Author Archives: Chris Luhur

Top news from the Google for Games Developer Summit

This week, we hosted the Google for Games Developer Summit, a free digital event for developers, publishers and advertisers to discuss what’s new in games. And with over three billion global players across platforms, there was plenty of ground to cover. From Android Game Development Kit updates to the new Immersive Stream for Games, we shared the latest tools to help you build your next adventure, find new players and take your game to the next level.

Missed the summit? Here’s a quick recap of the top announcements. For more details, catch the keynote and developer sessions available on demand.

Reach more devices through new tools and platforms

We’re committed to supporting developers of all sizes who are building high-quality Android games. Updates to the Android Game Development Kit simplify the development process, while new data insights in Play Console can help you make smarter business decisions. We’re also enabling games on new screens and devices, including the Google Play Games for PC Beta, so you can meet players wherever they are.

Improve your game growth strategy with ads

Advertisers can now improve target return on ad spend (tROAS) performance with App campaigns by integrating AdMob and third-party ad revenue data into Google Analytics for bid optimization. Publishers can get more visibility into return on investment with impression-level lifetime value in AdMob, also available for app attribution platforms Adjust, AppsFlyer and Singular. Learn more about these product announcements in our recent Google Ads blog post.

Create safe, inclusive gaming experiences with Google Cloud

In partnership with game creators and the open source community, we want to ensure games are social, enjoyable and inclusive for players everywhere. With Clean Chat, a new open source AI framework for games, studios can now proactively detect negative dialogue in both text and voice chat.

Build a direct-to-consumer business with Immersive Stream for Games

Developers and publishers interested in building a direct-to-consumer business can now deliver their titles directly to players with Immersive Stream for Games. Developed by the Stadia team in partnership with Google Cloud, Immersive Stream for Games combines advanced streaming technology with cheaper and easier game porting, powerful discovery features and analytics. Whether you want to offer game trials, full games, subscription bundles or even power an entire storefront, Immersive Stream for Games can help.

Thanks for joining us at this year’s Google for Games Developer Summit — remember to check out the on-demand sessions, and stay tuned for more gaming updates soon. We’re here to help you keep building and innovating your games for players everywhere.

Highlights from the Google for Games Developer Summit

This week, we hosted the Google for Games Developer Summit, a free digital event for game developers, publishers and advertisers to come together globally. Though we couldn’t meet in person, we’re grateful for the chance to share our latest solutions for developers to create immersive and memorable gaming experiences for players everywhere.

All keynotes and sessions from the summit are available on demand. Here are a few things we discussed during our keynote sessions:

Easier game development on Android

The new Android Game Development Kit can help make game development easier while Play as you download and the new Reach and devices data and insights tool can help get your games running on more screens and drive your launch success on Google Play.

Graphic illustration with Android logo, games controller, and user interface.

Get the most out of your games on Stadia 

Bringing games to Stadia is now even easier. We revealed new initiatives coming soon that will maximize the return on launching Stadia titles, including an affiliate marketing program, sharing monthly Stadia Pro subscription revenue with partners and an updated revenue share split for new transactional games launching under the new Stadia terms.

Drive lasting business revenue and growth with Ads

This past year, we have seen more people than ever play online games, which means there’s a growth opportunity to build a more sustainable games business. Get players back to your game while focusing on profitability with target return on ad spend (tROAS) bidding for App campaigns for engagement, or maximize revenue within your game by using AdMob bidding.
Interface screenshot of target return on ad spend (tROAS) bidding for App campaigns for engagement.

tROAS bidding for App campaigns for engagement in Google Ads

Bring your game to global audiences with Google Cloud

With flexible, scalable gaming solutions like Open Saves, Google Cloud helps you serve great gaming experiences all over the world so you and your players can focus on the fun.

As more people turn to games both for entertainment and for connecting with friends and family, we’re inspired by how the gaming community thrived this past year. That’s why we’re more committed than ever to help take your games to the next level.

Source: Android