Author Archives: Mike Werner

A new accelerator for circular economy startups and nonprofits

Every year, humanity consumes far more than what the planet can naturally replenish.[a18947]To create a circular economy that can be safer, sustainable, and more equitable for everyone, we need to rebuild our relationship with physical resources and how we make, process, use, and recycle them.[ab42fb]

While this linear economic model has led to a great deal of progress for humanity in a short time, it has also created environmental harm, injustice, and disparities — particularly for lower-income and under-resourced communities that are located near industrial areas where pollution is more prevalent.[a7ed1d]To create a circular economy that can be safer, sustainable, and more equitable for everyone, we need to rebuild our relationship with physical resources and how we make, process, use, and recycle them.

At Google, we want to support efforts to create a circular economy and build a sustainable future without waste. Building on the success of our Accelerator: Climate Change, we’re pleased to announce our first Google for Startups Accelerator: Circular Economy for startups and non-profit organizations in Asia-Pacific and North America that focus on using technology to solve circularity challenges — including reuse, refill, recycling, composting, fashion, food, safe and circular materials and the built environment.

The accelerator offers ten weeks of virtual programming, which includes mentoring and technical support from Google engineers and external experts through a mix of 1-to-1 and 1-to-many learning sessions. Participants will also be assigned a dedicated Success Manager for even more support that is specific to their organization.

Applications are open from October 3, 2022 to November 14, 2022 and the program will commence in February 2023. For more information and details on how to apply visit our website.

Trash to treasure: How Google thinks about deconstruction

For Lauren Sparandara, stepping onto a construction site transports her to the scrappy dollhouses of her childhood.

"I would scavenge styrofoam from the household trash and use it to build these elaborate cityscapes for my dolls," she laughs. "I see a similar opportunity when I look at buildings that are about to be demolished: What could we make with those?"

At Google, Lauren looks for ways to reuse materials in Google's design and construction process — like salvaging perfectly good doors and hardware, cabinets, furniture, and lockers from existing buildings to reuse them in Google’s spaces or donate to local organizations in need. 

I sat down with Lauren to talk about what she envisions for future Google construction projects, and how it relates to the circular economy.

First things first: What is deconstruction?

Typically, heavy machinery demolishes existing structures on a construction site, which means usable materials are often sent to the landfill.

The alternative is deconstruction, where a building is systematically dismantled from the outside in. To the greatest extent possible, building components — like interior doors or wood components — are kept intact and salvaged for reuse, creating a more circular system. Deconstruction also increases the recyclability of materials that can’t be reused.

Existing buildings should be viewed as resources rather than something to be disposed of. Lauren Sparandara
Bay Area Sustainability Partner

Why does deconstruction interest you?

Existing buildings should be viewed as resources rather than something to be disposed of. Construction and demolition activities account for nearly two-thirds of all waste generated annually in the U.S. 

While traditional demolition is certainly time and cost-efficient, there's a huge missed opportunity when salvageable materials are landfilled. Deconstruction can shrink the environmental impact of construction and expand green job opportunities — within both the construction industry and salvaged and refurbished materials market. 


Can you give us an example of deconstruction put into practice at Google?

We've salvaged materials from small-scale interior refreshes since 2012 and have diverted over 1,000 tons of materials from landfills in the Bay Area in the process — that's roughly the weight of five Boeing 747s. When designing new office spaces, we look for opportunities to repurpose existing buildings. Our Spruce Goose office in the Los Angeles area is a converted airplane hangar, and our Fulton Market office in Chicago was a cold-storage warehouse. In Munich, we’ve started converting the Arnulfpost — a 1930s modernist-style postal distribution facility — into an inspiring workplace with public spaces for the community.

In addition to all of that, we want to spread awareness and advance research on circularity in buildings. In 2019, we partnered with the Ellen MacArthur Foundation, Building Product Ecosystems, and Ackerstein Sustainability to publish a whitepaper on commercial deconstruction and reuse, with the hopes of driving the wider building industry toward more circular practices.

Where do you see this work going in the future?

There’s the potential to think big about what we can do with our existing building stock, and reframe our thinking to view existing buildings as amazing resources rather than waste. Unfortunately, most deconstruction examples are historic residential properties, so we’re asking: “How can we create circular material flows from a suburban office building built in the 1980s? How do we prevent any usable materials from going to the landfill?’ 

