Category Archives: Google for Nonprofits

News and updates from Google for Nonprofits

Google for Nonprofits: 2017 in review

Every year nonprofits worldwide work tirelessly to make a positive impact in their communities, and in a year where many people were looking to help, 2017 was no exception. We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts. Here are some successes from last year—we hope they give you some ideas for how you can improve your nonprofit’s productivity and have even more impact in 2018.

Unlocking G Suite for Nonprofits

G Suite allows teams to access data anywhere, update files in real time, and collaborate efficiently. Mercy Beyond Borders, a U.S.-based nonprofit with employees deployed in various countries, uses these tools to stay in sync with each other no matter where they are—from tracking finances on Google Sheets to sharing information with board members through Google Sites. And nonprofit MyFace takes advantage of Google’s security and privacy settings to store personal medical data for their patients. Read more about how these nonprofits used G Suite, and find out how to get started with G Suite, in this post.


Learn from “G4NP in Three,” a new YouTube Series

This year we launched our first-ever G4NP YouTube series, “G4NP in Three,” aiming to help nonprofits learn the basics about the Google for Nonprofits program and the process to get enrolled for each product. The videos also cover tips and tricks on how to make the most of the tools available, all in three minutes! Check out the videos and subscribe to stay updated on our latest content.

Introduction to G4NP tools: Tune into our G4NP in Three Series

Get inspired

By using tech in new ways, Action Against Hunger, Girl Scouts of Japan and Fundación Todo Mejora are able to focus their efforts on the work they do and care about most. Through our series “G4NP Around the Globe,” we highlighted how each of these nonprofits benefited with the help of Google tools. Action Against Hunger fundraised more than $20,000 from YouTube donations and used Google Ad Grants to increase site traffic—resulting in $66,000 worth of donations, which equates to feeding 1,466 children in need. Fundación Todo Mejora uses G Suite to easily share and store files, spread their message on their YouTube channel, and with the help of Ad Grants, they can reach suicidal teens who are searching for help. And Girl Scouts of Japan created a virtual tour using Google’s mapping tools, and used Google Forms to create quizzes that helps scouts earn badges.

Thanks to all nonprofits around the world for the work you do. We look forward to another year of working together to improve the lives of everyone around us!

Google for Nonprofits: 2017 in review

Every year nonprofits worldwide work tirelessly to make a positive impact in their communities, and in a year where many people were looking to help, 2017 was no exception. We’re looking back to celebrate the nonprofits around the globe using Google tools to help in their philanthropic efforts. Here are some successes from last year—we hope they give you some ideas for how you can improve your nonprofit’s productivity and have even more impact in 2018.

Unlocking G Suite for Nonprofits

G Suite allows teams to access data anywhere, update files in real time, and collaborate efficiently. Mercy Beyond Borders, a U.S.-based nonprofit with employees deployed in various countries, uses these tools to stay in sync with each other no matter where they are—from tracking finances on Google Sheets to sharing information with board members through Google Sites. And nonprofit MyFace takes advantage of Google’s security and privacy settings to store personal medical data for their patients. Read more about how these nonprofits used G Suite, and find out how to get started with G Suite, in this post.


Learn from “G4NP in Three,” a new YouTube Series

This year we launched our first-ever G4NP YouTube series, “G4NP in Three,” aiming to help nonprofits learn the basics about the Google for Nonprofits program and the process to get enrolled for each product. The videos also cover tips and tricks on how to make the most of the tools available, all in three minutes! Check out the videos and subscribe to stay updated on our latest content.

Introduction to G4NP tools: Tune into our G4NP in Three Series

Get inspired

By using tech in new ways, Action Against Hunger, Girl Scouts of Japan and Fundación Todo Mejora are able to focus their efforts on the work they do and care about most. Through our series “G4NP Around the Globe,” we highlighted how each of these nonprofits benefited with the help of Google tools. Action Against Hunger fundraised more than $20,000 from YouTube donations and used Google Ad Grants to increase site traffic—resulting in $66,000 worth of donations, which equates to feeding 1,466 children in need. Fundación Todo Mejora uses G Suite to easily share and store files, spread their message on their YouTube channel, and with the help of Ad Grants, they can reach suicidal teens who are searching for help. And Girl Scouts of Japan created a virtual tour using Google’s mapping tools, and used Google Forms to create quizzes that helps scouts earn badges.

