Author Archives: Jesse Haines
Helping job seekers prepare for interviews
Right now, according to Burning Glass’ Labor Insight, there are over 1.5 million open jobs in the U.S. in fast-growing fields like data analytics, digital marketing & e-commerce, IT support, project management and UX design. We launched Google Career Certificates to help people learn the skills they need to qualify for roles in those fields, helping drive economic opportunity and mobility. Today, more than 70,000 people have earned a certificate and 75% of graduates report positive career impacts within six months of graduating, based on graduate survey responses in the U.S. in 2021.
But just as important as learning the skills to perform a new job, is learning the skills to land that job. This means knowing how to network, apply, build a resume and nail one of the most intimidating parts of a job search: the interview.
Interviewing in a new field can be hard, especially if you don’t have access to friends, family or mentors in the field who can help you practice and prepare. That’s why we’ve been collaborating with job seekers to start building a new tool called Interview Warmup that lets you practice answering questions selected by industry experts, and uses machine learning to transcribe your answers and help you discover ways to improve. Preparing for interviews will always take a lot of work, but we hope this tool can make it a little easier for anyone to become more confident and grow comfortable with interviewing.
With Interview Warmup, your answers are transcribed in real time so you can review what you said. You’ll also see insights: patterns detected by machine learning that can help you discover things about your answers, like the job-related terms you use and the words you say most often. It can even highlight the different talking points you cover in each answer, so you can see how much time you spend talking about areas like your experience, skills and goals. Your responses aren’t graded or judged and you can answer questions as many times as you want. It’s your own private space to practice, prepare and get comfortable.
Interview Warmup was designed for Google Career Certificates learners, so it has question sets specific to each of the certificates. But it’s available for everyone to use and has general questions applicable to many fields. Every question has been created by industry experts. We’re sharing the tool in its early stages so we can get feedback from the community, find ways to improve it and expand it to be more helpful to more job seekers, especially as one in four U.S. workers seek opportunities with new employers.
We’re excited about tools like Interview Warmup because they show how new technologies have the potential to help more people practice the skills they need to grow their careers and, as a result, support the development of the U.S. workforce. Alongside training programs like Google Career Certificates, these tools, resources and trainings can help increase economic mobility and make it possible for more people to make the move into fast-growing fields.
Try Interview Warmup now at grow.google/interview-warmup.
Jimmy Fallon and Google support NYC small businesses
These days, nearly all businesses have experienced some sort of disruption to their day-to-day operations, from reduced hours and customer demand to disrupted supply chains. Despite the challenges of the COVID-19 pandemic, small businesses are finding ways to adapt and support their local communities—especially right here in New York, the city that thousands of Googlers and I call home. And who better to take us for a tour of a few beloved New York spots than “The Tonight Show” host and native New Yorker, Jimmy Fallon?
To kick off National Small Business Week, we teamed up with “The Tonight Show Starring Jimmy Fallon” to visit some of Jimmy’s favorite New York City small businesses. Along the way, he shared ways that you can help out the small businesses near you.
Jimmy and “The Tonight Show” introduced us to Sabrina Brockman of Grandchamps and Cassandre Davilmar of Lakou Cafe, the owners of two Brooklyn restaurants in his backyard. Like Jimmy, Cassandre and Sabrina have pitched in over the last couple of months to support World Central Kitchen, a not-for-profit devoted to providing meals for those in need. Together, Sabrina and Cassandre have donated more than 11,000 meals to healthcare workers, first responders, protesters and families in need since May.
Small business owners like Cassandre are also finding ways to reach customers and keep them informed, using digital tools like their free Business Profile on Google. Lakou Cafe updated their Business Profile with takeout options, and added buttons to sell gift cards and accept donations.
We also joined Jimmy at GupShup, his go-to Indian restaurant, a family-owned spot in Manhattan founded by Jimmy Rizvi. GupShup has partnered with World Central Kitchen to provide nearly 12,000 meals since May to frontline workers and hospitals. Jimmy Fallon reminds us how important it is—and how easy it can be—to support local businesses by giving a rave review (fun fact: he loves GupShup’s Crispy Okra and Guacamole).