We're starting to answer these questions as we work on new development projects. At the Caribbean office development in Sunnyvale, California, we salvaged 35 tons of material to donate to California charities and nonprofits. And at the Charleston East development project in Mountain View, California we’re incorporating over 30 types of salvaged materials.

A fork lift loads stacks of wood doors onto the back of a truck to get ready for donation.

A fork lift loads stacks of wood doors onto the back of a truck to get ready for donation.

Circularity is simple in concept but can be complex in practice — especially in industries that have long operated on a "take-make-waste" model. What challenges do you face?

First and foremost: existing office parks were not designed for deconstruction. Most of today's existing commercial buildings were built between 1960-2000, an era that relied on adhesives and composite materials, which make these structures challenging to dismantle. Furthermore, buildings can contain hazardous materials that shouldn’t be reintroduced into new construction.

In our white paper, we identified three additional barriers to deconstruction: regulatory hurdles, a limited deconstruction workforce, and an under-developed reuse marketplace. Luckily, there’s progress already being made in these spaces. 


Given these challenges, what are you doing to build circularity into Google's future workplaces?

We need to approach all elements of design with circular economy practices in mind. Our goal is to create workplaces that are resilient to change and don’t need to be demolished every twenty years. This requires thoughtful design — from adaptive reuse of existing buildings and avoiding building new structures in the first place to using healthy materials and small details like designing joints that can be mechanically dismantled. 


Back to your childhood dollhouses, what was a deconstruction or reuse example of your own that makes you proud?

My family recently remodeled our home, which happens to be the home I grew up in. Whenever possible, we have attempted to donate or reuse materials. We’ve found ways to reuse wood to replace our backyard fence, and we've donated our older appliances. My 5-year-old son even decided to repurpose old packaging material to make his last Halloween costume. I guess as they say, “the apple doesn’t fall far from the tree”!

Lauren Sparandara’s son, Jack, in his Halloween costume made of old packaging materials.

Lauren Sparandara’s son, Jack, in his Halloween costume made of old packaging materials.

Trash to treasure: How Google thinks about deconstruction

For Lauren Sparandara, stepping onto a construction site transports her to the scrappy dollhouses of her childhood.

"I would scavenge styrofoam from the household trash and use it to build these elaborate cityscapes for my dolls," she laughs. "I see a similar opportunity when I look at buildings that are about to be demolished: What could we make with those?"

At Google, Lauren looks for ways to reuse materials in Google's design and construction process — like salvaging perfectly good doors and hardware, cabinets, furniture, and lockers from existing buildings to reuse them in Google’s spaces or donate to local organizations in need. 

I sat down with Lauren to talk about what she envisions for future Google construction projects, and how it relates to the circular economy.

First things first: What is deconstruction?

Typically, heavy machinery demolishes existing structures on a construction site, which means usable materials are often sent to the landfill.

The alternative is deconstruction, where a building is systematically dismantled from the outside in. To the greatest extent possible, building components — like interior doors or wood components — are kept intact and salvaged for reuse, creating a more circular system. Deconstruction also increases the recyclability of materials that can’t be reused.

Existing buildings should be viewed as resources rather than something to be disposed of. Lauren Sparandara
Bay Area Sustainability Partner

Why does deconstruction interest you?

Existing buildings should be viewed as resources rather than something to be disposed of. Construction and demolition activities account for nearly two-thirds of all waste generated annually in the U.S. 

While traditional demolition is certainly time and cost-efficient, there's a huge missed opportunity when salvageable materials are landfilled. Deconstruction can shrink the environmental impact of construction and expand green job opportunities — within both the construction industry and salvaged and refurbished materials market. 


Can you give us an example of deconstruction put into practice at Google?

We've salvaged materials from small-scale interior refreshes since 2012 and have diverted over 1,000 tons of materials from landfills in the Bay Area in the process — that's roughly the weight of five Boeing 747s. When designing new office spaces, we look for opportunities to repurpose existing buildings. Our Spruce Goose office in the Los Angeles area is a converted airplane hangar, and our Fulton Market office in Chicago was a cold-storage warehouse. In Munich, we’ve started converting the Arnulfpost — a 1930s modernist-style postal distribution facility — into an inspiring workplace with public spaces for the community.

In addition to all of that, we want to spread awareness and advance research on circularity in buildings. In 2019, we partnered with the Ellen MacArthur Foundation, Building Product Ecosystems, and Ackerstein Sustainability to publish a whitepaper on commercial deconstruction and reuse, with the hopes of driving the wider building industry toward more circular practices.

