Author Archives: JK Kearns

A new tool (and some tips) to search safely with Google

People around the world turn to Google Search to find information and make important decisions. We’re deeply committed to making sure you can do that safely and with the privacy you expect. 


Today, we’re announcing a new tool to add extra protection to the Search history saved to your Google Account. And we’re sharing a few reminders about the features we offer to keep your searches safer and more private. 

A new privacy protection for your Search history 

If your Web & App Activity setting is on, your Search history is saved to your account to enable more personalized experiences across Google services. You can view and delete that Search history any time at My Activity.


But maybe you share a device, and want to make sure others who use it can’t go into My Activity and look at your Search history. Now, we’ve given you a way to put extra protection around the searches saved in your account. 


When you’re signed in, you can now choose to require extra verification for My Activity.
An image of a mobile phone showing the extra verification screen required to access Search data

With this setting, you’ll need to provide additional information — like your password or two-factor authentication — before your full history can be viewed. 

You’re in control 

It’s easy for you to control how you want your Search history to be saved to your Google Account — including if you don’t want it saved at all. 


With auto-delete controls, you can choose to have Google automatically and continuously delete your Search history, along with other Web & App Activity, from your account after three, 18 or 36 months. For new accounts, the default auto-delete option for Web & App Activity is 18 months, but you can always choose to update your settings if you’d like. 


You can also try out a new way to quickly delete your last 15 minutes of saved Search history with the single tap of a button. This feature is available in the Google app for iOS, and is coming to the Android Google app later this year.

An image of a mobile phone showing the option to delete the past 15 minutes of Search history on a user's Google profile

Security and privacy check-ups

We also offer a range of check-ups to make sure your settings and password practices are giving you the privacy and security you want.

An image of a mobile phone showing a privacy check up on a user’s Google profile

With a Privacy Checkup, we’ll walk you through key privacy settings step by step. When you’re finished, head over to Security Checkup for personalized recommendations to help protect your data and devices, like managing which third-party apps have access to your account data and learning if any of your passwords stored in Google Password Manager are weak. We also proactively notify you if we discover that any of these passwords have been compromised and   whether you’ve reused them across multiple sites.

Private by design

One of the most important ways that Google works to keep your searches private is through encryption. When you search on Google, you get the same protection that banks use, so hackers and other malicious third parties can’t see what you’re searching for. We’ve used this technology for over a decade. And Google never sells the information about what you searched for to third parties.

Secure by default

In addition to keeping your data private and secure, we also work to keep you safe while you’re browsing and searching for information on the web. Google Safe Browsing helps protect over four billion devices every day by showing people warnings when they attempt to navigate to dangerous sites or download dangerous files. We also notify webmasters when malicious actors compromise their websites, and we help them diagnose and resolve the problem so their visitors stay safer. 

And our teams and systems are hard at work keeping dangerous and malicious sites from showing up in Google Search. Every day, our systems detect over 40 billion pagesof spam, which we block from appearing in Search. 

It’s all part of our work to make Google the safer way to search. 

Five ways we’re making Google the safer way to search

The web is home to a lot of great things. But it is also a place where bad actors can try to take advantage of you or access your personal information. That's why we're always working to keep you safe while you search, and also to give you the tools to take control of your Search experience.  


Here are five ways we're making Google the safer way to search: 


1. Fighting spam

The last thing you want to worry about when you’re looking for cake recipes or researching a work project is landing on a malicious website where your identity might get stolen. It’s our job to help protect you from that, and it’s one we take very seriously. 


In 2020, we detected 40 billion pages of spam every day — including sites that have been hacked or deceptively created to steal your personal information — and blocked them from appearing in your results. Beyond traditional webspam, we’ve expanded our effort to protect you against other types of abuse like scams and fraud. Since 2018, we’ve been able to protect hundreds of millions of searches a year from ending up on scammy sites that try to deceive you with keyword stuffing, logos of brands they're imitating or a scam phone number they want you to call. 


We’re also providing web creators with resources to understand potential website vulnerabilities and better protect their sites, as well as tools to see if their sites have been hacked. This work is helping the entire web stay safer, and making it easier for you to land on safe sites with great experiences. To learn more about our work to fight spam on Search, read our 2020 Webspam Report.


2. Encrypting searches 

We also safeguard you from more than spam. We use encryption to prevent hackers and unwanted third parties from seeing what you are looking up or accessing your information. All searches made on google.com or in the Google app are protected by encrypting the connection between your device and Google, keeping your information safer.  


3. Helping you learn more about your
results before you click 

Another way we protect users is by giving you the tools and context to learn more about your Search results. Let’s say you’re searching for something and find a result from a source you aren’t familiar with. By clicking on the three dots next to your result, you can see website descriptions, when Google first indexed the site, and whether or not a site’s connection is secure. This added context enables you to make a more informed decision about the source before clicking the blue link.


4. Browsing safely 

Sometimes in the excitement of trying to learn more about a topic, you end up clicking on a link to a dangerous site without even realizing it. But with Google Safe Browsing, we’ve got you covered. This feature currently protects over four billion devices and when enabled in Chrome, displays warning messages letting you know that the site you are trying to enter might be unsafe, protecting you and your personal information from potential malware and phishing scams. 


