Author Archives: Rob Newton

Google Manufacturer Center helps brands find and convert new customers

Google provides consumers around the world with the answers they need to find, review, and buy the products they’re looking for. Last year, we announced Google Manufacturer Center, a free tool to help brand manufacturers accurately represent their products to shoppers on Google.com and other Google services. By uploading complete and accurate product data into Manufacturer Center, brands increase their chances of standing out in a crowded marketplace -- and ultimately get more of their products in the hands of consumers. Today, we’ll shine a light on three manufacturers who have boosted results with Manufacturer Center, and highlight new partners that can help manufacturers maximize the tool.

We’ve seen that manufacturers who upload their authoritative product data -- including product descriptions, high-resolution images, GTINs, and product variants -- have helped improve the online shopping experience and increase conversions in key ways:
  1. Detailed product data enables more relevant search results. Product descriptions submitted by manufacturers contain key product attributes, which allow Google to surface Shopping ads (created by retailers) for those products when users search for those attributes. GTIN identifiers enable Google to match manufacturer content to ads and information cards for the same products.
  2. High quality data helps users decide what to buy. By uploading better images and detailed product information, manufacturers can improve the accuracy and completeness of how their products are represented. This helps consumers decide which product to buy.
Manufacturers can choose to either upload their product data directly to Manufacturer Center or work with an approved Google Shopping Partner that integrates with Manufacturer Center. In addition to our existing partners, we're announcing 4 new partners: WebCollage, Channel Advisor, Informatica, and GFK Etilize. These partners are industry leaders in organizing and distributing product data.

Below, learn how three manufacturers -- Bosch, JanSport, and Speakman -- are using Manufacturer Center to help their shoppers make more informed buying decisions.

Bosch drills into richer product data, sees 4% conversion uplift 
Bosch, a leading power tool and accessories brand, has been an early adopter of Manufacturer Center, using the tool to upload rich product data for use in Shopping ads. Before Bosch added product data via Manufacturer Center, a user that searched for “lightweight drill” was unlikely to find the Bosch PS31BN Brushless Drill. The product description provided by Bosch, however, highlighted that the PS31BN is compact and lightweight. Even Shopping ads that don’t display product descriptions can benefit from this additional information, helping Google show the most useful ads to users. Now, when users search for “lightweight drill”, they are much more likely to find the PS31BN. As a result of uploading this more accurate, descriptive data, Bosch saw a 4% uplift in conversions across their updated products on the sites of retailers advertising Bosch products on Google.
Learn More About Google Manufacturer Center


JanSport packs in an extra 13% in conversions for back-to-school 
During the 2015 back-to-school season, JanSport, the world’s leading and largest backpack maker, used Manufacturer Center to overhaul their product images, descriptions, and details to improve how their products appear on Google. For example, JanSport updated their Big Student model backpack by including richer descriptions that highlight the product’s two large compartments, water bottle pocket, and extra large capacity. This information helped create more effective listings on Google Shopping and other Google services like Google Express, letting shoppers better understand what they’re buying. Jansport saw a 13% increase in conversions originating from Google for their backpacks with updated product data, compared to benchmark products without updates.
Learn More About Google Manufacturer Center


Speakman cleans up with an 8% increase in conversions 
Speakman, manufacturer of premium shower and bath products, was an early adopter of Manufacturer Center. They worked with Salsify, a Product Information Management partner, to send their rich product information to Manufacturer Center for use in Shopping ads. With the addition of richer and more complete data, including multiple product images and even videos of their products in action, Google was able to increase relevancy for users searching for Speakman products like their Speakman Reaction and Icon shower heads. After updating product data, Speakman saw an 8% uplift in conversions originating from Google, compared to benchmark products that were not updated.
Learn More About Google Manufacturer Center


Simply put, Manufacturer Center allows manufacturers to elevate their brands and ultimately attract more shoppers online. If you’re a brand manufacturer and are interested in getting started with Manufacturer Center, complete our interest form and we will reach out with next steps. If you already use a PIM, ask how you can get your data sent to Manufacturer Center for use across Google.

