Category Archives: Google for Nonprofits

News and updates from Google for Nonprofits

Introducing “G4NP in Three,” a new YouTube Series

Google for Nonprofits (G4NP) offers nonprofit organizations across 50 countries free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. Whether you’ve been using our products for years or are thinking about signing up for Google for Nonprofits, we want you to feel confident when using our products.

That’s why we’re excited to announce our brand new YouTube series, “G4NP in Three.” Every few weeks, we’ll walk you through one of the many products we offer  from enrollment process to optimization—all in roughly three minutes.

What You’ll Learn

We’ll start with the basics. We’ll cover program eligibility requirements, walk through the different signup processes, and give you tips and tricks on how to best use our products. In the first few videos, we’ll focus on some of our most popular products: Google Ad Grants, G Suite, and YouTube.

Meet Your Hosts

Bri and Jay are volunteers on our video production and G4NP YouTube strategy team. Both work in different parts of the Google organization for their core roles, but have been aligned to G4NP for over a year. They write, edit and star in videos to help educate the nonprofit community and, in addition to hosting, are the co-creators of the “G4NP in Three” series.

Jay

​A​ San Francisco native, ​Jay ventured to Ann Arbor, MI to get his degree at the University of Michigan. ​After graduating, he started at Google where he currently works as a Communications Specialist in People Operations. Aside from his passion for marketing, communications​,​ and diversity in the workplace, Jay’s claim-to-fame is singing for President Obama at the White House.

Bri

Originally from Mountain View, California, Bri attended Chapman University. There she earned a degree in Public Relations and Advertising. After graduation, Bri started a position at Google as an Associate Account Strategist supporting our advertisers. Outside of work, Bri thoroughly enjoys knitting, hiking, and venturing off on the weekends to find the best cup of coffee in the Bay Area.

The first “G4NP in Three” video is now live! Videos will be released every few weeks. Subscribe to Google for Nonprofits on YouTube to stay updated.
G4NP in Three | Ep. 1: What is Google for Nonprofits?

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.


Introducing “G4NP in Three,” a new YouTube Series

Google for Nonprofits (G4NP) offers nonprofit organizations across 50 countries free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. Whether you’ve been using our products for years or are thinking about signing up for Google for Nonprofits, we want you to feel confident when using our products.

That’s why we’re excited to announce our brand new YouTube series, “G4NP in Three.” Every few weeks, we’ll walk you through one of the many products we offer  from enrollment process to optimization—all in roughly three minutes.

What You’ll Learn

We’ll start with the basics. We’ll cover program eligibility requirements, walk through the different signup processes, and give you tips and tricks on how to best use our products. In the first few videos, we’ll focus on some of our most popular products: Google Ad Grants, G Suite, and YouTube.

Meet Your Hosts

Bri and Jay are volunteers on our video production and G4NP YouTube strategy team. Both work in different parts of the Google organization for their core roles, but have been aligned to G4NP for over a year. They write, edit and star in videos to help educate the nonprofit community and, in addition to hosting, are the co-creators of the “G4NP in Three” series.

Jay

​A​ San Francisco native, ​Jay ventured to Ann Arbor, MI to get his degree at the University of Michigan. ​After graduating, he started at Google where he currently works as a Communications Specialist in People Operations. Aside from his passion for marketing, communications​,​ and diversity in the workplace, Jay’s claim-to-fame is singing for President Obama at the White House.

Bri

Originally from Mountain View, California, Bri attended Chapman University. There she earned a degree in Public Relations and Advertising. After graduation, Bri started a position at Google as an Associate Account Strategist supporting our advertisers. Outside of work, Bri thoroughly enjoys knitting, hiking, and venturing off on the weekends to find the best cup of coffee in the Bay Area.

The first “G4NP in Three” video is now live! Videos will be released every few weeks. Subscribe to Google for Nonprofits on YouTube to stay updated.
G4NP in Three | Ep. 1: What is Google for Nonprofits?

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.


Introducing “G4NP in Three,” a new YouTube Series

Google for Nonprofits (G4NP) offers nonprofit organizations across 50 countries free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. Whether you’ve been using our products for years or are thinking about signing up for Google for Nonprofits, we want you to feel confident when using our products.

That’s why we’re excited to announce our brand new YouTube series, “G4NP in Three.” Every few weeks, we’ll walk you through one of the many products we offer  from enrollment process to optimization—all in roughly three minutes.

