Founded in 2010, SGN is a Los Angeles based mobile game developer with hit titles including Cookie Jam, Panda Pop, Juice Jam and Book of Life: Sugar Smash. They now have more than 200 employees and are one of the fastest growing cross-platform gaming developers.
SGN used Store Listing experiments to test multiple variants across their portfolio of games. For Cookie Jam, they saw an 8 percent increase in conversions simply by changing the background color of their app icon. They also saw increased installs following tests with the Panda Pop app icon and by changing the character in their Book of Life: Sugar Smash app icon.
Watch Josh Yguado, Co-founder and President of SGN, and Matthew Casertano, SVP of Game Operations, talk about how using Store Listing Experiments helped SGN improve their ROI, conversion rates and gamer retention.
Posted by Alistair Pott, Product Manager, Google Play
Available in more than 190 countries, Google Play is a global platform for developers to build high quality apps and successful businesses. But every market has its own unique challenges and opportunities. Purchasing behavior, in particular, varies significantly between markets. So to provide developers with more flexibility, we've worked to adapt Google Play pricing options to better suit local consumers and make content more accessible.
Following a successful pilot in India earlier this year, today, developers have the option to reduce the price of their premium titles and in-app products in 17 more countries to these new minimum thresholds:
Brazil: R$ 0.99 (was R$2.00)
Chile: CLP $200.00 (was CLP $500.00)
Colombia: COP$ 800.00 (was COP$ 2000.00)
Hungary: Ft 125.00 (was Ft 225.00)
Indonesia: Rp 3,000.00 (was Rp 12,000.00)
Malaysia: RM 1.00 (was RM 3.50)
Mexico: MXN$ 5.00 (was MXN$ 9.90)
Peru: S/. 0.99 (was S/. 3.00)
Philippines: ₱15.00 (was ₱43.00)
Poland: zł1.79 (was zł2.99)
Russia: руб 15.00 (was руб 30.00)
Saudi Arabia:﷼ 0.99 (was 4.00﷼)
South Africa: R3.99 (was R10.00)
Thailand: ฿10.00 (was ฿32.00)
Turkey: ₺0.59 (was ₺2.00)
Ukraine: ₴5.00 (was ₴8.00)
Vietnam: ₫6,000 (was ₫21,000.00)
You can lower the price of your apps and games right away by visiting the Google Play Developer Console and clicking on “Pricing & Distribution” or “In-app Products” for your apps.
We hope this change allows you to reach more people around the world so that you can continue to grow your business on Google Play.
RogerVoice is an app which enables people who are hearing impaired to make phone calls through voice recognition and text captions. Founded by Olivier Jeannel, who grew up with more than 80 percent hearing loss, the company successfully raised $35,000 through Kickstarter to get off the ground. Today the team publicly released the app on the Android platform first.
The team behind RogerVoice talk about how material design and beta testing helped them create an interface which is accessible and intuitive to navigate for users.
Learn more about how RogerVoice built its app with the help of Google Play features: