Exploring first-party data in our Publisher Privacy Q&A

In the third episode of our Publisher Privacy Q&A series, we’re talking about first-party data and its important role in the privacy-centric future of digital advertising.

Questions covered in episode 3:

  1. What is first-party data?
  2. How does first-party data differ from third-party data?
  3. Why is first-party data important?
  4. How can publishers use their first-party data to grow advertising revenue?

Stay tuned for the fourth Publisher Privacy Q&A episode coming in March. In the meantime, check out episodes 1 and 2 of this series.