Thanks to all nonprofits around the world for the work you do. We look forward to another year of working together to improve the lives of everyone around us!

A look at Team Drives in action at the California Academy of Sciences

Located in San Francisco’s Golden Gate Park, the California Academy of Sciences is an aquarium, planetarium, and natural history museum all wrapped into one. Attracting visitors from all over the world, the California Academy of Sciences aims to explore, explain, and sustain life on Earth. In addition to biodiversity research and conservation efforts, they offer a large variety of exhibits to educate visitors about wildlife, ecosystems, and the sustainability of our planet.

The California Academy of Sciences uses G Suite and other Google products to help employees collaborate, onboard new team members effectively, manage data for science-based animal care, and schedule upcoming physicals and treatments for live animals. Recently, they migrated all their digital data to Team Drives, a G Suite for Nonprofits tool that lets organizations store, search, and access shared content from anywhere. In Team Drives, files belong to the team instead of the individual, so users won’t need to search across siloed folders with varying permissions. Since implementing this change, the California Academy of Sciences has been able to reduce time spent searching for documents, limit duplication of efforts, and collaborate more closely with their team members and other organizations internationally. We spoke with Associate Director of the Steinhart Aquarium (and Google super user), Laurie Patel, who successfully migrated 15 years of digital data to Team Drives in just one evening, to learn more about how they're using the tool.

Penguins

Three endangered African Penguins on exhibit at the California Academy of Sciences. The penguin on the left is a juvenile hatched at the Academy as a part of the Association of Zoos and Aquariums’ (AZA) Species Survival Plan.

Better animal health management through unlimited storage

The initial reasoning behind the transition to Team Drives was unlimited storage. Because of the massive amounts of animal medical data that must be stored, the aquarium team needs space to upload all the PDFs, images, videos, and spreadsheets that they collect. All medical data gets logged, like each animal’s annual physicals, blood work, pictures, weight, and other diagnostics. With 38,000 live animals at the California Academy of Sciences, it’s easy to see how the virtual file cabinet of data in their systems could start to overflow. With Team Drives, Laurie’s team can upload all the images and data they collect so that it’s accessible in one place, all the time—without relying on an individual owner to have sole access. And with Team Drives’ permissions settings, they share and link these folders to the external Zoological Information Management System (ZIMS) database. That database connects with zoos and aquariums across the world so researchers can cross-reference each species’ baseline health reports. Being able to upload large files to this database has increased both the California Academy of Sciences’ and the ZIMS accumulated knowledge of medical data to ensure all animals are treated properly and receive the best possible care and enrichment.

Everything you need to know is right there in Team Drives. Laurie Patel
Associate Director of Steinhart Aquarium

Real-time updates to support strict protocols for animal safety

Caring for a diverse animal collection in varied habitats, like the four-story Osher Rainforest exhibit or the 212,000 gallon Philippine Coral Reef exhibit, requires California Academy of Sciences’ staff to adhere to strict protocols to ensure a consistently high standard of animal care. To ensure stable environments, all processes need to be executed in a specific way—and this critical information has to be readily accessible to staff and always up to date. From changing an animal’s diet to venomous animal handling protocols, employees routinely search and access these procedures and databases to make real-time decisions. For example, water is collected daily from separate tanks to check the water quality and test things like pH levels and magnesium concentration. Employees input this data into Google Sheets, and conditional formatting automatically attributes a color code based on each test result—an easy and instantaneous visual indication to inform what action is needed for the employees back at the tank.

We use data-driven responses for science based animal care. And utilizing Google’s collaboration tools for all this data is how we’re able to do this. Laurie Patel
Associate Director of the Steinhart Aquarium

Streamlined onboarding = more time for animals

By consolidating all training materials and important resources in one place, the Steinhart Aquarium team can onboard new members to the team quickly and efficiently. This helps the team prepare for legacy planning as well. When one teammate leaves, their successor can easily take ownership of all the files and resume where the former employee left off, ensuring that no work is lost in the transfer. And by linking to various Team Drives folders in their online hub powered by Google Sites, they’ve created a one-stop-shop to guide team members to the right information at the right time.

