Category Archives: AdMob Blog

News, tips, and information on the AdMob developer platform

Taking the guesswork out of app monetization with Firebase Predictions

Earlier this year, at the Game Developers Conference, we shared how we’re innovating across our platforms to help our partners grow their audience and earn more from their apps. One emerging trend in game monetization is the use of both in-app purchases (IAPs) and ads. Last year alone, the number of gaming apps in the Google Play store employing this “hybrid monetization” strategy grew by more than 50 percent.
Building a successful hybrid monetization model isn’t easy -- developers don’t want to cannibalize the sales of digital goods by showing ads to players who are on the brink of paying. To help developers make smarter decisions, like which players to show ads to, the team launched Firebase Predictions (beta) last year. Today, we’re sharing how you can use Predictions to take the guesswork out of app monetization.


Predicting in-app behavior with Google’s machine learning expertise
Predictions uses deep-learning models powered by TensorFlow to predict app user behavior such as the likelihood of a user buying a good in a game or the chances of a user becoming inactive. Making the most of game event data from the Google Analytics for Firebase SDK, it dynamically groups users into different segments based on their predicted behavior.

These predictive segments are updated daily based on actual and ongoing user behavior. Armed with this information, you can take a variety of actions such as personalizing the UI of your app for users who are predicted to spend money in-app using Firebase Remote Config or sending users an offer via Cloud Messaging.
Helping developers show ads to the right audiences 
Developers like Rockbite have successfully used Predictions to build smarter monetization strategies. For their game Deep Town, the Rockbite team incorporated rewarded ads to complement revenue from the sale of digital goods. To optimize their monetization strategy and ensure they weren’t showing ads to paying customers, the team first experimented with segmenting players and serving ads by demographics. However, the results from these experiments were inconclusive. So, they turned to Predictions.

Predictions used machine learning to segment the game’s users based on their likelihood to spend. Rockbite started showing ads only to those players who were predicted to not spend. The net result: a 24 percent increase in revenue from the predicted nonspender group! 


Optimizing app strategies with Predictions 
Predictions can help developers optimize their app strategy in many other ways. Halfbrick, for example, used experiments in Predictions to test different strategies for re-engaging customers and minimizing churn. Developers can set up a variety of experiments with Predictions, to maximize their revenue and user engagement. Some examples include:
  1. Experiments with ad frequency Tuning ad frequency (more or less) for players who are predicted to churn or tuning ads so that they’re only shown to users not predicted to spend
  2. Experiments with ad content Showing rewarded house ads for other games in your portfolio to players who are predicted to churn or promoting unique IAP offers to players who are expected to spend 
  3. Experiments with different rewards Predictions can be combined with other analytics attributes, user properties or audience insights to fine tune your strategy so you may, for example, reward only users predicted not to spend in specific geos or regions, or who play your game in specific ways. 
Get started with Predictions 
Predictions has only been in beta for a little while, but we’re encouraged by the results our partners are already seeing with it. If you’re already using Google Analytics for Firebase, you can enable Predictions with a single click in the Firebase Console. Refer to our implementation guides to try some of these strategies for yourself. 

Reach out to us if you have any questions, feedback, or suggestions. We look forward to hearing from you! 





1. Google Play data, Global, Jan. 2017 vs. Jan. 2018. Developer-declared ads & IAP flags utilized from Google Play Store.

Source: Inside AdMob


Google I/O: Grow and Earn with AdWords and AdMob

I/O is an inspiring moment. Every year, we’re excited to connect with the developer community and hear all of the amazing things you’re building, especially mobile apps.


These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.


This means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively.


In order to build a successful app business, you need tools that help you grow and earn more. That’s where Google can help. This afternoon, you’ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream here.

Grow your user base

Developers have driven more than 10 billion app installs with AdWords. Today we’re announcing several new innovations to help you find valuable users for your app.

Surface more relevant content in your app promotion ads

70% of users decide whether to install an app based on how much they’ll use it. To provide users more helpful information, we’ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions in its ads. This beta will be available in the coming months.
Surfacing relevant in-app content in ads

Get more people playing your game
Another way we’re helping developers find new users is by making app discovery easier. For gaming developers, we launched Instant Games in March to enable new players to try your game without having to download it first. Recently, we’ve started early testing to make Instant Games compatible with AdWords. Users can then try out games directly from ads across all the channels that Universal App campaigns reach.