Posted by Christian Santiago, Strategic Partner Development Lead

Source: Inside AdWords


More defenses roll out to thwart Clickjacking

At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats. Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy.

Recently we identified “Clickjacking” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit.


Figure 1: An example of a clickable ad hidden behind a video playback button.

Moving quickly to thwart Clickjacking attempts 
Earlier this year when our operations team identified Clickjacking activity on our display network, they moved swiftly to terminate accounts, removing entities involved in or attempting to use this technique to trick users. Our engineering team worked in parallel to quickly release a filter to automatically exclude this type of invalid traffic across display ads.


This approach delivered a one-two punch to publishers who violated our policies: our operations team, which forms an early line of defense against invalid traffic, cleaned out publishers from our ad systems, while engineers built a new filter as a durable defense to protect against Clickjacking traffic.

Figure 2: An example of mouse-tracking, which leads to a page with lots of ads being opened regardless of where a user clicks.

Even as there are ongoing attempts to perpetrate this type of attack, our ongoing and proactive hunt for emerging types of invalid traffic has enabled us to move early and quickly to address Clickjacking threats on several occasions.


A combination of defenses
Our Clickjacking defenses operate at considerable scale, analyzing display ad placements across mobile and desktop platforms, evaluating a variety of characteristics. When our system detects a Clickjacking attempt, we zero-in on the traffic attributed to that placement, and remove it from upcoming payment reports to ensure that advertisers are not charged for those clicks.


This latest effort also is a great example of how our work against invalid traffic is at the intersection of technology, operations, and policy. Each piece plays a key role in keeping our ad systems clean and defended against ad fraud.

We’re proud of our work to protect our ad systems against emerging threats like Clickjacking, and we’ll continue to be vigilant as we fight the good fight against ad fraud.


Posted by: Andres Ferrate, Chief Advocate, Ad Traffic Quality

Source: Inside AdWords


No products left out with new Shopping product insights

With winter sales coming to an end and spring finally upon us, now is the perfect time to clean the clutter and ensure all of your products are live in your Shopping campaigns. Approved and ready to serve products are essential for great performance. In fact, 12% of top-clicked products for all advertisers in 2016 are currently not being advertised because they are disapproved or out of stock. Ensure that all the products in your inventory are ready to go using new product status and effective max CPC reporting.

More insights in the Products tab
Now you can easily spot the status of your best performing products with the product status column. Product status will help identify items that have stopped attracting traffic and conversions because they are disapproved, excluded or out of stock.

Let’s say you sell shoes and want to know why there’s been a 50% decrease in total conversions this month from your top performers. You can use the product status column to see if this drop was due to an inventory issue. Select “product status” from the columns drop-down, then sort the table by descending conversions.

Google Shopping product-level performance data
Product-level performance data


Adjust bidding immediately for top shoes with the effective max CPC column; the effective max CPC column shows the bid you set on products within your product groups. Clicking on it takes you directly to the product group that covers this shoe.

Inventory status for Products Groups 
We're also bringing new inventory insights in the Product groups tab. See which shoe products need to be updated in your product data and Shopping campaigns so your campaign reaches its full potential. You can use these new columns for a snapshot of inventory status:

  • Products submitted: Total products in your linked Merchant Center account 
  • Products approved: Total of submitted products approved by Google 
  • Products active: Approved products with a bid 
  • Products ready to serve: Active products that are in stock 
  • % approved: Percentage of approved from total submitted products 
  • % active: Percentage of approved products with a bid 
  • % ready to serve: Percentage of your total products eligible for auction 

Google Shopping new product status column for product groups
New product status columns for product groups

For example, use these snapshots if you notice a conversion drop specifically in your "running shoes" product group. If “% approved” is showing only 60% for “running shoes,” the loss in conversions could be the result of disapproved products.

Robust performance analysis 
Also, starting today, Shopping attributes like brand or product type are now available in the AdWords Report Editor. After you’ve reviewed the status of your products, you can analyze your performance by building custom tables and charts to identify trends, compare sales across brands or devices, and optimize for your goals.

Getting your products live is key to helping shoppers find exactly what they’re searching for. Find more information and tips on how to use the new product status and effective Max CPC reporting using the AdWords Help Center.

