Author Archives: Lara Niemela

Improve efficiency and collaboration with G Suite for Nonprofits

Time is important. As a nonprofit, every minute that your staff spends searching for emails or coordinating meetings is time away from making a difference for the communities or causes they serve. G Suite for Nonprofits is designed to help nonprofits work faster, smarter, and more collaboratively across different locations, at no charge. Here are a few ways G Suite for Nonprofits can help your team be more productive.

Present your nonprofit professionally

With Gmail, you can create an unlimited number of personalized email addresses for your team (like [email protected]). Your staff will be able to communicate with volunteers, supporters and the community with professional emails coming from your nonprofit's custom domain, resulting in brand awareness and increased trust in your communications.

Make your next grant proposal pop

A successful grant proposal needs inspiring, structured, and concise content to stand out when competing against hundreds. Often you don’t have much time, you’re on a shoestring budget, and your co-workers are in different time zones. G Suite provides templates and suggested layouts to give your documents and slides a professional look, so that you can focus on content rather than design. Grammar suggestions in Docs make you a more confident writer, especially handy if you are working against a tight deadline. Real-time collaboration lets each member of your team contribute to the same file from anywhere.  And with all of these tools, your team will become even more productive and collaborative.

Manage your volunteers

There are lots of ways G Suite can  help you engage with your volunteers more efficiently. When you create a Site, you can include a page to provide some background on your nonprofit and share volunteers success stories, add sections for onboarding and training materials, and post upcoming volunteer opportunities with an embedded Calendar. You can also embed a Form for volunteers to sign-up. The information they submit is automatically and safely stored in Sheets so you won’t misplace paper sign-up forms anymore. For reliable communications and updates, create a Group with all your volunteer emails. You can send an email to everyone in the group with one address, invite the group to an event, or share documents.

Coordinate your nonprofit board

Nonprofit boards are at the core of your strategy and coordinating them can be tricky, especially when members are spread across in many locations. With G Suite, you have the tools you need to coordinate with your board effectively. You can schedule board meetings on Calendar, and directly add members to the event. With Hangouts Meet, those who can’t participate in person will be able to join in a video call or dial in from their phone.

Control your data securely

Privacy and security are critical to nonprofits, especially when managing personal information that may be sensitive. G Suite is built on stringent privacy and security standards and allows you to add users easily, manage devices, and configure security and settings so that your data stays safe. This is essential, especially if your nonprofit has high turnover of staff or volunteers.

G Suite for Nonprofits has helped many nonprofits to become more efficient and spend more time serving the community. Find out more about how G Suite for Nonprofits can help you.

Four tools to help drive your nonprofit’s mission forward

Google for Nonprofits started as a conversation about a volunteer program in an elevator in our New York office in 2010. Today, Google for Nonprofits has connected more than 200,000 nonprofits around the globe with Google products to help them run their organizations.

We believe that technology can do good in the world, which is why we offer eligible organizations access to a suite of Google products at no cost. Here’s a look at what each of the Google for Nonprofits products has to offer:

Bring teams together with G Suite for Nonprofits

G Suite is a set of integrated apps, including Gmail, Docs, Calendar, Drive and Hangouts Meet. It helps organizations with productivity, collaboration, and security—with G Suite, teammates can work from anywhere, on any device and focus their time on making an impact. If your nonprofit works across different locations, you can use G Suite to organize online video conferences on Hangouts, create group chats, work together simultaneously on the same document and much more.

Team Rubicon UK is a disaster response organization that needs to be prepared for and quickly respond to crises around the world. Using Google Forms and Sheets, Team Rubicon can go from 1,000 potential volunteers to a group of 12 skilled volunteers on the ground supporting a crisis within 24 hours.

Reach more supporters with Google Ad Grants

Google Ad Grants connects people to causes with $10,000 per month in free Google Advertising. Nonprofits can create ads to raise awareness, attract donors and help people around the world.

American Humane, the first national humane group in the U.S., uses Ad Grants to increase the organization's exposure and educate people on their work in the animal welfare space. In one year, Google Ads drove over 1,000 new people to donate or sign up to volunteer and over 600 people to complete a service dog application.