Sharks
The Reef Lagoon exhibit showcases the interrelationships of mangrove, lagoon and reef habitats found in the Philippines, an ecosystem researched by the biologists and scientists at the California Academy of Sciences.

Ultimately, Team Drives help California Academy of Sciences operate without fear of lost data or out-of-date sharing preferences. This extra time saved allows employees to spend more time caring for a charismatic group of live animals and engaging with the museum’s visitors, rather than their screens. Learn how Team Drives can help your organization and get started today.

A look at Team Drives in action at the California Academy of Sciences

Located in San Francisco’s Golden Gate Park, the California Academy of Sciences is an aquarium, planetarium, and natural history museum all wrapped into one. Attracting visitors from all over the world, the California Academy of Sciences aims to explore, explain, and sustain life on Earth. In addition to biodiversity research and conservation efforts, they offer a large variety of exhibits to educate visitors about wildlife, ecosystems, and the sustainability of our planet.

The California Academy of Sciences uses G Suite and other Google products to help employees collaborate, onboard new team members effectively, manage data for science-based animal care, and schedule upcoming physicals and treatments for live animals. Recently, they migrated all their digital data to Team Drives, a G Suite for Nonprofits tool that lets organizations store, search, and access shared content from anywhere. In Team Drives, files belong to the team instead of the individual, so users won’t need to search across siloed folders with varying permissions. Since implementing this change, the California Academy of Sciences has been able to reduce time spent searching for documents, limit duplication of efforts, and collaborate more closely with their team members and other organizations internationally. We spoke with Associate Director of the Steinhart Aquarium (and Google super user), Laurie Patel, who successfully migrated 15 years of digital data to Team Drives in just one evening, to learn more about how they're using the tool.

Three endangered African Penguins on exhibit at the California Academy of Sciences. The penguin on the left is a juvenile hatched at the Academy as a part of the Association of Zoo and Aquarium Species Survival Plan.
Three endangered African Penguins on exhibit at the California Academy of Sciences. The penguin on the left is a juvenile hatched at the Academy as a part of the Association of Zoos and Aquariums’ (AZA) Species Survival Plan.

Better animal health management through unlimited storage

The initial reasoning behind the transition to Team Drives was unlimited storage. Because of the massive amounts of animal medical data that must be stored, the aquarium team needs space to upload all the PDFs, images, videos, and spreadsheets that they collect. All medical data gets logged, like each animal’s annual physicals, blood work, pictures, weight, and other diagnostics. With 38,000 live animals at the California Academy of Sciences, it’s easy to see how the virtual file cabinet of data in their systems could start to overflow. With Team Drives, Laurie’s team can upload all the images and data they collect so that it’s accessible in one place, all the time—without relying on an individual owner to have sole access. And with Team Drives’ permissions settings, they share and link these folders to the external Zoological Information Management System (ZIMS) database. That database connects with zoos and aquariums across the world so researchers can cross-reference each species’ baseline health reports. Being able to upload large files to this database has increased both the California Academy of Sciences’ and the ZIMS accumulated knowledge of medical data to ensure all animals are treated properly and receive the best possible care and enrichment.

Everything you need to know is right there in Team Drives. Laurie Patel
Associate Director of Steinhart Aquarium

Real-time updates to support strict protocols for animal safety

Caring for a diverse animal collection in varied habitats, like the four-story Osher Rainforest exhibit or the 212,000 gallon Philippine Coral Reef exhibit, requires California Academy of Sciences’ staff to adhere to strict protocols to ensure a consistently high standard of animal care. To ensure stable environments, all processes need to be executed in a specific way—and this critical information has to be readily accessible to staff and always up to date. From changing an animal’s diet to venomous animal handling protocols, employees routinely search and access these procedures and databases to make real-time decisions. For example, water is collected daily from separate tanks to check the water quality and test things like pH levels and magnesium concentration. Employees input this data into Google Sheets, and conditional formatting automatically attributes a color code based on each test result—an easy and instantaneous visual indication to inform what action is needed for the employees back at the tank.

