Roger Mooking is host of Man Fire Food and Wall of Chefs judge on Food Network Canada
Mooking is best known as the host of grilling and barbecue show Man Fire Food on Food Network Canada and Cooking Channel. The popular travelling food series showcases a dynamic range of live fire cooking, including whole hog barbecue, lobster boils, Hawaiian emu’s, seafood roasts and more!
Over the years, Mooking has garnered many accolades including the prestigious “Premiers Award” for excellence in the field of Creative Arts and Design, a Gourmand World Cookbook Award, a Socan Classics Award and countless “Best Of” mentions.
It is wholly common, so much so, that it has become our expectation, that I am asked to participate in a campaign “for my perspective,” only to have my perspective being perceived as too niche or not mass market enough. This is when my curry chicken becomes a burger. The confusion is mind numbing because as I walk the streets of this beautiful country, I hear a vast array of languages being spoken, I find authentic restaurants representing every corner of the globe, and see increasing numbers of babies being born of diverse parents. It is very clear, and the statistics support the fact, that the “mass market” and “my perspective” is not what it was when I first arrived in Canada at 5 years old. I’ve observed this shift across the country in major, secondary, and rural communities. Yet, I am still mostly still facing the same discussions in these business environments that I was having 2 decades ago. Although the disconnect is incredibly frustrating, my commitment strengthens with every encounter, as they are numerous and often. Hopefully they will not be as numerous or as often for my kids' kids generation. Maybe by then, dynamics and representation in favour of marginalized communities will shift enough for there to be need for a “white history month” and my daughters will be asking Bill Gates great grandkids how they feel about it.