What You’ll Learn

We’ll start with the basics. We’ll cover program eligibility requirements, walk through the different signup processes, and give you tips and tricks on how to best use our products. In the first few videos, we’ll focus on some of our most popular products: Google Ad Grants, G Suite, and YouTube.

Meet Your Hosts

Bri and Jay are volunteers on our video production and G4NP YouTube strategy team. Both work in different parts of the Google organization for their core roles, but have been aligned to G4NP for over a year. They write, edit and star in videos to help educate the nonprofit community and, in addition to hosting, are the co-creators of the “G4NP in Three” series.

Jay

​A​ San Francisco native, ​Jay ventured to Ann Arbor, MI to get his degree at the University of Michigan. ​After graduating, he started at Google where he currently works as a Communications Specialist in People Operations. Aside from his passion for marketing, communications​,​ and diversity in the workplace, Jay’s claim-to-fame is singing for President Obama at the White House.

Bri

Originally from Mountain View, California, Bri attended Chapman University. There she earned a degree in Public Relations and Advertising. After graduation, Bri started a position at Google as an Associate Account Strategist supporting our advertisers. Outside of work, Bri thoroughly enjoys knitting, hiking, and venturing off on the weekends to find the best cup of coffee in the Bay Area.

The first “G4NP in Three” video is now live! Videos will be released every few weeks. Subscribe to Google for Nonprofits on YouTube to stay updated.
G4NP in Three | Ep. 1: What is Google for Nonprofits?

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.


Improve your nonprofit’s account security with 2-step verification

While online accounts allow nonprofits to easily communicate with partners, volunteers and donors across the world, this shared network can also leave your account vulnerable to intruders. As your nonprofit continues to grow its online presence, it’s crucial to keep confidential information (e.g., finances or donor’s information) safe. While passwords have historically been the sole guardian for online account access, research from Google has shown that many passwords and security questions can easily be guessed. That's why we strongly recommend that all nonprofits using GSuite for Nonprofits, or Google products like Gmail, use 2-Step Verification (2SV) as an additional protection on their account(s). 

Account hijacking—a process through which an online account is stolen or hijacked by a hacker—constitutes a serious threat to your nonprofit’s operations. Typically, account hijackings are carried out by phishing attempts or hackers who guess weak passwords. Because of this, it’s especially important for your nonprofit to maintain strong and unique account passwords to keep sensitive data safe.

But 2SV goes beyond just a strong password. It's an effective security feature that combines "something you know" (e.g., a password) and "something you have" (e.g., a text, a prompt, or a Security Key) to protect your accounts. Think of this like withdrawing money from an ATM/cash machine: You need both your PIN and your debit card.

Google Authentication app.png
Our free Google Authenticator app is available for Android and iOS devices, which generates a code for you each time you want to sign in to your account.

Now that you know what 2SV is, head over to our Help Page to start improving your nonprofit’s online security now. (Quick tip: Remember to keep your account settings up to date and configure backup options to use if your phone is ever lost or stolen). Stay safe, nonprofits!  

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Unlocking G Suite for Nonprofits: Improve internal workflow and communication

Whether you have a team of five or 500 a seamless, collaborative workflow is critical in the digital age. Our goal is to make sure that your nonprofit is able to focus on changing the world by using technology to save time -- not waste it. In the digital age though, information sharing can often be complex; your team might not work in the same office, or even the same timezone. Some team members might be in an office with computer access, while others are in the field on mobile devices. Who from your team should be able to access confidential documents?

This brings us to a key question: How do you empower team members to work together towards a common goal, and use technology to enable it?

Great question. We’d like to introduce you to G Suite - (formerly  Google Apps for Work ). G Suite aims to help teams work together in real-time -- no matter where they are in the world.

Today, we’re spotlighting a few nonprofits to share how their teams  are using Google tools and apps to improve workflow and internal communication.

Mercy Beyond Borders - Internal Communication with Sheets & Sites

Mercy Beyond Borders (MBB) is a U.S. nonprofit that aims to forge opportunities for women and girls in extreme poverty to learn, connect, and lead. Utilizing a small office in the U.S. as home base, MBB targets rural areas in Haiti and South Sudan. In both of these areas, cultural norms and poverty prohibit full participation of women. In fact, these areas offer minimal education and opportunities for employment, which often  impedes the development of leadership skills or positions. Mercy Beyond Borders focuses its programs on providing trainings, scholarships, leadership camps, and business loans for women.