You can also book reservations, order take out, post photos, buy gift cards, and more to support your local businesses directly from Google Search and Maps.
Are you a small business owner?
If you own a small business and are looking for free tools and training to grow your business, visit grow.google/smallbusiness.
And if you’re a small business based in New York state and don’t have an e-commerce presence yet, Google has partnered with COOP to help 150 qualified New York small businesses set up and promote an e-commerce site in preparation for doing business during the holidays. Application opens Monday, September 28 at the MainStreet ONLINE website.
Free virtual digital skills training from Grow with Google
Since Grow with Google launched in 2017, we’ve traveled across all states, from Alaska to Florida, to help Americans get the digital skills they need to succeed. Along the way, we’ve partnered with local libraries, schools and nonprofits to offer free tools and training to help people get the right skills to find jobs they want, advance their careers and grow their businesses. We’ve also established a homebase, opening the Grow with Google New York City Learning Center in 2019 to offer free workshops and events to the community six days a week.
Though we’re no longer able to gather in person, that doesn’t mean the learning has to stop. We recognize that many people—particularly jobseekers and small businesses—are facing uncertainty and looking for digital skills training to help them increase their economic potential. So we’re announcing virtual programs from Grow with Google that can help.
Today, we’re launching Grow with Google OnAir, where Grow with Google’s free programming will be online and available to everyone in the U.S. and Canada for the first time.
We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”
After attending a Grow with Google OnAir workshop, attendees who are looking for more personalized help can register for a free one-on-one coaching session with a Googler. This has recently benefited people like Raquel, a veteran and entrepreneur in Virginia, who worked with Amy, a Googler and fellow veteran, to update her resume. Their brainstorm session gave Raquel new ideas for how to frame her experience. And Keith, a small businesses owner, worked with Paige, a Google marketer, to set up his Google My Business page.
In addition to Grow with Google OnAir, which is available across the U.S., we continue to support our team of local Digital Coaches and our network of more than 7,000 local partner organizations, so that they can teach virtual workshops in their communities. We’ve been inspired by how quickly our partners have adapted to this new way of training, and by how much demand they’re seeing. For example, we recently partnered with America’s SBDC and the Small Business Development Center of Washington State to deliver a webinar focused on business resiliency. We’re thrilled that more than 2,000 small businesses participated.
To date, Grow with Google has trained more than 4 million Americans on digital skills. We’ve seen firsthand how technology can create new opportunities for growth, and it’s our aim to ensure those opportunities remain available to everyone. Visit Grow with Google Events to find a virtual program that’s right for you.
Turning passions—from beer to baked goods—into businesses
It’s National Small Business Week and we’re celebrating the local businesses that are at the heart of our communities.
Six months ago, we launched Grow with Google to help aspiring entrepreneurs develop the skills they need to get their businesses off the ground, online, and growing. Since then, we’ve heard the stories of thousands of small business owners who have joined us at events across the country.
Last week we met military veteran Kevin Ryan, who learned how to brew beer by watching YouTube videos—he calls it “YouTube University.” Less than two years after experimenting with a home brewing kit, he and his fiance Meredith founded Service Brewing Company in Savannah, Georgia. In addition to brewing great beer, Kevin and Meredith are reinvesting a portion of their profits in the community organizations that serve vets and military families. So far, they have donated over $70,000.
Today, the Grow with Google tour is visiting Columbia, South Carolina, the hometown of Shennice Cleckley. With no formal training in baking, Shennice, like Kevin, used YouTube how-to videos to build her business. Soon she learned how to pipe, ice and make rosettes and started selling southern desserts “with a little bit of fancy.” She opened up the “My Dessert Bar” storefront and evolved it into an online bakery and catering company.
It’s never too late to find your passion, and as Kevin and Shennice have shown us, you can even turn that passion into a sustainable business. Every business, no matter its size, should be able to succeed online. For more digital tools, trainings and information on Grow with Google’s events, visit google.com/grow.