We use data-driven responses for science based animal care. And utilizing Google’s collaboration tools for all this data is how we’re able to do this. Laurie Patel
Associate Director of the Steinhart Aquarium

Streamlined onboarding = more time for animals

By consolidating all training materials and important resources in one place, the Steinhart Aquarium team can onboard new members to the team quickly and efficiently. This helps the team prepare for legacy planning as well. When one teammate leaves, their successor can easily take ownership of all the files and resume where the former employee left off, ensuring that no work is lost in the transfer. And by linking to various Team Drives folders in their online hub powered by Google Sites, they’ve created a one-stop-shop to guide team members to the right information at the right time.

Sharks
The Reef Lagoon exhibit showcases the interrelationships of mangrove, lagoon and reef habitats found in the Philippines, an ecosystem researched by the biologists and scientists at the California Academy of Sciences.

Ultimately, Team Drives help California Academy of Sciences operate without fear of lost data or out-of-date sharing preferences. This extra time saved allows employees to spend more time caring for a charismatic group of live animals and engaging with the museum’s visitors, rather than their screens. Learn how Team Drives can help your organization and get started today.

Defy Ventures: Using Chromebooks and G Suite to give people a second chance

Editor’s note: Today’s post comes from Charles Hoke, Chief Development Officer of Defy Ventures, a nonprofit that helps current and formerly incarcerated people in 25 U.S. correctional facilities launch new careers. Defy Ventures uses Chromebooks, G Suite and Pixel phones to help people with criminal histories learn about entrepreneurship and research business opportunities.

The prospects for work are bleak for incarcerated people, even when they're released from prison. Research from the American Civil Liberties Union shows that 65 percent of formerly incarcerated individuals are still unemployed one year after their release. But they have the talent to make their way in the outside world, legitimately—what we call “transforming the hustle.” At Defy Ventures, we help these Entrepreneurs-in-Training (EITs) make a new start for themselves by starting their own businesses. We work with them while they’re in prison, and continue to help after their release.

To help EITs develop their business skills, we connect them with technology so they can search online for business opportunities, watch training videos, and communicate with mentors. Chromebooks and G Suite have become key tools in helping EITs realize their dreams.

Most people leaving prison don’t have computers. We used to give donated and refurbished laptops to EITs, or invite them to our office to use our computers—but the laptops and software were often out of date. That’s when we turned to Chromebooks, which auto-updates and always has the latest software, product features and virus protection. Thanks to a collaboration with Google since December 2014, we’re now giving EITs Chromebooks, G Suite accounts and Pixel phones—all of which they get to keep after graduating from the program.

The speed and simplicity of Chromebooks, as well as their reasonable cost, made them perfect for us. Many EITs don’t have a lot of computer knowledge, but it doesn’t take them long to figure out how to use Chromebooks and G Suite. The fast learning curve saves time for our program staff, who would normally have to answer EITs’ hardware and software questions, since we don’t have an IT department. Equipped with Chromebooks, EITs can watch 250 hours of Defy Ventures video tutorials on entrepreneurship, employment readiness, and personal development. Chromebooks also connect EITs to other resources, like job boards, housing lists, and even where to find clothes to wear to interviews.

Defy2
Defy Ventures EIT Eugene Williams

Matching EITs to mentors is an important part of our service. We used to pair them using paper documents and spreadsheets. By placing mentor and EIT information into Google Forms, we streamlined the process so staff can make matches 50 percent faster than before. Our staff is also using G Suite tools like Gmail, Docs and Sheets to collaborate on work projects.

Google technology also helps us maximize our resources. Previously, with only a few borrowed or refurbished laptops, plus our office computers, we could only serve about 30 EITs at a time. Now that EITs have Chromebooks and G Suite, they can work independently, and we can serve as many as 250 EITs at once. The new device setup is quick and easy. We created a 30-minute training course called “Getting to Know your Google Chromebook,” which walks EITs through device setup and the basics of using G Suite. After EITs have completed the course, our program managers follow up with each one to answer any remaining questions they have.