Google Play Instant compatible with AdWords


See a more complete view of your advertising results
To give you a more complete picture of how your ads are working, we’re planning on making view through conversion (VTC) reporting available to AdWords app advertisers later this month. With VTC reporting, you can understand which viewable ad impressions were associated with conversions. For example, you can use these reports to better understand how well your video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability.

Earn more from your app

Save time and show value with standardized ad measurement
When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’ve integrated IAB Tech Lab’s Open Measurement SDK into our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs. This solution will save developers time and reflect the true value of their app inventory. Starting today, developers on DoubleClick can request to join this beta.

Optimize your rewarded ads in AdMob
We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.

To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting will be available in AdMob as an open beta coming soon.

Rewarded reporting in AdMob


Developers are building apps that connect, entertain and help millions of users. We’re looking forward to helping you grow and earn so you continue sharing the magic of your apps to the rest of the world!





1. Google Play Data, Global, April 2018. 
2. Google Ads Data, iOS/Android, Global, March 2018 
3. Ipsos & Google, April 2018 
4. Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018

Source: Inside AdMob


Introducing Open Bidding, a new way to monetize

At AdMob, we’re dedicated to building simple and powerful tools that help developers earn more from their apps. It’s why we’ve steadily increased our investment in monetization solutions such as mediation groups and ad network optimization. But we aren’t stopping there.

Last week, we announced the closed beta of Open Bidding -- a new way for you to grow revenue by maximizing the value you get from your various ad partners. Today, we're sharing more details on how Open Bidding works and why developers and our industry partners are excited about it.


Earn more with real-time pricing

Say you’re selling a house. Would you sell it to the first person in line based on their estimated offer or would you collect all offers at the same time and sell to the highest bidder? You should be doing the same with ads in your app.

Open Bidding allows your ad sources to bid on each impression in real time. Unlike traditional mediation that uses historical data to prioritize networks and call them one at a time, Open Bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction. For any given impression, the winner is always the highest paying advertiser because all networks get the same priority (including Google).

It’s simple–you win when more advertisers compete for the attention of your user at the same time.



Maximize demand from Google’s real-time advertisers

Open Bidding is powered by the same technology used by the world’s leading publishers on Google’s DoubleClick platform. For more than ten years, DoubleClick has been connecting these publishers with thousands of advertisers looking to buy inventory in real-time across a variety of ad formats. Open Bidding brings the full benefits of this technology to AdMob to help you grow your revenue by letting all your networks and the real-time advertisers across Google’s demand sources compete in a unified auction.

Simplify operations and save precious development resources

Not only can you earn more with Open Bidding, but you can also eliminate tedious tasks such as updating CPMs, integrating multiple SDKs, and managing billing cycles. Here’s how Open Bidding works to keep your business running smoothly:

  • Real-time CPMs: Forget about manually updating CPMs. Open Bidding pulls in real-time CPM data directly from demand partners so you can save time, make more money, and eliminate costly mistakes. 
  • Simplified billing & payments: Unlike other solutions, we show you how various partners are doing in one centralized dashboard and we consolidate payouts from multiple partners so you have fewer things to worry about. 
  • Fewer SDKs: You now have the option to access demand from participating partners without adding new SDKs to your app -- all you need is the Google Mobile Ads (GMA) SDK.
Developers in the closed beta are already seeing benefits:
“One of the biggest challenges in monetization is managing the daily fluctuation of CPMs, when working with different networks. We’re excited to participate in Open Bidding because it allows us to hit the highest CPM per request, thus optimizing revenue and leaving no money on the table.”  
—Roy Tzayag, Head of Monetization, Ilyon Dynamics
Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. As the mobile ads industry embraces real-time auctions to get greater access to your valuable inventory, we’re looking forward to integrating even more networks, including AdColony, over the next few months.
Want to test Open Bidding? Contact your AdMob Account Manager to sign up for this closed beta.


Posted by Vishal Kumar, Senior Product Manager

Source: Inside AdMob


Become the GOAT of mobile gaming with new innovations from AdWords & AdMob

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers like you can become gaming legends who run successful businesses too. To help you get there, we’re sharing several new innovations designed to grow your fan base and earn you more revenue from your apps.

