The YouTube Insights Report is a quarterly report of insights from research and case studies for Brand Advertisers. In the fifth issue of YouTube Insights we share insights on how passions drive purchases. For example:
- "66% of beauty product purchasers indicate that YouTube influenced their purchases by helping them visualize how products fit into their lifestyle"
- "72% of auto-vehicle purchasers indicate that YouTube influenced their purchases by providing ‘in-action’ videos of vehicles they were considering"
- "As a bonus see the preview of a new study that shows how smartphones are now the #1 screen for 18-34 year-olds"
In addition to the report, we will host a Hangout on Air, August 7th at 4pm ET, to dive deeper into the “so what” of the reports’ findings. RSVP now!