We believe that with Chromebooks and G Suite, we’ll be able to replicate our program in more cities. And by offering EITs better technology, we believe we can improve retention rates and reduce their time to employment or to business launch. We’ve given away 200 Chromebooks to date, and we expect to give away about 1,500 more over the next two years.

While these are long-term impacts, EITs have told us how Chromebooks and G Suite are changing their lives right now. “With this new Chromebook and Pixel phone, I am now able to manage my company seamlessly and more efficiently,” says EIT Aaron Owens, who founded Florida marketing and branding company ArkBM.

Defy3
Defy Ventures EIT Aaron Owens

Formerly incarcerated people have paid their debt to society, but they can remain in invisible handcuffs because of a lack of opportunities. I love seeing the smiles on EITs’ faces and hearing the giddiness in their voices when they realize how much easier it is to pursue their personal goals with the use of technology. And I'm glad we've found the right fit with Chromebooks and G Suite.

Defy Ventures: Using Chromebooks and G Suite to give people a second chance

Editor’s note: Today’s post comes from Charles Hoke, Chief Development Officer of Defy Ventures, a nonprofit that helps current and formerly incarcerated people in 25 U.S. correctional facilities launch new careers. Defy Ventures uses Chromebooks, G Suite and Pixel phones to help people with criminal histories learn about entrepreneurship and research business opportunities.

The prospects for work are bleak for incarcerated people, even when they're released from prison. Research from the American Civil Liberties Union shows that 65 percent of formerly incarcerated individuals are still unemployed one year after their release. But they have the talent to make their way in the outside world, legitimately—what we call “transforming the hustle.” At Defy Ventures, we help these Entrepreneurs-in-Training (EITs) make a new start for themselves by starting their own businesses. We work with them while they’re in prison, and continue to help after their release.

To help EITs develop their business skills, we connect them with technology so they can search online for business opportunities, watch training videos, and communicate with mentors. Chromebooks and G Suite have become key tools in helping EITs realize their dreams.

Most people leaving prison don’t have computers. We used to give donated and refurbished laptops to EITs, or invite them to our office to use our computers—but the laptops and software were often out of date. That’s when we turned to Chromebooks, which auto-updates and always has the latest software, product features and virus protection. Thanks to a collaboration with Google since December 2014, we’re now giving EITs Chromebooks, G Suite accounts and Pixel phones—all of which they get to keep after graduating from the program.

The speed and simplicity of Chromebooks, as well as their reasonable cost, made them perfect for us. Many EITs don’t have a lot of computer knowledge, but it doesn’t take them long to figure out how to use Chromebooks and G Suite. The fast learning curve saves time for our program staff, who would normally have to answer EITs’ hardware and software questions, since we don’t have an IT department. Equipped with Chromebooks, EITs can watch 250 hours of Defy Ventures video tutorials on entrepreneurship, employment readiness, and personal development. Chromebooks also connect EITs to other resources, like job boards, housing lists, and even where to find clothes to wear to interviews.

Defy2
Defy Ventures EIT Eugene Williams

Matching EITs to mentors is an important part of our service. We used to pair them using paper documents and spreadsheets. By placing mentor and EIT information into Google Forms, we streamlined the process so staff can make matches 50 percent faster than before. Our staff is also using G Suite tools like Gmail, Docs and Sheets to collaborate on work projects.

Google technology also helps us maximize our resources. Previously, with only a few borrowed or refurbished laptops, plus our office computers, we could only serve about 30 EITs at a time. Now that EITs have Chromebooks and G Suite, they can work independently, and we can serve as many as 250 EITs at once. The new device setup is quick and easy. We created a 30-minute training course called “Getting to Know your Google Chromebook,” which walks EITs through device setup and the basics of using G Suite. After EITs have completed the course, our program managers follow up with each one to answer any remaining questions they have.

We believe that with Chromebooks and G Suite, we’ll be able to replicate our program in more cities. And by offering EITs better technology, we believe we can improve retention rates and reduce their time to employment or to business launch. We’ve given away 200 Chromebooks to date, and we expect to give away about 1,500 more over the next two years.

