Tag Archives: Content strategy

[Infographic] Hindi content is key to growing an audience in India

Late last year we announced Hindi as the first Indic language supported by AdSense. It means you can earn money by displaying Google AdSense ads on Hindi webpages.

But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more:
Keen to start creating? Here are our top five tips for publishing Hindi content online:

1. Create Hindi content that is unique and provides value to your users.
Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

2. Get a professional translation, or have a native speaker review content.
If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Quality Guidelines to learn more.

3. Be multi-screen and fast-loading.
Delight users with a mobile-friendly site that works well even on low-bandwidth connections. Explore these multi-screen guidelines to get your site ready.

4. Use Devanagari script. 
Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.

5. Monetize with Google AdSense.
You can use your existing Google AdSense account and create a new ad unit to get started. If you’re new to AdSense, sign up now

We look forward to seeing the content you create in Hindi.

Posted by Amelia Walkley
Marketing Communications Specialist

Source: Inside AdSense