Posted by Tom Beyer, Product Manager, Google Shopping

Source: Inside AdWords


Making the Most of Display Advertising – Google Best Practices

Guide to Programmatic Advertising on the Google Display Network

Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web.

We’ve put together a new guide, Making the Most of Display Advertising, to help you deliver relevant ads and efficient results on the Google Display Network. The guide touches on topics such as:
  • Reaching the right audience at the right moment 
  • Matching the message to the moment 
  • Optimizing for performance 
Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your business.

Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter. 

Posted by Matt Lawson, Director, Performance Ads Marketing

Source: Inside AdWords


A new guide to entering international markets with AdWords – Google Best Practices


A new guide to entering international markets with AdWords

It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account.


We’ve published a new guide to help advertisers go global. This resource offers best practices on exporting your AdWords advertising to new countries, covering topics such as:

  • Discovering your opportunities abroad
  • Connecting with the locals
  • Setting up your account for international optimizations
  • Using automation to scale your coverage

By understanding how you can prime your AdWords campaigns for new markets, you can expand your account effectively and take your business worldwide.
Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.

Posted by Matt Lawson, Director, Performance Ads Marketing

Source: Inside AdWords


Rev up the car shopping experience with Automotive ads

The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in critical auto shopping moments to research models, find deals, and get real-time advice. In fact, 1 out of every 2 automotive searches on Google, like those for make and model, occur on smartphones1 - up 51% year over year.2 To help you reach these auto shoppers with the most relevant and useful experience in those critical micro-moments, we’ve fully rolled out Model Automotive ads, a new mobile ad format now available to all OEM automotive advertisers in the US.

Engage shoppers in your mobile showroom
Undecided auto shoppers turn to images to help narrow down their choices. Searches for “pictures of [automotive brand]” are up 37% year-over-year3 with 80% of those searches occurring on mobile.4 In fact, viewing images of cars and trucks is the most common mobile action when shopping for a vehicle.5 That’s more than any other mobile action taken when shopping for a car. Model Automotive ads recreates that showroom experience by featuring images of your cars along with additional information about each of them, like estimated MPG or advanced features, right within mobile search results.
Shoppers can swipe through high-quality images of a car’s exterior and interior, view details about performance and features, find a local dealer, or navigate directly to your website to build the car of their dreams. Brands are seeing more than a 30% average increase in engagement rate with Model Automotive ads compared to standard text ads.6

“Google's Model Automotive ads provide an immediate and immersive mobile experience for our guests, and the ability to show and tell our story helps highlight the value of the Toyota brand and our vehicles. Across our core line of car models, we’ve seen a 45% increase in conversion events and a 30% decrease in CPA compared to standard text ads.” - Dionne Colvin-Lovely, Director, Traditional and New Media, Toyota Motor Sales, U.S.A.



Drive shoppers to local dealerships

Even as the majority of the car shopping process moves online, the visit to a dealership remains a crucial step in the journey. In the past year, search interest for “car dealerships near me” has doubled,7 with interest in dealer phone numbers up nearly 80% year over year.8 Dealer Automotive ads captures this growing opportunity by featuring the location, directions, and a click-to-call button of nearby dealerships at the top of mobile search results.

To help shoppers navigate from the mobile showroom to a test drive at their local dealership, we’ve built Automotive ads to work seamlessly together. Auto shoppers who start their search with a car model can easily tap on the “Dealers” button in the Model Automotive ad to get directions to or call local dealerships. For example, if someone taps on the Model Automotive ads “Dealers” button after searching for “2016 Toyota Prius,” Google will automatically show Dealer Automotive ads for Toyota dealerships near their location.

"Our goal is to make the car buying process better. Dealer Automotive ads lets us do this by giving shoppers the option to find the closest dealer, get directions, or call them for more information. Results to-date have been incredible. This format is driving 30% higher CTRs and has increased website visitors from intent-based dealership queries by 40%." - Chris Vessey, Director, Digital Media Solutions at Dealer.com

Learn more
Dealer Automotive ads are available to franchise and authorized dealerships in the US. You can learn more about Model Automotive ads or Dealer Automotive ads by reaching out to your AdWords account team.