Show your nonprofit’s impact with Google Maps & Earth

Google’s mapping tools help nonprofits in a wide range of ways, from tracking and sharing an organization’s impact to taking supporters on a virtual tour. To help organizations get started, Google for Nonprofits provides Google Maps Platform credits to nonprofits.  

iNaturalist, part of the California Academy of Sciences in San Francisco, uses Google Maps Platform to encourage environmental stewardship. It uses crowdsourcing, maps and photo sharing to gather data that helps conversationalist save a species before it becomes extinct. iNaturalist has succeeded in its goal of getting hundreds of thousands of people to connect with the natural world and continues to help scientists discover crucial findings about species.

Engage your supporters using video with the YouTube Nonprofits Program

YouTube amplifies your nonprofit’s reach by telling your story to a global audience.  Through the YouTube Nonprofit program, you’ll get access to Link Anywhere Cards that direct your viewers to your external campaign landing pages and to Creator Academy lessons tailored to nonprofits. Your nonprofit can also get access to the YouTube Space in Los Angeles or New York to shoot or edit your videos at YouTube’s creator studio. Just visit Space LA or Space NY and click the “Apply Now” button.

KMVT 15 is an award-winning nonprofit television station and media center that provides a community forum, media literacy education, hands-on training and civic engagement to local residents. KMVT 15 used YouTube for Nonprofits to engage its audience at a global scale: their YouTube channel has garnered more than 4.5 million views and seven thousand subscribers with a minimal marketing budget.

We’re inspired every day by the nonprofits across more than 50 countries who use our products to advocate their causes and make a real difference. If you’re interested in how Google’s technology can help your nonprofit, click here tolearn more.

Google for Nonprofits: 2018 in Review

This year, more than 100,000 nonprofits around the world connected with their communities and spread awareness about their causes using Google products. As 2018 comes to an end, we’re taking a look back at the many ways these organizations used technology to make a difference.

donorschoose allows teachers to create projects that fulfill resources their students need. drives donations with Google Ad Grants

As the leading platform for giving to public schools, allows teachers across America to bring their classroom dreams to life by requesting much-needed materials and experiences for their students. Google Ads’ ad performance data provides the organization a clear picture of teachers’ classroom needs and donor interest. And conversion tracking data allows to make sure they’re using their Ad Grants account to the fullest. Through Ad Grants ads, the organization drove 7,000 teacher registrations and raised an additional $497,000 from about 5,000 donations in a year.

Raising money for Hope for Paws with YouTube Giving

Hope for Paws, a nonprofit animal rescue group, used YouTube Giving Fundraisers (beta) so that anyone could support them by clicking the “Donate” button on their videos. Through this feature, Hope for Paws was able to raise over $260,000 in September and tell their story to a global audience.

Using mapping tools at the Geo for Good summit

In October, the Google Earth Outreach team hosted the Geo for Good Summit. At the summit, Googlers and nonprofit partners demonstrated how Google mapping tools—like Google Earth, Earth Engine, Google Maps Platform and 360 Street View Imagery—can help organizations raise awareness, whether it’s through mapping and monitoring threats to the planet or mapping indigenous culture.

Expanding reach with Google Maps Platform credits

Organizations like iNaturalist, and charity:water use the Google Maps Platform to help them reach their goals—from using Maps as a new way for donors to view exactly where their dollars go, to helping people discover plant and animal life from around the world. In 2018, we expanded access for nonprofits to use these products in over 50 countries.


The Philippine Coral Reef at the California Academy of Sciences.

Collaborating with G Suite: Samasource and the California Academy of Sciences

This year, Samasource and the California Academy of Sciences presented at Cloud Next ’18 about how they used G Suite to make a difference. Samasource, a nonprofit organization that aims to reduce global poverty by connecting unemployed people in impoverished countries to digital work, connected its teams through G Suite for Nonprofits. By streamlining workflows across multiple locations, the Samasource team was able to focus on their goal of helping over 45,000 people out of poverty.

The California Academy of Sciences highlights biodiversity research and exploration, environmental education and sustainability across the globe. At no cost, G Suite for Nonprofits helped the Academy improve accessibility and collaboration across their team. Now, 650 staff members at the Academy can store, search and access shared content from anywhere.

Looking ahead to 2019

Let us know how Google for Nonprofits has made a difference for your nonprofit. In 2019, we’ll be traveling around the world to film a video with five different nonprofits. If your organization has benefited from using Google products, share your story here and you could be one of them.