Campaign Manager 360 expands partnerships Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships. Source: The Official Google Blog
Meridian is now available to everyone Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets. Source: Google Ads & Commerce
Display & Video 360: the demand side platform for a connected internet Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers. Source: The Official Google Blog
Search Ads 360 adds support for Microsoft automated bidding Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI. Source: The Official Google Blog
Display & Video 360 updates from Google NewFront Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you. Source: The Official Google Blog
Maximize CTV Performance with Display & Video 360 and Disney Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX). Source: The Official Google Blog
Empowering the Retail Media Ecosystem with Search Ads 360 We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together. Source: The Official Google Blog
Building towards greater transparency in media buying Google expands Confirming Gross Revenue to help publishers and buyers verify there aren’t hidden fees in ad tech. Source: The Official Google Blog
Scheduling your upgrade to the new Search Ads 360 It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360. Source: The Official Google Blog
It’s time to register for Google Marketing Live: May 23, 2023 Registration for Google Marketing Live is now open. Get a front row seat on Tuesday, May 23, at 9 a.m. PT. Source: Google Ads & Commerce