Posted by Bhanu Narasimhan, Director of Product Management, AdWords


1 Google internal data, United States, February 2016
2 Google internal data, United States, April 2014 vs. April 2015
3 Google Trends, United States, September 2015 vs. September 2014
4 Google internal data, United States, September 2015
5 Mllward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
6 Google internal data, United States, March 2016
7 Google Trends, United States, July 2015 vs. July 2014
8 Google Trends, United States, August 2015 vs. August 2014

Source: Inside AdWords


Redesigning AdWords for marketing in a mobile-first world

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.

The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments, consumers expect ads to be helpful and relevant - whether that’s showing product details, directions to the nearest store, a phone number to call, or additional information about the business they’re interested in.

The innovations in AdWords that make these experiences possible have helped many businesses reach their customers in better, smarter ways. What was once a tool to help advertisers place text ads on search results has become so much more than that. As a result, we’ve seen an increase in the complexity that marketers face every day. For example, AdWords now encompasses display and video media that can be bought on YouTube and across the web. And that’s just the tip of the iceberg.

This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about about how we can make AdWords as relevant for the next 15 years as the first 15. From creating a single Shopping campaign to updating thousands of text ads, we needed to do this in a way that works well for all advertisers around the world, regardless of size or objective.

So we met with many of you - large and small advertisers, from power users to beginners - in order to understand what we’re doing well and where we’re falling short. The comments we received and insights we uncovered were illuminating, and they ultimately resulted in user studies, product refinement, and this important milestone.

Today I’m excited to provide an early look into the new AdWords experience and three key areas of the platform we’re deeply focused on. Each is rooted in the feedback we heard from you.

AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we want to make it super easy to execute and optimize campaigns based on your unique marketing objectives.

You want the data you care about at your fingertips. From the campaigns that drive the most profit to the percentage of traffic coming from mobile, we want to surface insights and help you visualize them in more actionable ways. By seeing the data most relevant to your business goals, you can spend more time optimizing campaigns and identifying opportunities.

At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.
What should be most noticeable about this new AdWords experience is the look and feel. This is Material Design, the design language that’s at the core of our favorite Google apps like Maps, Search, and Gmail. While this AdWords may look and feel different, your campaigns will run the same as they run today - with no upgrades or migrations.

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.

We look forward to undertaking this journey with you and to delivering the tools you need to connect with consumers in meaningful and relevant ways.

Posted by Jerry Dischler, Vice President of Product Management, AdWords

Source: Inside AdWords


Introducing the Google Analytics 360 Suite


An enterprise-class solution for a multi-screen world

Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today's consumers decide what to do, where to go, and what to buy.

If you're in marketing or analytics, you know this consumer behavior brings new opportunities to reach your customer in the right moment with the right message. At the same time, it's harder than ever to get a complete view of the consumer journey and then make sense of it all.
That’s why we’re introducing the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers.

“The Google Analytics 360 Suite gave us the really big ah-­ha moment. When we launched our mobile app, it provided insurance quotes. But after looking at the data, we saw people were attempting to buy insurance. So, we shifted our mobile strategy to offer ecommerce. Google gave us that insight,” said Pawan Divakarla, Analytics Leader at Progressive.

Modern measurement tools that are simple to use
Sophisticated marketers who use analytics platforms are three times more likely to outperform their peers in achieving revenue goals.1 It’s no wonder enterprise-class marketers have been telling us they need more from their marketing analytics tools. Many toolsets can't cope: They're too hard to use, lack sufficient collaboration capabilities, are poorly integrated, and require hard-to-find expertise.

Several years ago, Google engineers set out to simplify marketing analytics in the same way we simplified web search with Google.com. With infrastructure that allows us to handle billions and billions of daily search queries — generating answers before users even finish typing — we set out to give enterprise marketers the same utility.