Win people’s attention with new video ads on Google Play

In a sea of mobile apps, it’s critical to reach the right players at the right time and place. Universal App Campaigns (UAC) use Google’s machine learning technology to find loyal fans across Google.com, Google Play, YouTube, and over 3 million sites and apps in the Google Display Network. To date, Google has delivered over 10 billion app installs for developers through ads.1 And we’re just getting started.

Over the next few months, we’ll roll out a beta for video ads — a new way to reach players on Google Play with sight, sound and motion. These placements will help you showcase your game as they tap, swipe and scroll to find their next favorite app.
                                                                       New video ads in Google Play

Find your next player with similar audiences

With a world of games available on mobile, it can be hard to know who may fall in love with your game. Google helps by analyzing millions of signal combinations in real-time to help you reach the players you care about—like the ones who are likely to beat level 1 or who are likely to make an in-app purchase. In fact, that’s how we’re already helping drive 7 billion in-app events every quarter for our partners.2

But there’s more we can do. Today, we're introducing similar audiences for UAC, to help you find people who share similar interests with your best customers, right when they’re interested in games and apps like yours.

Imagine you’re a developer with a popular mobile game and you’re launching a new title. With similar audiences, you can share your business data with Google to find more players like those playing your current game.  By connecting you with more qualified customers, similar audiences can help unlock new opportunities to grow your business. Similar audiences will be available in beta to select advertisers starting in May.


Make ad experiences more valuable with AdMob 

Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine. Last year alone, we saw in-app video ad impressions grow 1.8x across our networks.3

But people will abandon even the best apps if the ad experience doesn’t fit the flow of the game or an ad doesn’t respect the player’s preferences. Rewarded ads create value for players by offering them incentives, like an extra life or a special power-up in the game when they need it most. And because players can choose when to watch, these ads don’t disrupt gameplay. That's why more than 45% of AdMob’s top 1000 gaming partners (by revenue) use rewarded ads to monetize their apps.4

Last year, we made it easy for you to deliver rewarded video ads lasting 6 to 60 seconds in portrait and landscape modes.

Today, we’re sharing two new rewarded ad experiences that will become available to AdMob developers over the next few months: playable ads and multiple-option video ads. With these new formats, you can monetize your games while ensuring your players can interact with ads in a way that doesn’t interrupt their game play.
Rewarded ads with multiple-option videos
description here
          Rewarded ads with playables
Earn more from your ad partners with Open Bidding on AdMob 

We know mediation is an important strategy to grow revenue from different ad networks. But you’ve also told us mediation can be difficult to manage. It’s time consuming to reconcile reports and chase payments from different partners. Implementing multiple ads SDKs increases development time and slows down your app. And, more than anything, mediation is based on historical CPMs, so it’s possible you’re leaving money on the table.

Our new beta, Open Bidding, takes monetization to the next level. Now, networks can bid to serve ads in your app simultaneously in a single unified auction. The result: increased competition that could lead to higher revenue. Also, there are fewer SDKs to implement, payments are simplified, and you’ll get meaningful insights from integrated reports in a single performance dashboard.

Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. We’re looking forward to adding even more networks over the next few months, including AdColony and Vungle. That way you can earn more from your apps and get time back to make them even better.

To learn more about these innovations, please join us at the Game Developers Conference next week. My team and I look forward to sharing more details on the work we’re doing to make it easier for you to become the GOAT of mobile gaming.




1. Google Ads Data, iOS/Android, Global, March 2018.
2. Google Ads Data, iOS/Android, Global, March 2018.
3. Google Ads Data, iOS/Android, Global, Jan 2016 - Dec 2017.
4. Google Ads Data, iOS/Android, Global, Jan. 2018.

Source: Inside AdMob


Grow your app business with Google’s new education program for Universal App campaigns

Cross-posted from the Inside AdWords blog.
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network.

UAC is a shift in the way you market your mobile apps, so we designed the program’s first course to help you learn how to get the best results from UAC. Here are a few reasons we encourage you take the course:
  • Learn from industry experts. The course was created by marketers who’ve been in your shoes and vetted by the team who built the Universal App campaign.
  • Learn on your schedule. Watch snackable videos at your own pace. The course is made up of short 3-minute videos to help you master the content faster.



  • Practice what you learn. Complete interactive activities based on real life scenarios like using UAC to help launch a new app or release an update for your app.

 


So, take the course today and let us know what you think. You can also read more about UAC best practices here and here.

Hope to see you in class!

