In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series, we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more:
Today we’re launching the first episode of a new YouTube series called App-etizers, bite sized insights for app developers. For this first episode, watch Max (Google AdMob Specialist) share the secret to growing your mobile app.
We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob. To see more stories like this, visit Success Stories on the AdMob website, and stay connected to all things AdMob and more by following our Twitter and Google+ page.
The future is bright for mobile apps and their developers, but the road to success isn’t always smooth. With challenges all along the way – in designing, developing, growing and monetizing mobile apps, the process can be overwhelming without the right tools and resources to help.
In a survey Google conducted last year, 25% of app developers had a hard time finding quality resources and support around monetization. That’s why we’re releasing a new eBook today called Making Money: The App Monetization Playbook.
We are thrilled to help bridge that gap for app developers like you by providing a detailed map of Google's tools and resources. Whether you’re part of a large company building multiple apps or you’re just getting started building your first app on your own, you’ll find helpful tips and best practices that you can use right away. Download a free copy here.
For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.
Posted by Shirley Bartov, Content Marketing Manager