As we built the system, enterprise marketers shared what they needed with us:

  • See the complete customer journey. Marketers require full visibility and context to see what’s really happening across all customer touchpoints, devices, and channels. 
  • Useful insights, not just more data. Marketers need enormous computing power, data science and smart algorithms, all working together to quickly make sense of data for them. In other words, built-in intelligence to do the heavy lifting for marketers and make insights easy to see.
  • Enable better sharing within your organization. Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making.
  • Deliver engaging experiences to the right people. Marketers want to make their brand immediately useful to consumers. With integrations across multiple Google technologies, the suite products not only work well together, but also with other products, including AdWords, DoubleClick, and 3rd-party platforms — enabling marketers to take immediate action and drive business impact.

The Google Analytics 360 Suite is built to address these needs. Its powerful set products are unified, providing a consistent user experience and cross product data integrations, plus services. Simply put: it’s a complete measurement platform.
“Using the integrations in the Google Analytics 360 Suite, we are able to manage everything in one seamless platform,” said Khoi Truong, Director of Analytics and Media at L'Oréal Canada.

Loaded with six products, four of which are brand-new, the Google Analytics 360 Suite offers easy-to-use tools that enable sharing of data and insights throughout an organization.

  • Google Audience Center 360 (beta). This powerful data management platform (DMP) helps marketers understand their customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it's open to third party data providers, DSPs and more.
  • Google Optimize 360 (beta). This website testing and personalization product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.
  • Google Data Studio 360 (beta). A new data analysis and visualization product that integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.
  • Google Tag Manager 360. Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.
  • Google Analytics 360, formerly known as GA Premium, will roll out exciting new capabilities throughout the next couple of months as investments continue to grow. It will serve as the measurement centerpiece by analyzing customer data from all touch-points and integrating with our ad products to drive marketing effectiveness.
  • Google Attribution 360, formerly known as Adometry, has been rebuilt from the ground up to help advertisers value marketing investments and allocate budgets with confidence. Marketers can analyze performance across all channels, devices, and systems to achieve their most effective marketing mix. 
Achieve more with your Google media

The Google Analytics 360 Suite offers integrations with many third party data providers and platforms. It also plugs right into Google AdWords and DoubleClick Digital Marketing, our core ad technology. That means marketers can turn analytics into action by combining their own data from multiple sources ― website data, audience data, and customer data (e.g. CRM) and more ― and using it to make ads more relevant for people.

“The Google Analytics 360 Suite has a native integration with DoubleClick — that’s a game-changer. Now I can personalize my media based on website user behaviors, such as what they purchase,” said Khoi Truong, Director of Media and Data Optimization at L’Oreal Canada.

When will the Google Analytics 360 Suite launch?

The new products -- Audience Center 360, Optimize 360, Data Studio 360,  and Tag Manager 360 -- are available today in limited BETA. If you're a Google Analytics Premium or Adometry customer, you will see the products renamed in the coming months, and we'll let you know when you're eligible to join the new betas.

This is just the beginning of our ongoing  innovation in enterprise marketing analytics -- we can’t wait to share more. In the meantime, visit our website for more details or hear from directly from our customers below.
Over the coming weeks we’ll dive into the capabilities and benefits of all the new products on the newly refreshed and renamed Google Analytics Solutions blog, and on the Google Analytics Google+ and Twitter pages. We’d love your feedback.

Posted by Paul Muret, Vice President of Analytics, Display, and Video Products, Google
1 Source: Forrester Research, Inc. Discover How Marketing Analytics Increases Business Results

Source: Inside AdWords


New ad formats and targeting to find, keep and monetize high-quality gamers

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used.

For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open the app and keep on playing. That’s why today, at the Game Developers Conference (GDC), we announced a host of new features in AdWords and AdMob that make it simpler for developers to reach the right users at scale.