To achieve their mission, Mercy Beyond Borders faces the challenge of balancing US-based operations with field work in remote areas like South Sudan and Haiti. Their nonprofit partners range from large organizations to local schools to individuals. So how does Mercy Beyond Borders ensure that all staff, vendors, and partners stay connected and working together in sync?
MBB-trained nurse in South-Sudan village
MBB-trained nurse in South Sudan village. Photo credit: Mercy Beyond Borders

Mercy Beyond Border began using G Suite to streamline its workflow, connecting their team across the globe. Using G Suite, MBB’s team is able to access, share, and collaborate together in real-time. Take a glimpse into how they do it:

  • Track Finances: MBB manages their overseas program budget expenditures in Google Sheets. Using this tool, the domestic office tracks monthly vendor payments in Haiti. This enables the staff to wire more money as needed in order to ensure program success. Additionally, using Sheets enables the team to provide transparency in the organization, clarifying spending and creating a simple overview of total annual expenses. This standardized and collaborative approach to data enables better efficiency and communication between domestic and international offices.

  • Store images: Mercy Beyond Borders regularly takes photos in the field to keep the domestic office up to date on progress and communicate stories to their donors. The team overseas is able to upload the pictures to Google Drive, which allows them to share or retrieve the images at any time.

  • Share Information: It’s imperative that MBB shares frequent updates with the Board of Directors, highlighting current developments, areas for growth, and new opportunities. To keep the Board of Directors apprised of progress, the team created a MBB Board website with Google Sites as a way to provide updates outside of meetings. The site functions as a central hub, where the Board can find all relevant information and resources at their discretion. The website is organized in subsections including internal updates from the Executive Director, background articles on country conditions and descriptions of new partnerships. To take it one step further, MBB also added a comment section for board members to engage in open communication.

“It [G Suite] helps to better connect, engage, and keep Board members up-to-date in between meetings, or  if they are unable to make a meeting (in which case they can view the Meeting Archives page),” said Adrienne Perez.


MyFace - Increasing productivity and improving internal workflow by remote access

Established in 1951, MyFace was founded to address the medical, surgical and psychological needs of those living with facial deformities. The organization offers access to care and treatments --- regardless of the severity of the anomaly, the length of treatment, or the family’s ability to afford care. In America alone, 1 in 650 children is born with an facial cleft. Every year, MyFace helps more than 1,000 patients seek treatment. Of this population, 85% are children, 70% live in poverty, and 95% require long-term care. The costs involved in this are high and verges on insurmountable for low income families. With this in mind, MyFace ensures that all children receive highest quality interdisciplinary and comprehensive reconstructive care by doctors who provide their services pro bono.

As a small nonprofit (their staff of eight including their therapy dog, Bentley), employees are required to perform a variety of different tasks. On any given day, team members might be responsible for website design, grant proposal writing, and marketing strategy. And oftentimes, what one employee starts today is  picked up by another employee tomorrow. Because it’s often all-hands-on-deck, collaboration is particularly key for MyFace.

Our mission of changing faces and transforming lives can be fulfilled with the help of technology from G4NP Carolyn Spector Executive Director MyFace

To address their challenge, MyFace began using Google Drive to centrally store, access, and share information from anywhere at anytime. Drive helped decrease the amount of time that MyFace spends on administrative tasks, like sending documents back and forth or working with out-of-date data or information. Drive’s tools like Docs and Sheets enable the team to collaborate both in and out of office.

MyFace also deals with an overwhelming amount of data and information. The team needs this data to not only be easy to store, retrieve, and share — it needs to be secure, since it contains confidential and personal patient information. G Suite offers that as well, ensuring that all information is kept private and secure. (Want to know more about G Suite security and how safe they really are? Read more about it here).

“Our mission of changing faces and transforming lives can be fulfilled with the help of technology from G4NP because it offers invaluable resources to nonprofits of any size at no cost,” stated Carolyn Spector, Executive Director of MyFace.

MyFace Staff photo
MyFace team. Photo credit: MyFace

Having global teams of different sizes with varying access to technology can make timely communication difficult, if not impossible. While nonprofits like Mercy Beyond Borders and myFace strive to accomplish unique missions, both organizations are passionate about changing the world. And about using the right technology to help. Utilizing tools like G Suite has been key for nonprofits like these in order to improve internal workflow and communications. For Mercy and my Face, making information shared, up-to-date, and secure has been crucial for navigating the Technology Age.

Interested in learning more about the tools available to your nonprofit? Check out our website to see how G4NP can help your nonprofit with real-time, up-to-date communication and data sharing.

