Global sporting events tend to cause multi-national companies to spend more on marketing, and with all eyes on football this season, we want to make sure you’re maximizing your apps potential. Here are some tips to help you started.

Let your fans know you’re taking part - promote your app early. 

You’ve built a great app. Now, let’s make sure your audience knows where to find you. Try promoting your apps using AdWords or by creating free house ads with AdMob. If you’re publishing your app in Google Play, check out The Secrets to app success on Google Play. You’ll find features, tips, and best practices to help you build an effective strategy to improve promotion, reach and retention of your apps and games.

Advertise in the best format at the right place.

You’ve got your promotion plan in place. Now, let’s make sure we get the formats and placement sorted. The AdMob Help Center is a great resource to learn more about the ad formats available to you. You’ll also find lots of tips for our rich interactive ad format, interstitials.

Know who’s on your team.

You’ve attracted new users. Let’s understand more about them so that we know how to attract more of the most valuable users. We recently launched Firebase: a new mobile platform for both iOS and Android that helps you quickly develop high-quality apps, grow an engaged user base, and earn more money. Link your apps to Firebase.

Keep an eye on updated match fixtures.

Be the first to know about industry and AdMob updates. Subscribe to our Inside AdMob blog and make sure you’ve opted in to marketing communications to get updates directly in your inbox. Recent updates include rewarded mediation and native ads express. 

Avoid penalties or yellow cards.

Most importantly, make sure you’re playing by the rules! Ensure you’re adhering to AdMob policies, such as our implementation, content and behavioral policies. You can only win if you stay in the game.


Be a part of the winning team with AdMob. If you haven’t yet created an AdMob account, now is your time. It’s simple to get started. We wish you the very best of luck! Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Posted by Rachel Barrett, Marketing Specialist and Daniel Rosen Jacobson, Apps and Gaming Industry Manager.