Last year, we announced that you have until January 31st, 2017 to upgrade your standard text ads to expanded text ads or responsive ads. After this date, you’ll no longer be able to create new standard text ads. Existing standard text ads will continue serving alongside expanded text ads and responsive ads.

To prevent any errors when creating ads, it’s important to immediately upgrade to expanded text ads or responsive ads before January 31st, 2017. To help you get started, we’ve put together a few resources:

• Expanded text ads guide: Check out the tips section for recommended ways to upgrade, ways to measure upgrade progress, and links to additional resources. Watch the short video.
• ETA Transition Helper: An AdWords script to help upgrade standard text ads to expanded text ads in bulk. Watch the short video.
• Responsive ads guide: Use responsive ads when upgrading your standard text ads on the Google Display Network. Responsive ads adapt seamlessly across the millions of apps and websites on the GDN.

If you have questions while you’re upgrading, please reach out to us on the AdWords API forum.
Nadine Sundquist, AdWords API Team

Source: Google Ads Developer Blog

In an earlier blog post, we announced that you have until January 31, 2017 to upgrade from standard text ads to expanded text ads. You will no longer be able to create new standard text ads starting on January 31st even though those ads will continue to serve.

Many of you have already taken advantage of the new ad format, but there are some developers who are still creating new standard text ads. If you need help upgrading to expanded text ads or if you have any questions, please add to this forum post or start a new forum post. Let us help you get these ads upgraded!
Nadine Sundquist, AdWords API Team

Source: Google Ads Developer Blog

In a previous blog post, we announced that you would need to upgrade your standard text ads by October 26, 2016 to expanded text ads. To make sure you have ample time to test and iterate your expanded text ads for the holidays, we are giving advertisers more time to upgrade your creatives. You now have until January 31, 2017 to make the transition to expanded text ads (instead of the original date of October 26, 2016).

Starting on January 31, 2017:

• You’ll no longer be able to create standard text ads.
• The only change you'll be able to make to a standard text ad will be to update the status of its associated AdGroupAd.
• Existing standard text ads will continue to serve alongside expanded text ads.

Please take advantage of this additional time to upgrade your standard text ads. For more details and tips, check out this blog post.

Questions? Visit us on the AdWords API Forum or our Google+ page.
Nadine Sundquist, AdWords API Team

Source: Google Ads Developer Blog

What’s changing?

As announced yesterday, expanded text ads are now fully available to all AdWords accounts. Expanded text ads feature two headlines and a single long description line, and are optimized for the screen sizes of the most popular smartphones.

Starting October 26, 2016, expanded text ads will become the primary Search network ad type, and creation of standard TextAds will no longer be supported in AdWords. To make changes to text ads after October 26th, you will need to create a new ExpandedTextAd or ResponsiveDisplayAd as announced in the v201605 release. Expanded text ads are the next generation of standard text ads, and responsive ads for Display are the preferred upgrade option for text ads on the Google Display Network. Responsive ads are currently being rolled out to all accounts.

To get started with expanded text ads, check out these upgrade tips. To get started with responsive ads, check out these upgrade tips. The expanded text ads guide and responsive ads for Display guide provide details and code samples in multiple programming languages.

Where can I learn more?

• Expanded text ads guide
• Responsive ads for Display guide
• Expanded text ads best practices
• Ads API Client Libraries: Each of the client libraries has examples on how to add expanded text ads and responsive ads for Display

Questions? Visit us on the AdWords API Forum or our Google+ page.

Nadine Sundquist, AdWords API Team

Source: Google Ads Developer Blog