While these are long-term impacts, EITs have told us how Chromebooks and G Suite are changing their lives right now. “With this new Chromebook and Pixel phone, I am now able to manage my company seamlessly and more efficiently,” says EIT Aaron Owens, who founded Florida marketing and branding company ArkBM.

Defy3
Defy Ventures EIT Aaron Owens

Formerly incarcerated people have paid their debt to society, but they can remain in invisible handcuffs because of a lack of opportunities. I love seeing the smiles on EITs’ faces and hearing the giddiness in their voices when they realize how much easier it is to pursue their personal goals with the use of technology. And I'm glad we've found the right fit with Chromebooks and G Suite.

Around the Globe – Improved Operations for Girl Scouts of Japan

For this segment of G4NP Around the Globe, we’re highlighting Girl Scouts of Japan: a nonprofit that supports more than 30,000 young women across the country with its vibrant community and empowering programs. With such a large network of members, the nonprofit needed technology to effectively keep members updated on events, ensure personal information stays secure, and manage their Local Council’s communications. The suite of tools provided by Google for Nonprofits has allowed Girl Scouts of Japan to improve their productivity and increase their member base, giving them more time to focus on supporting young women.  

Operations - G Suite

GSuite has helped Girl Scouts of Japan operate more efficiently and provide a positive experience for their members. More than 7,000 attendees signed up through Google Forms for e-learning programs about safety procedures before they headed off on a scouting adventure. Google Sheets helped the chapter to quickly access and organize this data. And by migrating to Gmail, the nonprofit feels secure with their custom Google privacy settings and the tool’s ability to weed out spam and malware.

Girl Scouts of Japan has also used technology to revolutionize a central component of the Girl Scout organization: badges. Typically, Girl Scouts can earn woven badges for their sashes by completing tasks or trainings. With the help of Google tools, Girl Scouts of Japan has created an interesting twist to this tradition: using Forms to create quizzes on their Google Site provided easy access to all members in Japan. This created an opportunity for more girls to earn badges. 

Furthermore, the nonprofit creates engaging content with Google Sites and shares their manuals and materials on Google Drive so each Local Council can always access the most updated trainings. With G Suite scaled to the entire organization, the nonprofit seamlessly keeps all communications and information safely stored in one place—allowing them to spend less time handling administrative tasks, and more freedom to plan engaging events.

Girl Scouts Japan - Virtual Tour of WAGGGS World Centers

Girl Scouts Japan - Virtual Tour of WAGGGS World Centers

Visibility - Google AdGrants, YouTube, Google Maps

Girl Scouts of Japan recognized an opportunity to connect with their young target audience by building a strong online presence. Ad Grants helps them reach new members with over 3,000 monthly visitors to their site—a 500% increase in just two months. To further enhance their online engagement, the nonprofit created a YouTube channel to showcase their thriving community and impactful programs with original content. Their videos showcase the strength of their community and the empowering programs they provide. And with Google Maps, members can easily find events happening nearby, resulting in over 18,000 views about event information.

Lastly, to spread awareness and encourage women to get involved, Girl Scouts of Japan uses Google Earth to provide a global view of their expansive network. Using instructions from Earth Outreach tutorials, they created this Virtual Tour to share with members to encourage a global perspective and community of Girl Scouts.

From G Suite to YouTube, Girl Scouts of Japan has successfully harnessed the power of technology to cultivate a strong community of women who support each other and grow together. Read the full story by visiting our Community Stories page on our Google for Nonprofits site.

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To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.

Around the Globe – Improved Operations for Girl Scouts of Japan

For this segment of G4NP Around the Globe, we’re highlighting Girl Scouts of Japan: a nonprofit that supports more than 30,000 young women across the country with its vibrant community and empowering programs. With such a large network of members, the nonprofit needed technology to effectively keep members updated on events, ensure personal information stays secure, and manage their Local Council’s communications. The suite of tools provided by Google for Nonprofits has allowed Girl Scouts of Japan to improve their productivity and increase their member base, giving them more time to focus on supporting young women.  

Operations - G Suite

GSuite has helped Girl Scouts of Japan operate more efficiently and provide a positive experience for their members. More than 7,000 attendees signed up through Google Forms for e-learning programs about safety procedures before they headed off on a scouting adventure. Google Sheets helped the chapter to quickly access and organize this data. And by migrating to Gmail, the nonprofit feels secure with their custom Google privacy settings and the tool’s ability to weed out spam and malware.

