With Google Lens, Things get Strange in today’s New York Times

Demogorgons. Mindflayers. Shadowy government agencies. Things aren’t always what they seem in Hawkins, Indiana, and Season 3 of Netflix’s “Stranger Things” is no different. It’s 1985, and the newly-opened Starcourt Mall is center stage. But for those adventurous enough to look beneath the surface, they’re bound to find a lot more than they bargained for.

We’re bringing a special, and strange, Google Lens experience to today’s print edition of The New York Times. How do you know it’s special? Because friends don’t lie. So grab your walkie, strap it to your bike, and pedal over to your local newsstand to pick one up. In it, you’ll find three ads for Starcourt Mall. Scan them with Google Lens, and you might find that things are stranger than they seem.

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This “Stranger Things” project is the latest in our work with partners—like museums, magazines and retailers—to use Google Lens to overlay digital information on things you see in the real world. Share what you’re discovering in today’s paper with #StrangerThings3.

Google Lens is available in the Google Assistant on Android, and the Google app on iOS. It’s also directly integrated into the camera app on many Android devices. Learn more about what Lens can do by visiting g.co/Lens. Season 3 of "Stranger Things" is now streaming on Netflix.