//

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received free products as part of the Google for Nonprofits program, which offers free products to qualified nonprofits.

Unlocking G Suite for Nonprofits: Improve internal workflow and communication

Whether you have a team of five or 500 a seamless, collaborative workflow is critical in the digital age. Our goal is to make sure that your nonprofit is able to focus on changing the world by using technology to save time -- not waste it. In the digital age though, information sharing can often be complex; your team might not work in the same office, or even the same timezone. Some team members might be in an office with computer access, while others are in the field on mobile devices. Who from your team should be able to access confidential documents?

This brings us to a key question: How do you empower team members to work together towards a common goal, and use technology to enable it?

Great question. We’d like to introduce you to G Suite - (formerly  Google Apps for Work ). G Suite aims to help teams work together in real-time -- no matter where they are in the world.

Today, we’re spotlighting a few nonprofits to share how their teams  are using Google tools and apps to improve workflow and internal communication.

Mercy Beyond Borders - Internal Communication with Sheets & Sites

Mercy Beyond Borders (MBB) is a U.S. nonprofit that aims to forge opportunities for women and girls in extreme poverty to learn, connect, and lead. Utilizing a small office in the U.S. as home base, MBB targets rural areas in Haiti and South Sudan. In both of these areas, cultural norms and poverty prohibit full participation of women. In fact, these areas offer minimal education and opportunities for employment, which often  impedes the development of leadership skills or positions. Mercy Beyond Borders focuses its programs on providing trainings, scholarships, leadership camps, and business loans for women.

To achieve their mission, Mercy Beyond Borders faces the challenge of balancing US-based operations with field work in remote areas like South Sudan and Haiti. Their nonprofit partners range from large organizations to local schools to individuals. So how does Mercy Beyond Borders ensure that all staff, vendors, and partners stay connected and working together in sync?
MBB-trained nurse in South-Sudan village
MBB-trained nurse in South Sudan village. Photo credit: Mercy Beyond Borders

Mercy Beyond Border began using G Suite to streamline its workflow, connecting their team across the globe. Using G Suite, MBB’s team is able to access, share, and collaborate together in real-time. Take a glimpse into how they do it:

  • Track Finances: MBB manages their overseas program budget expenditures in Google Sheets. Using this tool, the domestic office tracks monthly vendor payments in Haiti. This enables the staff to wire more money as needed in order to ensure program success. Additionally, using Sheets enables the team to provide transparency in the organization, clarifying spending and creating a simple overview of total annual expenses. This standardized and collaborative approach to data enables better efficiency and communication between domestic and international offices.

  • Store images: Mercy Beyond Borders regularly takes photos in the field to keep the domestic office up to date on progress and communicate stories to their donors. The team overseas is able to upload the pictures to Google Drive, which allows them to share or retrieve the images at any time.

  • Share Information: It’s imperative that MBB shares frequent updates with the Board of Directors, highlighting current developments, areas for growth, and new opportunities. To keep the Board of Directors apprised of progress, the team created a MBB Board website with Google Sites as a way to provide updates outside of meetings. The site functions as a central hub, where the Board can find all relevant information and resources at their discretion. The website is organized in subsections including internal updates from the Executive Director, background articles on country conditions and descriptions of new partnerships. To take it one step further, MBB also added a comment section for board members to engage in open communication.

“It [G Suite] helps to better connect, engage, and keep Board members up-to-date in between meetings, or  if they are unable to make a meeting (in which case they can view the Meeting Archives page),” said Adrienne Perez.


MyFace - Increasing productivity and improving internal workflow by remote access

Established in 1951, MyFace was founded to address the medical, surgical and psychological needs of those living with facial deformities. The organization offers access to care and treatments --- regardless of the severity of the anomaly, the length of treatment, or the family’s ability to afford care. In America alone, 1 in 650 children is born with an facial cleft. Every year, MyFace helps more than 1,000 patients seek treatment. Of this population, 85% are children, 70% live in poverty, and 95% require long-term care. The costs involved in this are high and verges on insurmountable for low income families. With this in mind, MyFace ensures that all children receive highest quality interdisciplinary and comprehensive reconstructive care by doctors who provide their services pro bono.

As a small nonprofit (their staff of eight including their therapy dog, Bentley), employees are required to perform a variety of different tasks. On any given day, team members might be responsible for website design, grant proposal writing, and marketing strategy. And oftentimes, what one employee starts today is  picked up by another employee tomorrow. Because it’s often all-hands-on-deck, collaboration is particularly key for MyFace.