Girl Scouts of Japan has also used technology to revolutionize a central component of the Girl Scout organization: badges. Typically, Girl Scouts can earn woven badges for their sashes by completing tasks or trainings. With the help of Google tools, Girl Scouts of Japan has created an interesting twist to this tradition: using Forms to create quizzes on their Google Site provided easy access to all members in Japan. This created an opportunity for more girls to earn badges. 

Furthermore, the nonprofit creates engaging content with Google Sites and shares their manuals and materials on Google Drive so each Local Council can always access the most updated trainings. With G Suite scaled to the entire organization, the nonprofit seamlessly keeps all communications and information safely stored in one place—allowing them to spend less time handling administrative tasks, and more freedom to plan engaging events.

Girl Scouts Japan - Virtual Tour of WAGGGS World Centers

Girl Scouts Japan - Virtual Tour of WAGGGS World Centers

Visibility - Google AdGrants, YouTube, Google Maps

Girl Scouts of Japan recognized an opportunity to connect with their young target audience by building a strong online presence. Ad Grants helps them reach new members with over 3,000 monthly visitors to their site—a 500% increase in just two months. To further enhance their online engagement, the nonprofit created a YouTube channel to showcase their thriving community and impactful programs with original content. Their videos showcase the strength of their community and the empowering programs they provide. And with Google Maps, members can easily find events happening nearby, resulting in over 18,000 views about event information.

Lastly, to spread awareness and encourage women to get involved, Girl Scouts of Japan uses Google Earth to provide a global view of their expansive network. Using instructions from Earth Outreach tutorials, they created this Virtual Tour to share with members to encourage a global perspective and community of Girl Scouts.

From G Suite to YouTube, Girl Scouts of Japan has successfully harnessed the power of technology to cultivate a strong community of women who support each other and grow together. Read the full story by visiting our Community Stories page on our Google for Nonprofits site.

//

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.

Around the Globe – Fundación Todo Mejora supports LGBT youth

Todo Mejora means “it gets better”—and it’s this message that the Chile-based nonprofit has worked tirelessly to advocate for. In the wake of continual LGBT discrimination around the world, Fundación Todo Mejora strives to support the LGBT adolescents who face discrimination, including those considering committing suicide. Chile has one of the highest levels of suicide and school violence in Latin America. It’s projected that if nothing is done, in four years, one adolescent in Chile will end his or her life  nearly each day—an astounding metric that Fundación Todo Mejora hopes to change.1,2

Continuing  with our series about impactful organizations using Google for Nonprofits tools, this week we’re highlighting how Fundación Todo Mejora uses technology to spread its message and creates a safe space for these teenagers to find refuge in times of need.

Showing up when searching for help—Google Ad Grants

By implementing a strategic campaign using Google Ad Grants, the nonprofit targeted Google searches common to suicidal thoughts such as “I want to commit suicide”, “Who should I call if I want to kill myself?”, or “Help me, I want to die”. When a local person searches this on Google, Fundación Todo Mejora’s ads show up to intervene with supportive messages, and provide links to resources to find help. One 19-year-old girl who found support from these ads said, "Amidst my depression, I Googled how to commit suicide. Your foundation, ’Todo Mejora,’ popped up in my search results. It made me smile and reminded me the reason to go on.”

These ads have allowed Fundación Todo Mejora to save lives and navigate people to their website where they can find resources and support. As a result, website traffic increased by 20% in one year alone, which means the organization found a way to reach more people in need. This increase also prompted Fundación Todo Mejora to expand their suicide hotline support to 30 hours/week up from 7 hours/week.

Spreading the word—YouTube

To further increase visibility, Fundación Todo Mejora created a YouTube channel where adolescents share their personal stories, which have helped create a community of support, coupled with the call-to-action overlays inspiring others to follow suit, take initiative, and send donations. In their most popular video, with over 62,000 views, Demi Lovato speaks out against homophobic and transgender bullying and encourages victims to reach out for help.