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google

Source: Inside AdMob


Use ad content filtering to help improve your users’ ad experience

Optimizing the ad experience on your app for a varied audience can be difficult. Showing users ads that are a better fit can improve their overall ad experience and help maximize your app’s revenue.

AdMob has launched a new feature that allows you to specify the content rating for Google ads served in your app. With the new max_ad_content_rating signal, you can now choose the content rating of Google demand that you want to deliver on a per-request basis.

Four content rating choices offer you the granularity you need to provide users at each level with a better user experience.

The four new content rating choices are:

  • G: Content suitable for general audiences 
  • PG: Content suitable for most audiences with parental guidance 
  • T: Content suitable for teen and older audiences 
  • MA: Content suitable only for mature audiences 


You can start sending the new max_ad_content_rating signal in the AdMob SDK by following these Android and iOS guides.

 To learn more about the new signal and the content rating choices, visit the AdMob help center or contact your Google account team.

Source: Inside AdMob


Get your ads ready for iPhone X

Every interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences.

With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.

Example of ad appearing outside of “safe area” on iPhone X
That’s why we’ve put together a guide to help you adapt your ad strategy for iPhone X. This includes guidance for how you can shift placement of banner or native ads to designated “safe areas” for this new device.

We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.

Please review these policy updates and our suggested implementation guide to ensure you’re compliant by November 20th.

If you have any questions, visit the AdMob Help Center or contact your Google account team.

Posted by Pablo Alvarez, Product Manager, AdMob

Source: Inside AdMob


Introducing the redesigned AdMob with new tools that make it even easier to earn

It has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big product announcements but I can’t help being most excited about one in particular — the newly redesigned AdMob!

Many of you rely on in-app ads for revenue — in fact, over 1 million apps now use AdMob to earn across iOS and Android. And to date, we’ve paid out over $3.5 billion dollars to developers like you. But we knew we could be doing even more to help you be successful. So we rebuilt the AdMob platform from the ground up to help you build a profitable business faster and to stay profitable as you scale.

Simple to use with a brand new user interface

Your time is valuable and we want you to spend it growing your business, not navigating our screens. With the new AdMob, everything from navigation to dashboards has been organized around your apps. The tools and features you need most are right at your fingertips. We’ve also applied Material Design across the entire AdMob platform to make your experience intuitive and productive at every step.

When you log in to the new experience, you’ll see a streamlined interface that surfaces key growth trends and gives you a quick snapshot of how your apps are performing. Whether you have one app or fifty, the new app picker will help you rapidly navigate through the new AdMob experience. In addition, we’ve added a simplified dashboard with a complete breakdown of your revenue. From here you can see how ads are impacting critical metrics like lifetime value, engagement, and retention for each app.
With the new AdMob, it’s easier to find your way to what you need

Richer insights with a deep integration with Firebase

We know that you have many different options when it comes to making money for your app business. Whether you decide to use in-app purchases, subscriptions, ads, or commerce, we know how valuable a holistic view can be for making decisions and monitoring how even slight monetization changes can impact user experience. Historically compiling all of this data has required multiple tools and has been time consuming at best and impossible for most. So we’re putting comprehensive analytics at your fingertips through an integration with Google Analytics for Firebase.

With this integration you can see new reporting across all of your revenue sources and dig deeper in Firebase to see how both lifetime value and user behavior are affected.

To get started, link your AdMob and Firebase accounts and update to the latest version of the SDKs. Once linked, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place. Your Firebase account can now access your ad signals and AdMob can access your app usage signals for deeper level insights. With instant access to detailed ad revenue data plus consumer insights like session duration and ad exposure you no longer have to deal with endless spreadsheets or make wild guesses.
Power a smarter monetization strategy with the right data, all in one place.

With a more complete view of lifetime value, you now have the data you need to create a monetization strategy with complete confidence. Marcin Krakowiak, co-founder of Byss Mobile, is already a fan: “Creating a sustainable monetization strategy has been the core focus of our team as we continue diversifying our portfolio of apps. Having meaningful, accurately connected data sources is key to developing that strategy. This new integration between Firebase and AdMob does just that. We are finally able to analyze lifetime value of both in-app purchases and ads to test and create a more profitable monetization strategy.”


Advanced controls to help you scale with Mediation Groups

If you already use AdMob, you know that mediation is a great way to monetize across multiple ad networks. Well, mediation just got even better with the addition of mediation groups.