Our mission of changing faces and transforming lives can be fulfilled with the help of technology from G4NP Carolyn Spector Executive Director MyFace

To address their challenge, MyFace began using Google Drive to centrally store, access, and share information from anywhere at anytime. Drive helped decrease the amount of time that MyFace spends on administrative tasks, like sending documents back and forth or working with out-of-date data or information. Drive’s tools like Docs and Sheets enable the team to collaborate both in and out of office.

MyFace also deals with an overwhelming amount of data and information. The team needs this data to not only be easy to store, retrieve, and share — it needs to be secure, since it contains confidential and personal patient information. G Suite offers that as well, ensuring that all information is kept private and secure. (Want to know more about G Suite security and how safe they really are? Read more about it here).

“Our mission of changing faces and transforming lives can be fulfilled with the help of technology from G4NP because it offers invaluable resources to nonprofits of any size at no cost,” stated Carolyn Spector, Executive Director of MyFace.

MyFace Staff photo
MyFace team. Photo credit: MyFace

Having global teams of different sizes with varying access to technology can make timely communication difficult, if not impossible. While nonprofits like Mercy Beyond Borders and myFace strive to accomplish unique missions, both organizations are passionate about changing the world. And about using the right technology to help. Utilizing tools like G Suite has been key for nonprofits like these in order to improve internal workflow and communications. For Mercy and my Face, making information shared, up-to-date, and secure has been crucial for navigating the Technology Age.

Interested in learning more about the tools available to your nonprofit? Check out our website to see how G4NP can help your nonprofit with real-time, up-to-date communication and data sharing.

//

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received free products as part of the Google for Nonprofits program, which offers free products to qualified nonprofits.

2016 Year in Review

2016 was a year of many things - changes, challenges and opportunities. But above all else, 2016 was a year where you continued your work to change the world; to bring the world a little closer to finding common ground amongst peace, progress, and innovation.

As 2016 comes to a close, Google for Nonprofits took one final opportunity to reflect on a year past and look forward to the year ahead.  So without further ado, here are the top posts from 2016 from your friends at Google for Nonprofits.

Screen Shot 2016-12-22 at 3.54.11 PM.png

From LA to Tokyo: YouTube Spaces opens production studios to nonprofits free of charge

From LA to London, Tokyo to Mumbai, Berlin to São Paulo, YouTube Spaces empower nonprofits by providing them exclusive access to the best production resources around — all at no cost. All enrolled nonprofits with 1,000 or more subscribers are now eligible to apply for production access at YouTube Spaces.

Screen Shot 2016-12-22 at 3.54.53 PM.png

Unlocking your nonprofit's data insights: Linking Ad Grants and Google Analytics

So you’re using Ad Grants - our in-kind advertising solution for nonprofits which allows you to run text ads on Google Search - and you’re looking for more insights? Google Analytics is your go-to tool for providing insights into user behavior, which can be used to inform Google Ad Grants, as well as website optimization. By syncing data and using Ad Grants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page.

Benefits of Linking your Google Analytics and Adwords Accounts

Four ways to keep your nonprofit safe & secure online

“How do we keep our nonprofit (and the community we serve) safe and secure online?” In 2016, we partnered with Google’s User Advocacy Group to share four smart tips to keep your nonprofit, your users, and you safe online.

safety_security_g4np.width-600.png

What do you and your nonprofit want to learn in the new year? Leave a comment below, and we’ll work on learning together in 2017.

Lastly, we so appreciate all nonprofits’ unwavering dedication to changing the world. We wish all nonprofits and their communities a peaceful holiday season and a joyful new year.

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

2016 Year in Review

2016 was a year of many things - changes, challenges and opportunities. But above all else, 2016 was a year where you continued your work to change the world; to bring the world a little closer to finding common ground amongst peace, progress, and innovation.

As 2016 comes to a close, Google for Nonprofits took one final opportunity to reflect on a year past and look forward to the year ahead.  So without further ado, here are the top posts from 2016 from your friends at Google for Nonprofits.

Screen Shot 2016-12-22 at 3.54.11 PM.png

From LA to Tokyo: YouTube Spaces opens production studios to nonprofits free of charge

From LA to London, Tokyo to Mumbai, Berlin to São Paulo, YouTube Spaces empower nonprofits by providing them exclusive access to the best production resources around — all at no cost. All enrolled nonprofits with 1,000 or more subscribers are now eligible to apply for production access at YouTube Spaces.