TODO MEJORA - Demi Lovato, cantante

Storage & syncing—G Suite

Fundación Todo Mejora now uses G Suite exclusively for all its day-to-day operations, relying on Gmail, Google Drive, and Google Calendar to work productively. The unlimited user accounts and 30GB of storage per user has saved them time and money that once went towards paying for other storage products. Now, they can save important data in a shared and collaborative space which has helped them streamline their processes, preserve historical documents, and improve communication.

With more time, funding, and organizational processes, Fundación Todo Mejora can focus on expanding their support for youth in need and the LGBT community. Read more about their story on our Community Stories page on our Google for Nonprofits site.

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.

1 OECD (2016). Low Performing Students: Why They Fall Behind and How To Help Them Succeed. PISA. OECD Publishing. Paris

2.Ministerio de Salud de Chile (2013). Situación Actual del Suicidio Adolescente en Chile, con perspectiva de Género [Current Situation of Adolescent Suicide in Chile, with a gender perspective]. Programa Nacional de Salud Integral de Adolescentes y Jóvenes. Chile.

Around the Globe – Fundación Todo Mejora supports LGBT youth

Todo Mejora means “it gets better”—and it’s this message that the Chile-based nonprofit has worked tirelessly to advocate for. In the wake of continual LGBT discrimination around the world, Fundación Todo Mejora strives to support the LGBT adolescents who face discrimination, including those considering committing suicide. Chile has one of the highest levels of suicide and school violence in Latin America. It’s projected that if nothing is done, in four years, one adolescent in Chile will end his or her life  nearly each day—an astounding metric that Fundación Todo Mejora hopes to change.1,2

Continuing  with our series about impactful organizations using Google for Nonprofits tools, this week we’re highlighting how Fundación Todo Mejora uses technology to spread its message and creates a safe space for these teenagers to find refuge in times of need.

Showing up when searching for help—Google Ad Grants

By implementing a strategic campaign using Google Ad Grants, the nonprofit targeted Google searches common to suicidal thoughts such as “I want to commit suicide”, “Who should I call if I want to kill myself?”, or “Help me, I want to die”. When a local person searches this on Google, Fundación Todo Mejora’s ads show up to intervene with supportive messages, and provide links to resources to find help. One 19-year-old girl who found support from these ads said, "Amidst my depression, I Googled how to commit suicide. Your foundation, ’Todo Mejora,’ popped up in my search results. It made me smile and reminded me the reason to go on.”

These ads have allowed Fundación Todo Mejora to save lives and navigate people to their website where they can find resources and support. As a result, website traffic increased by 20% in one year alone, which means the organization found a way to reach more people in need. This increase also prompted Fundación Todo Mejora to expand their suicide hotline support to 30 hours/week up from 7 hours/week.

Spreading the word—YouTube

To further increase visibility, Fundación Todo Mejora created a YouTube channel where adolescents share their personal stories, which have helped create a community of support, coupled with the call-to-action overlays inspiring others to follow suit, take initiative, and send donations. In their most popular video, with over 62,000 views, Demi Lovato speaks out against homophobic and transgender bullying and encourages victims to reach out for help.

TODO MEJORA - Demi Lovato, cantante

Storage & syncing—G Suite

Fundación Todo Mejora now uses G Suite exclusively for all its day-to-day operations, relying on Gmail, Google Drive, and Google Calendar to work productively. The unlimited user accounts and 30GB of storage per user has saved them time and money that once went towards paying for other storage products. Now, they can save important data in a shared and collaborative space which has helped them streamline their processes, preserve historical documents, and improve communication.

With more time, funding, and organizational processes, Fundación Todo Mejora can focus on expanding their support for youth in need and the LGBT community. Read more about their story on our Community Stories page on our Google for Nonprofits site.

To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.

1 OECD (2016). Low Performing Students: Why They Fall Behind and How To Help Them Succeed. PISA. OECD Publishing. Paris

2.Ministerio de Salud de Chile (2013). Situación Actual del Suicidio Adolescente en Chile, con perspectiva de Género [Current Situation of Adolescent Suicide in Chile, with a gender perspective]. Programa Nacional de Salud Integral de Adolescentes y Jóvenes. Chile.