Apps, Games, & Insights podcast.


8 things to learn from the Apps, Games, & Insights podcast

Our new Apps, Games & Insights podcast is for app and game enthusiasts—whether you play them or build them. We’ll talk to experts from across the industry about topics ranging from privacy and accessibility, to responsible growth and player engagement. Here are eight things you’ll learn from the series:

1. Diversity creates better games

In episode 1, we hear from Sarah Fuchs, VP, Covet Fashion and Judy Chen, Director of PM at Crowdstar on why it’s important for the diversity of their company to reflect their players. The team who designs one of their games, Covet Fashion, is 60 percent women. In their words, “If you want to create an environment that will attract women or attract probably more diversity, you need to create an environment and model the behavior that it's OK to have a life. And if you have a life and you enjoy your life, you will be better at your job.”

2. Mergers and acquisitions are like a marriage

Zynga has deployed more than $1 billion in mergers and acquisitions over the last 10 years, including the acquisitions of Gram Games and Small Giant Games. In episode 2, we’ll hear from Chris Petrovic, SVP at Zynga, who says that it’s about building a partnership that brings together the best of both businesses. 

3. Streaming sports wasn’t easy until now

When planning the launch of their service and mobile app, DAZN gave themselves just a year to get all the technology in place. This was challenging because it was unthinkable to miss the start of the football season. In episode 3, hear how DAZN brought together some of the best players in subscription management and payment solutions, and how they’ve grown the business.

4. Investors take sustainable businesses and products seriously

When venture capitalists look at a business, it’s not just about whether the business has a hot product or service, it’s as much about the founders, their team, and their business processes. Venture capitalists are always looking for a solid foundation on which to build—learn more in episode 4 of the podcast.

5. Privacy matters more than ever 

As more countries and territories introduce strict laws on consumer privacy, episode 5 explores why it’s increasingly important to ensure that apps and games are privacy-friendly for businesses and consumers. It’s not just about staying on the right side of the law—one security breach can easily destroy trust in your app, and winning back that trust isn’t easy. 

6. The best games put players first 

According to Jagex Games Studio, over 270 million people have played one of their RuneScape games. In episode 6, Ben Clarke, Senior Global Marketing Director at Jagex, talks about their approach to launching and testing, and keeping players engaged every day. For example, when adding a new feature, they open a polling booth within the game where players vote on the feature.

7. Accessibility debt is a real thing, and it matters

According to the World Bank, there are over 1 billion people worldwide with a disability. As a public broadcaster, a central part of the mission at the BBC is to be accessible and inclusive. This mission is as much a priority for their apps, such as iPlayer and Sounds, as it is within their traditional broadcast channels. In episode 7, find out how the BBC tracks this by what they call “accessibility debt,” and why it should be important to everyone.

8. Mobile games aren’t always on mobile

Many of your favorite Android games are now available on more devices than just your smartphone. Mobile game developers want you to have every opportunity to play your favorite game, regardless of the gaming platform. Gameloft has embraced a multi-platform approach. In episode 8, listen to Maximiliano Rodriguez, Platforms Operations Director at Gameloft, talk about how Gameloft considers games for ChromeOS and Android TV platforms as soon as they start developing a game for mobile.


Join us for all eight episodes to find out more about these topics and the apps and games industry. Listen to the latest episodes on your favorite podcast channel including Spotify, Apple, and Google Podcasts. 


Also, keep an eye out on @GooglePlayDev and @AndroidDev on Twitter where we will be announcing the launch of a new episode each week.

Source: Android


8 things to learn from the Apps, Games, & Insights podcast

Due to COVID-19, the timing of some of these episodes has changed. Please check our website for the latest updates.

Our new Apps, Games & Insights podcast is for app and game enthusiasts—whether you play them or build them. We’ll talk to experts from across the industry about topics ranging from privacy and accessibility, to responsible growth and player engagement. Here are eight things you’ll learn from the series:

1. Diversity creates better games

In episode 1, we hear from Sarah Fuchs, VP, Covet Fashion and Judy Chen, Director of PM at Crowdstar on why it’s important for the diversity of their company to reflect their players. The team who designs one of their games, Covet Fashion, is 60 percent women. In their words, “If you want to create an environment that will attract women or attract probably more diversity, you need to create an environment and model the behavior that it's OK to have a life. And if you have a life and you enjoy your life, you will be better at your job.”

2. Mergers and acquisitions are like a marriage

Zynga has deployed more than $1 billion in mergers and acquisitions over the last 10 years, including the acquisitions of Gram Games and Small Giant Games. In episode 2, we’ll hear from Chris Petrovic, SVP at Zynga, who says that it’s about building a partnership that brings together the best of both businesses. 

3. Streaming sports wasn’t easy until now

When planning the launch of their service and mobile app, DAZN gave themselves just a year to get all the technology in place. This was challenging because it was unthinkable to miss the start of the football season. In episode 3, hear how DAZN brought together some of the best players in subscription management and payment solutions, and how they’ve grown the business.

4. Investors take sustainable businesses and products seriously

When venture capitalists look at a business, it’s not just about whether the business has a hot product or service, it’s as much about the founders, their team, and their business processes. Venture capitalists are always looking for a solid foundation on which to build—learn more in episode 4 of the podcast.

5. Privacy matters more than ever 

As more countries and territories introduce strict laws on consumer privacy, episode 5 explores why it’s increasingly important to ensure that apps and games are privacy-friendly for businesses and consumers. It’s not just about staying on the right side of the law—one security breach can easily destroy trust in your app, and winning back that trust isn’t easy. 

6. The best games put players first 

According to Jagex Games Studio, over 270 million people have played one of their RuneScape games. In episode 6, Ben Clarke, Senior Global Marketing Director at Jagex, talks about their approach to launching and testing, and keeping players engaged every day. For example, when adding a new feature, they open a polling booth within the game where players vote on the feature.

7. Accessibility debt is a real thing, and it matters

According to the World Bank, there are over 1 billion people worldwide with a disability. As a public broadcaster, a central part of the mission at the BBC is to be accessible and inclusive. This mission is as much a priority for their apps, such as iPlayer and Sounds, as it is within their traditional broadcast channels. In episode 7, find out how the BBC tracks this by what they call “accessibility debt,” and why it should be important to everyone.

8. Mobile games aren’t always on mobile

Many of your favorite Android games are now available on more devices than just your smartphone. Mobile game developers want you to have every opportunity to play your favorite game, regardless of the gaming platform. Gameloft has embraced a multi-platform approach. In episode 8, listen to Maximiliano Rodriguez, Platforms Operations Director at Gameloft, talk about how Gameloft considers games for ChromeOS and Android TV platforms as soon as they start developing a game for mobile.

Join us for all eight episodes to find out more about these topics and the apps and games industry. Listen to the latest episodes on your favorite podcast channel including Spotify, Apple, and Google Podcasts. 

Also, keep an eye out on @GooglePlayDev and @AndroidDev on Twitter where we will be announcing the launch of a new episode each week.

Source: Android