Where do you see this work going in the future?

There’s the potential to think big about what we can do with our existing building stock, and reframe our thinking to view existing buildings as amazing resources rather than waste. Unfortunately, most deconstruction examples are historic residential properties, so we’re asking: “How can we create circular material flows from a suburban office building built in the 1980s? How do we prevent any usable materials from going to the landfill?’ 

We're starting to answer these questions as we work on new development projects. At the Caribbean office development in Sunnyvale, California, we salvaged 35 tons of material to donate to California charities and nonprofits. And at the Charleston East development project in Mountain View, California we’re incorporating over 30 types of salvaged materials.

A fork lift loads stacks of wood doors onto the back of a truck to get ready for donation.

A fork lift loads stacks of wood doors onto the back of a truck to get ready for donation.

Circularity is simple in concept but can be complex in practice — especially in industries that have long operated on a "take-make-waste" model. What challenges do you face?

First and foremost: existing office parks were not designed for deconstruction. Most of today's existing commercial buildings were built between 1960-2000, an era that relied on adhesives and composite materials, which make these structures challenging to dismantle. Furthermore, buildings can contain hazardous materials that shouldn’t be reintroduced into new construction.

In our white paper, we identified three additional barriers to deconstruction: regulatory hurdles, a limited deconstruction workforce, and an under-developed reuse marketplace. Luckily, there’s progress already being made in these spaces. 


Given these challenges, what are you doing to build circularity into Google's future workplaces?

We need to approach all elements of design with circular economy practices in mind. Our goal is to create workplaces that are resilient to change and don’t need to be demolished every twenty years. This requires thoughtful design — from adaptive reuse of existing buildings and avoiding building new structures in the first place to using healthy materials and small details like designing joints that can be mechanically dismantled. 


Back to your childhood dollhouses, what was a deconstruction or reuse example of your own that makes you proud?

My family recently remodeled our home, which happens to be the home I grew up in. Whenever possible, we have attempted to donate or reuse materials. We’ve found ways to reuse wood to replace our backyard fence, and we've donated our older appliances. My 5-year-old son even decided to repurpose old packaging material to make his last Halloween costume. I guess as they say, “the apple doesn’t fall far from the tree”!

Lauren Sparandara’s son, Jack, in his Halloween costume made of old packaging materials.

Lauren Sparandara’s son, Jack, in his Halloween costume made of old packaging materials.

Uniting to address plastic waste and pollution

Plastic is everywhere. Nearly 400 million tons of plastic are produced each year and the majority of it ends up in landfills and incinerators, or by leaking into the environment. Each of us ingests 5 grams of microplastic each week, the equivalent of a credit card worth of plastic. Without comprehensive and large-scale interventions, we can expect that there will be more plastic than fish in the ocean by 2050. 


Ending plastic waste requires rethinking the way we design, produce, package, deliver, use, recycle and dispose of all consumer products. The first step is to move past the single-use disposable products and switch to more reusable and recyclable solutions. However, we also need to build better collection and recycling infrastructure to handle the volume of materials used in products today. Ultimately, we need a future where all materials and molecules can be repurposed and reused, just like in nature.


A circular economy is a system that eliminates waste and pollution. For us, that means maximizing the reuse of resources across our operations, products and supply chains, and enabling others to do the same. Today, we’re announcing that Google is a technology partner to the Ellen MacArthur Foundation’s New Plastics Economy Initiative, which unites more than 400 businesses, governments and other organizations behind a common vision to address plastic waste and pollution. As a partner, we’ll support these organizations in the goal of ending plastic waste through packaging redesign and new delivery models. 


Here’s more information about our efforts to develop new tools, sponsor research and support the market for recycled plastics:

  • We recently partnered with Earth 911 to bring better recycling information to the Google Assistant in North America. This will help people make better, more informed decisions about what to recycle based on their location. 

  • 100 percent of the Nest products launching in 2019 are built with recycled plastics in an effort to keep materials in use longer and support recycling markets. By 2022, all Made by Google products will include recycled materials and we will maximize recycled content wherever possible.

  • To encourage other companies to adopt new recycling technologies, we worked with Closed Loop Partners on their report that includes guidance and information on how companies can better support the recycling of plastics.


A circular economy for plastics requires both creativity and concerted action. A systemic shift to a circular economy goes far beyond Google, but we’re committed to doing our part in our operations, products, supply chains, and enabling others to do the same across the world.