Screen Shot 2016-12-22 at 3.54.53 PM.png

Unlocking your nonprofit's data insights: Linking Ad Grants and Google Analytics

So you’re using AdGrants - our in-kind advertising solution for nonprofits which allows you to run text ads on Google Search - and you’re looking for more insights? Google Analytics is your go-to tool for providing insights into user behavior, which can be used to inform Google AdGrants, as well as website optimization. By syncing data and using AdGrants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page.

Benefits of Linking your Google Analytics and Adwords Accounts

Four ways to keep your nonprofit safe & secure online

“How do we keep our nonprofit (and the community we serve) safe and secure online?” In 2016, we partnered with Google’s User Advocacy Group to share four smart tips to keep your nonprofit, your users, and you safe online.

safety_security_g4np.width-600.png

What do you and your nonprofit want to learn in the new year? Leave a comment below, and we’ll work on learning together in 2017.

Lastly, we so appreciate all nonprofits’ unwavering dedication to changing the world. We wish all nonprofits and their communities a peaceful holiday season and a joyful new year.

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

A Nonprofit’s Guide to Online Security: So You Want to Learn the Lingo?

This year marks the 25th anniversary of the World Wide Web becoming publicly available. For many of us, this is a reminder of just how much the Internet has transformed our daily lives. This rings true for nonprofits too: The Internet has revolutionized the way that nonprofits communicate, fundraise, and recruit volunteers. It has enabled nonprofits like yours to share their mission with a global audience. To raise awareness. And to change the world. 

But the power of the Internet also comes with great responsibility -- namely the need to keep information safe and secure. As a nonprofit, it can be difficult to keep up with online security, especially when terminology seems complicated. Yes, you might have heard of terms like “phishing” or “cookies,” but what do they mean?

Today, you can find the answers to your questions with our quick & easy to guide to online security terminology. In less than five minutes, you’ll be well on the way to helping keep your nonprofit safe on the Internet. 

Let’s get started! Here’s a quick guide to familiarize yourself with common lingo and learn how to distinguish terms that are friends vs foes in the online security realm
THE BAD GUYS: MALICIOUS ACTIONS/TERMS
Advanced Fee Fraud (419 scams): A technique which tricks users into sending or paying money to fraudsters on the promise of receiving greater rewards afterwards. It is most commonly associated with Nigeria, and 419 is the section of the Nigerian legal code that covers this fraud.

Botnet: A network of computers that are infected with malicious software without users’ knowledge, used to send viruses and spam to other computers.

Malware: Malicious software with the purpose of infecting devices and systems, gathering personal information, gaining access to systems or disrupting the operations of the device or systems. Essentially, any software that maliciously alters or compromises the system or device.

Phishing / Social Engineering Attack: An attempt by hackers who pose as trustworthy individuals or businesses in order to get your personal information such as usernames, passwords, and financial information.

Trojans: Malicious programs posing as or bundled with legitimate ones, which are designed to compromise your system. They are usually installed on computers from opening attachments in scam emails or by visiting infected websites. The term comes from the Trojan Horse in Greek mythology.



THE GOOD GUYS: ONLINE SAFETY TERMS

[Internet] Cookie: A piece of data from a visited website and stored in the user's web browser in order to remember information that the user has entered or engaged with such as items in a shopping basket on an e-commerce site.

Encryption: The process of encoding data, messages, or information, such that only authorized parties can read it.

Firewall: A security system used to block hackers, viruses, and other malicious threats to your computer. It does this by acting as a barrier, acting on predetermined rules, which allows trusted traffic but blocks untrusted or non-secure traffic. 

HTTPS (Hypertext Transfer Protocol): is the protocol for secure communications over a computer network used on the Internet. It essentially provides authentication of the website and the web servers associated with it. 

Transport Layer Security (TLS): TLS is a protocol that encrypts and delivers mail securely, both for inbound and outbound mail traffic. It helps prevent eavesdropping between mail servers – keeping your messages private while they're moving between email providers. 

Two Factor Authentication / Two Step Verification: A method of using an additional process to verify your identity online. It combines both ‘something you know’ (like a password) and ‘something you have’ (like your phone or security key) - similar to withdrawing money from an ATM/cash machine, where you need both your PIN and your bank card.

That’s a wrap for now! Pass on these tips to your nonprofit partners to stay safe and secure online, so you can focus on what matters most: changing the world. 

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To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.


Posted by Lexi Cotcamp, Google for Nonprofits & Elijah Lawal, User Safety Outreach Manager