Author Archives: Mark McDonald

[NEW VIDEO] What’s the most important growth metric for your app?

In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series, we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more:

To discover more insights about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.














Posted by Raj Ajrawat
Product Specialist, AdMob

Source: Inside AdMob


[NEW VIDEO SERIES] Watch App-etizers, Bite Sized Insights for App Developers

Today we’re launching the first episode of a new YouTube series called App-etizers, bite sized insights for app developers. For this first episode, watch Max (Google AdMob Specialist) share the secret to growing your mobile app.

To learn more about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.










Posted by Raj Ajrawat
Product Specialist, AdMob

Source: Inside AdMob


Meet AdMob at Casual Connect SF #AdMobCC15

The Google AdMob team is excited to attend the Casual Connect conference in San Francisco this year. If you’re attending, be sure to visit the Google booth. We’d love to hear about your game and share ways that you can supercharge monetization with AdMob.

We’ll be hosting two sessions at the conference. First, Google's US Gaming Partnerships Lead, Alejandro Manchado, will talk about how to use Google Analytics and AdMob to build data-driven monetization strategies for your game at 11am on Wednesday, August 12th.

Secondly, Sampada Telang, Strategic Partner Lead, will talk about native ads and how they have impacted free-to-play games at 5pm on Wednesday, August 12th.

We’d also like to invite you to Google's workshops on how to monetize using native ads and in-app purchase ads with AdMob. There are limited seats at the workshop, so if you’re interested, please fill out this form, and we'll follow up with details.

If you can’t attend the event this year, sign up for our mailing list now and we’ll send you exclusive content filmed live at Casual Connect.

We’ll also be live tweeting and sharing our app-themed musings on Google+ and Twitter, so stay in the loop with what’s happening with #AdMobCC15.

So see you there or online,
The AdMob Team

Source: Inside AdMob


[New eBook] Download The No-Nonsense Guide to App Growth

What’s the secret to rapid growth for your app?

Play Store or App Store optimization? A sophisticated paid advertising strategy? A viral social media campaign?

While all of these strategies could help you grow your user base, the foundation for rapid growth is much more basic and fundamental—you need an engaging app.

This handbook will walk you through practical ways to increase your app’s user engagement to help you eventually transition to growth. You’ll learn how to:
  • Pick the right metric to represent user engagement
  • Look at data to audit your app and find areas to fix
  • Promote your app after you’ve reached a healthy level of user engagement

Download a free copy here:
The No-Nonesense Guide to App Growth
For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ pages.










Posted by Raj Ajrawat,
Product Specialist, AdMob

Source: Inside AdMob


AdMob Story: DivMob

Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company. 



To check out DivMob’s success story, or any other of our other success stories, visit us at at the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.









Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


Going global with AdMob: CocoPPa

Japanese company United’s CocoPPa app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe.



To learn more about CocoPPa and our other app stories, visit Success Stories on the AdMob website, and stay connected to all things AdMob and more by following our Google+ page.










Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


AdMob Story: Backflip Studios

We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob.
To see more stories like this, visit Success Stories on the AdMob website, and stay connected to all things AdMob and more by following our Twitter and Google+ page.











Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


The App Developer Business Kit: Now available in 10 more languages

Today we’re excited to launch The App Developer Business Kit in 10 more languages. The website includes tips for new app developers on building, promoting and monetizing your app. Check out the Business Kit in your language:
To help you make decisions about growing your app business in other regions, we’ve added 6 new market reports providing great insights about app users in Italy, Spain, Germany, Brazil, France, and Russia. Did you know that Brazilian smartphone users engage with ads more frequently than users in the US and Japan? Or that while nearly 2/3rds of French users exclusively download free apps, only 31% of Brazilian smartphone users do? Check out statistics like these about exciting regions around the world here.

Stay connected on all things mobile apps by following us on Google+ and Twitter.

Posted by Sean Meng
Marketing, AdMob

Source: Inside AdMob


[New Video] AdMob Ad Formats

It’s important to have a monetization plan in place before building an app. How you monetize depends on the type of content you’re offering and how users engage with it. If you plan to monetize with ads, AdMob offers various ad formats that are easy to integrate with your app. Find out what they are and which ones are most suitable for your app by watching our video.

To learn more about monetization, sign up for our free App Monetization Playbook, and stay connected on all things AdMob and more by following our Twitter and Google+ page.












Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


[New eBook] Download Making Money: The App Monetization Playbook

The future is bright for mobile apps and their developers, but the road to success isn’t always smooth. With challenges all along the way – in designing, developing, growing and monetizing mobile apps, the process can be overwhelming without the right tools and resources to help.

In a survey Google conducted last year, 25% of app developers had a hard time finding quality resources and support around monetization. That’s why we’re releasing a new eBook today called Making Money: The App Monetization Playbook. 

We are thrilled to help bridge that gap for app developers like you by providing a detailed map of Google's tools and resources. Whether you’re part of a large company building multiple apps or you’re just getting started building your first app on your own, you’ll find helpful tips and best practices that you can use right away. Download a free copy here.
AdMob App Monetization Playbook
For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.















Posted by Shirley Bartov,
Content Marketing Manager

Source: Inside AdMob