Historically, you needed to configure mediation for every ad slot and geography. Developers using mediation often found this process extremely time consuming. We’ve introduced mediation groups in AdMob, to make all of this easier. Just set up mediation once and then assign that group to different ad units and countries across all of your apps in a single step. You can also make calls to outbound networks up to three times in a mediation chain, helping you to maximize revenue.
Set up and activate a new mediation group with just a few clicks.

We hope you’ll take advantage of mediation groups and everything else the redesigned AdMob platform has to offer — because it’s been built with you in mind! We’re here to support your success as an app developer, and we’re really excited to see how you use these new tools to grow your business. Become a part of the millions of apps using AdMob by putting our new monetization tools to work.

Visit the Help Center or contact your Google account team to see when you’ll have access to these great features.

Posted by: Duke Dukellis, Group Product Manager, AdMob











Source: Inside AdMob


Google I/O: New Ways to Put Users at the Center of Your Apps and Payments

I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest innovations in computing.

We're meeting at an exciting time for the developer community. It's a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy.

We think we can help.

This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream here or at the end of this post.
Enabling users to pay with Google

Starting today, our suite of payment solutions will be expanding. The Google Payment API enables merchants and developers to turbocharge checkout conversion by offering your users an easy way to pay with credit and debit cards saved to their Google Account. Users will have multiple Google payment options at their fingertips, like a credit or a debit card previously saved via Android Pay, a payment card used to transact on the Play Store or a form of payment stored via Chrome. And they'll be able to use these saved payment options in third-party apps and mobile sites, as well as on Google Assistant when they are on-the-go.
Paying with Google for Panera Bread on Google Assistant

For users, this means faster checkout. Now they'll never miss a deal because they're stuck on a bus and don't want to pull out their credit card in front of strangers. They'll no longer experience the pain of stumbling on a sale that ends at midnight when they're tucked in bed with their credit card out of reach. Users can save time and headache by using credit and debit cards they've already saved to their Google Account whenever they see the option to pay with Google on supported apps or sites.

For developers, this API is a significant innovation that can enable faster checkout, drive more conversions, increase sales and reduce abandoned carts—all with a simple integration. Learn more about our Google Payment API here.
Earn more from your apps with the brand new AdMob
People turn to their mobile devices throughout the day to shop, communicate and stay entertained. For developers, in-app purchases are one way to monetize. Ads are another way.
AdMob was built to support the app ecosystem. With over 1 million apps across iOS and Android, AdMob has paid over $3.5 billion dollars in ads revenue to developers. But there's more we can do to help you succeed.

Today, we're introducing a completely redesigned AdMob. Rebuilt from the ground up, AdMob is now simpler to use and delivers richer insights about your users' in-app experiences.

Simpler to use: We've applied Material Design to all aspects of the AdMob look and feel to deliver an easy-to-use and intuitive experience across the entire platform—on mobile and desktop. You'll get more done in less time. Below you can see how easy it is to pick an app that you're monitoring, check out its key metrics and then quickly take action to fine-tune its performance.

Redesigned AdMob experience

Deeper insights:
We've also integrated Google Analytics for Firebase into the core of the redesigned AdMob so you have quick access to the metrics that matter most for your business. Once you linkyour AdMob and Firebase accounts, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place.

Google Analytics for Firebase dashboard in AdMob
Know your user, find your user with Universal App Campaigns
Earning money from your app is one piece of the puzzle. You also need to think about how to grow your user base.

Google's app innovations have delivered over 5 billion installs from ads and we are now helping developers drive over 3 billion in-app events per quarter—like users adding something to their cart or reaching level 3 of a game. Developers have gravitated toward Universal App Campaigns (UAC) as the "one stop shop" campaign type that scales your reach and maximizes app installs across Google's largest properties: Google Play, Search, YouTube, Gmail and the Display Network. UAC uses Google's machine learning technology to evaluate numerous signals in real time, refining each ad to help you reach your most engaged users. We're continuing to double down on UAC, with all new innovations being built into UAC to make app promotion even more effective.
Engage users in key moments of discovery with new UAC placements in Google Play 
Android reaches more than 2 billion active devices every month, with Google Play available in 190+ countries around the world. It's the place users come to discover new apps and games. Beyond searching for apps to try, users are increasingly browsing the Play store and finding recommendations for new apps. 
To help those users discover more of your apps, we are introducing new ad placements on the home and app listing pages in the Google Play Store. These new placements, available exclusively through UAC, help you reach users in "discovery mode" as they swipe, tap and scroll in search of their next favorite app. 
New ad placements reach users browsing in Google Play

