Last week, we announced the closed beta of Open Bidding -- a new way for you to grow revenue by maximizing the value you get from your various ad partners. Today, we're sharing more details on how Open Bidding works and why developers and our industry partners are excited about it.
Earn more with real-time pricing
Open Bidding allows your ad sources to bid on each impression in real time. Unlike traditional mediation that uses historical data to prioritize networks and call them one at a time, Open Bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction. For any given impression, the winner is always the highest paying advertiser because all networks get the same priority (including Google).
It’s simple–you win when more advertisers compete for the attention of your user at the same time.
Maximize demand from Google’s real-time advertisersOpen Bidding is powered by the same technology used by the world’s leading publishers on Google’s DoubleClick platform. For more than ten years, DoubleClick has been connecting these publishers with thousands of advertisers looking to buy inventory in real-time across a variety of ad formats. Open Bidding brings the full benefits of this technology to AdMob to help you grow your revenue by letting all your networks and the real-time advertisers across Google’s demand sources compete in a unified auction.
Simplify operations and save precious development resources
- Real-time CPMs: Forget about manually updating CPMs. Open Bidding pulls in real-time CPM data directly from demand partners so you can save time, make more money, and eliminate costly mistakes.
- Simplified billing & payments: Unlike other solutions, we show you how various partners are doing in one centralized dashboard and we consolidate payouts from multiple partners so you have fewer things to worry about.
- Fewer SDKs: You now have the option to access demand from participating partners without adding new SDKs to your app -- all you need is the Google Mobile Ads (GMA) SDK.
“One of the biggest challenges in monetization is managing the daily fluctuation of CPMs, when working with different networks. We’re excited to participate in Open Bidding because it allows us to hit the highest CPM per request, thus optimizing revenue and leaving no money on the table.”
—Roy Tzayag, Head of Monetization, Ilyon Dynamics
Want to test Open Bidding? Contact your AdMob Account Manager to sign up for this closed beta.