Let users try your app before downloading from Google Search
We recently introduced Trial Run Ads on the Google Display Network which let users stream your game from a display ad for your app before they download. In the next few weeks, we’ll extend these ads to search results on Google as a beta for selected U.S. advertisers. With Search Trial Run Ads, when a user searches for a game on Google, they can click ‘Try Now’ from within a search ad and try the app before installing it, similar to streaming apps from organic results. These ads will appear to smartphone users on WiFi, and the user can play for up to 10 minutes, then download the app in full if they choose. This format drives highly-qualified users who are more likely to stay engaged with the app after install. Contact your Google representative to learn more about using this new format.
SGN’s Search Trial Run Ad for Panda Pop

Showcase your game with portrait videos
More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically, but often, the videos are created for landscape viewing. Over the next few weeks we’re launching Portrait Video Ads so users have a full-screen, immersive portrait video experience without having to re-orient their device. We’ve seen significant improvement in both click-through and conversion rates from game developers using Portrait Video, resulting in much lower cost per install and a larger number of downloads.
In AdWords, you'll be able to give us a portrait video and we'll display it full screen to the user.
Promote your app to game-lovers
Advertisers have long been able to control who sees their AdWords ads, and in the coming weeks we’ll be launching even finer options to reach high-quality users with Active User Targeting for Games. This new type of targeting for Android apps can show ads to users who have spent more than 30 minutes playing games, or who have played a Google Play Games integrated game in the last 30 days. Game developers can show their ads to game lovers, and combined with other types of targeting, such as a particular game category (e.g., Adventure), they can reach a very precise audience.

Earn money from rewarded ads with AdMob Mediation
AdMob helps app developers around the world earn through in-app advertising with best-in-class formats and smart tools to maximize revenue. Increasingly, rewarded advertising is becoming a popular form of game monetization: users are given the choice to engage with ads in exchange for in-app rewards. Today, we’re introducing a way for developers to easily monetize apps with rewarded video ads from a number of ad providers in AdMob Mediation. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight, and Vungle, with more being added all the time. So if you’re a developer monetizing with these providers, you can easily manage and optimize them through the AdMob interface. It’s part of our ongoing commitment to provide app developers with a first-class mediation solution, and follows our recent launch enabling SDK-less mediation.

We’re working closely with developers to innovate our ad solutions and help them build strong businesses. If you’re a game developer, come and meet with our ads teams at GDC at the Google booth between Wednesday and Friday, to discuss developing great games, growing your user base and earning more money. We’ll have a series of great talks in our booth mini-theater each day, and on Thursday morning we’ll be part of the main GDC sessions, with a discussion on user acquisition and monetization.

Posted by Sissie Hsiao, Product Management Director of Mobile Display Ads
1 App Annie, Mobile App Forecast, Feb 2016

Source: Inside AdWords


Designing for Mobile Micro-Moments

Mobile has shaped the way users interact with businesses and brands alike. Nowadays, businesses cannot simply replicate their desktop strategy on mobile; they need to re-think how to build mobile experiences that are useful for clients in their moments of need - those I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments throughout the day.

To help app and mobile site developers learn what comprises a best-in-class mobile experience, we’re launching a new mobile design hub on Think with Google: Designing for Mobile Micro-Moments. The new hub features in-depth research on exactly what people expect from a mobile experience.

Learn what makes a best in class mobile experience 

We partnered with AnswerLab to run user studies with more than 100 people, where we tested user's behavior on more than 100 different apps and mobile sites to uncover what led to a seamless experience and what design experiences were problematic or caused frustration to users. The results are two new sets of UX principles with specific recommendations to help you improve your mobile experience and drive conversions:


Start building better mobile sites and apps today

After you’ve identified how to improve your mobile experience, you can find tools and resources to start making improvements. Here are just a few of the resources that are available on the hub:

  • For mobile sites, consider using the latest technologies to create an Accelerated Mobile Page. This dramatically improves the performance of the mobile web and allows rich content to load instantaneously for a speedy, delightful experience. 
  • Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load.1 Check Pagespeed Insights to gauge your mobile site’s speed. 
  • Building a native app? Take advantage of Google API and Services to simplify development, grow and engage your user base, and earn money. 
  • Improve the look and feel of your mobile site and app with Material Design.
Learn More

Visit the Designing for Mobile Micro-Moments hub on Think with Google to view the studies and get additional resources to start developing and marketing great mobile sites and apps.

Posted by Jenny Gove, UX Research Lead, Google
1 “Case study: Mobile pages that are 1 second faster experience up to 27% increase in conversion rate” https://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/

Source: Inside AdWords