Discover more of your best users with new bidding options in UAC 
Some users are more valuable to your business than others, like the players who level-up in your game or the loyal travelers who book several flights a month. That's why we're expanding Smart Bidding strategies in UAC to help you acquire more of these high-value users. Using Smart Bidding, you can tailor bids for your unique business goals - target cost per acquisition (tCPA) or target return on ad spend (tROAS). UAC delivers the right users based on your objectives: installs, events and, coming soon, value. This update starts rolling out to iOS and Android developers and advertisers in the coming months. 
Introducing App Attribution Partners, a new measurement program 
Many developers rely on third-party measurement providers to measure the impact of ads and gain valuable insights about how users engage with your app. To help you take action on these insights in a faster and more seamless way, we are introducing App Attribution Partners, a new program designed to integrate data from 7 global companies right into AdWords.

Welcome to adjust, Adways, AppsFlyer, Apsalar, CyberZ, Kochava and TUNE... we're thrilled to have them onboard!

AdWords' integration with these partners ensures that you have consistent, reliable and more granular data where you review app metrics. Now you can take action with confidence and stay on top of your business performance.
As consumers live more of their lives online, it's increasingly important for developers to build user-centric experiences in everything that you do—from the apps you design, to the experiences you deliver, to the ways you help people transact. We know it's not always easy, so Google is here to help.

We look forward to continuing on this journey with you.

Posted by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce

Source: Inside AdMob


AdMob is heading to Google I/O 2017

Google I/O 2017 is one week away (May 17-19th), and we’ll be there. Google I/O brings together developers from around the globe for an immersive experience focused on exploring the next generation of tech.

This year there will be dozens of talks discussing important topics that matter to you like design & development, growing your business, the latest in mobile tech, and more. We’ll also give you a look into “what’s next” for AdMob.

Be sure to catch the keynotes to be the first to hear about the latest AdMob innovations:

Wednesday, May 17th

Google Keynote
10:00 AM PST, 5:00 PM GMT
Join Google CEO, Sundar Pichai, as he gives a “first look” into all the latest and greatest technology innovations at Google.
Watch the livestream | Add to Calendar

Growth & Monetization Keynote
3:00 PM PST, 10:00 PM GMT
Hear from Sridhar Ramaswamy, SVP of Ads & Commerce, on how new ads and monetization innovations can help you build a customer-centric business.
Watch the livestream | Add to Calendar

Here are some of the other key sessions to check out at I/O 2017:

Wednesday, May 17th

Analytics with Firebase: Overview and Updates

4:00 PM PST, 11:00 PM GMT

Analytics is at the core of your ability to build great apps, grow your user base and earn more money. In this session we will show you what's new with Firebase and how we are building simpler and more powerful reporting that gives you real-time insights into what is happening in your app.

Watch the livestream | Add to Calendar

Thursday, May 18th

Build Great Monetization Experiences with the ALL NEW AdMob 

4:30 PM PST, 11:30 PM GMT

Successful developers use a combination of payments, ads, and sophisticated analytics to earn more from their apps. In this session we will show you how AdMob has strengthened its platform to give you a more holistic picture of those revenue sources with deeper insights and a more intuitive user experience.

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Friday, May 19th

AdMob and Firebase: Better Together 

8:30 AM PST, 3:30 PM GMT

Come learn how AdMob and Firebase seamlessly work together to help you optimize and generate more advertising revenue in your app. This session dives into how you can use AdMob and Firebase to understand how ads impact user experience, how different audiences interact with ads, and how to think about lifetime value.

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Find your Apps’ Best Users with Google’s Machine Learning 

10:30 AM PST, 5:30 PM GMT

In this session we will show you the data you need, the best mathematical models for calculating lifetime value (LTV), and how machine learning is the missing link that converts LTV into actual high value users for your app.

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You can check out the complete Google I/O 2017 agenda here.

If you can’t attend in person, visit an I/O extended event near you! We’ll be live tweeting and sharing posts from the event on our Twitter, LinkedIn and Google+ channels, using the hashtags #io17. We hope to see you there!

Posted by: Duke Dukellis, Product Manager, AdMob

Source: Inside AdMob