What’s changing?
As announced yesterday, expanded text ads are now fully available to all AdWords accounts. Expanded text ads feature two headlines and a single long description line, and are optimized for the screen sizes of the most popular smartphones.
Starting October 26, 2016, expanded text ads will become the primary Search network ad type, and creation of standard TextAds will no longer be supported in AdWords. To make changes to text ads after October 26th, you will need to create a new ExpandedTextAd or ResponsiveDisplayAd as announced in the v201605 release. Expanded text ads are the next generation of standard text ads, and responsive ads for Display are the preferred upgrade option for text ads on the Google Display Network. Responsive ads are currently being rolled out to all accounts.
To get started with expanded text ads, check out these upgrade tips. To get started with responsive ads, check out these upgrade tips. The expanded text ads guide and responsive ads for Display guide provide details and code samples in multiple programming languages.
Where can I learn more?
Questions? Visit us on the AdWords API Forum or our Google+ page.
Nadine Sundquist, AdWords API Team
As announced yesterday, expanded text ads are now fully available to all AdWords accounts. Expanded text ads feature two headlines and a single long description line, and are optimized for the screen sizes of the most popular smartphones.
Starting October 26, 2016, expanded text ads will become the primary Search network ad type, and creation of standard TextAds will no longer be supported in AdWords. To make changes to text ads after October 26th, you will need to create a new ExpandedTextAd or ResponsiveDisplayAd as announced in the v201605 release. Expanded text ads are the next generation of standard text ads, and responsive ads for Display are the preferred upgrade option for text ads on the Google Display Network. Responsive ads are currently being rolled out to all accounts.
To get started with expanded text ads, check out these upgrade tips. To get started with responsive ads, check out these upgrade tips. The expanded text ads guide and responsive ads for Display guide provide details and code samples in multiple programming languages.
Where can I learn more?
- Expanded text ads guide
- Responsive ads for Display guide
- Expanded text ads best practices
- Ads API Client Libraries: Each of the client libraries has examples on how to add expanded text ads and responsive ads for Display
Questions? Visit us on the AdWords API Forum or our Google+ page.
Nadine Sundquist, AdWords API Team