5. Protecting you from bad ads

Providing you access to high-quality and reliable information on Search also extends to the ads you see while searching for products, services and content. To ensure those ads aren’t scams or being misused, we are constantly developing and enforcing policies that put users first. In 2020, we blocked or removed approximately 3.1 billion ads for violating our policies and restricted an additional 6.4 billion ads, across all of our platforms including Search. 


All of these tools were created with you in mind, so you can click on that carrot cake recipe knowing that we are working hard to help keep you safe online.


Source: Search


Five ways we’re making Google the safer way to search

The web is home to a lot of great things. But it is also a place where bad actors can try to take advantage of you or access your personal information. That's why we're always working to keep you safe while you search, and also to give you the tools to take control of your Search experience.  


Here are five ways we're making Google the safer way to search: 


1. Fighting spam

The last thing you want to worry about when you’re looking for cake recipes or researching a work project is landing on a malicious website where your identity might get stolen. It’s our job to help protect you from that, and it’s one we take very seriously. 


In 2020, we detected 40 billion pages of spam every day — including sites that have been hacked or deceptively created to steal your personal information — and blocked them from appearing in your results. Beyond traditional webspam, we’ve expanded our effort to protect you against other types of abuse like scams and fraud. Since 2018, we’ve been able to protect hundreds of millions of searches a year from ending up on scammy sites that try to deceive you with keyword stuffing, logos of brands they're imitating or a scam phone number they want you to call. 


We’re also providing web creators with resources to understand potential website vulnerabilities and better protect their sites, as well as tools to see if their sites have been hacked. This work is helping the entire web stay safer, and making it easier for you to land on safe sites with great experiences. To learn more about our work to fight spam on Search, read our 2020 Webspam Report.


2. Encrypting searches 

We also safeguard you from more than spam. We use encryption to prevent hackers and unwanted third parties from seeing what you are looking up or accessing your information. All searches made on google.com or in the Google app are protected by encrypting the connection between your device and Google, keeping your information safer.  


3. Helping you learn more about your
results before you click 

Another way we protect users is by giving you the tools and context to learn more about your Search results. Let’s say you’re searching for something and find a result from a source you aren’t familiar with. By clicking on the three dots next to your result, you can see website descriptions, when Google first indexed the site, and whether or not a site’s connection is secure. This added context enables you to make a more informed decision about the source before clicking the blue link.


4. Browsing safely 

Sometimes in the excitement of trying to learn more about a topic, you end up clicking on a link to a dangerous site without even realizing it. But with Google Safe Browsing, we’ve got you covered. This feature currently protects over four billion devices and when enabled in Chrome, displays warning messages letting you know that the site you are trying to enter might be unsafe, protecting you and your personal information from potential malware and phishing scams. 


5. Protecting you from bad ads

Providing you access to high-quality and reliable information on Search also extends to the ads you see while searching for products, services and content. To ensure those ads aren’t scams or being misused, we are constantly developing and enforcing policies that put users first. In 2020, we blocked or removed approximately 3.1 billion ads for violating our policies and restricted an additional 6.4 billion ads, across all of our platforms including Search. 


All of these tools were created with you in mind, so you can click on that carrot cake recipe knowing that we are working hard to help keep you safe online.


Source: Search


A quick way to learn more about your search results

When you search for information on Google, you probably often come across results from sources that you’re familiar with: major retailer websites, national news sites and more.


But there’s also a ton of great information on and services available from sites that you may not have come across before. And while you can always use Google to do some additional research about those sites, we’re working on a new way for you to find helpful info without having to do another search.


Starting today, next to most results on Google, you’ll begin to see a menu icon that you can tap to learn more about the result or feature and where the information is coming from. With this additional context, you can make a more informed decision about the sites you may want to visit and what results will be most useful for you.


search results page opening result panel

When available, you’ll see a description of the website from Wikipedia, which provides free, reliable information about tens of millions of sites on the web. Based on Wikipedia’s open editing model, which relies on thousands of global volunteers to add content, these descriptions will provide the most up-to-date verified and sourced information available on Wikipedia about the site. If it’s a site you haven’t heard of before, that additional information can give you context or peace of mind, especially if you’re looking for something important, like health or financial information.

context panel on Google about The Lancet

If a website doesn’t have a Wikipedia description, we’ll show you additional context that may be available, such as when Google first indexed the site.


For the features Google provides to organize different types of information, like job listings or local business listings, you’ll see a description about how Google sources that information from sites on the web, or from businesses themselves, and presents it in a helpful format.

context panel on Google about jobs results

You’ll also be able to quickly see if your connection to the site is secure based on its use of the HTTPS protocol, which encrypts all data between the website and the browser you’re using, to help you stay safe as you browse the web. 


And if you need quick access to your privacy settings, or just want to learn a bit more about how Google Search works, links to resources are just a tap or click away.


We’ll begin rolling out this feature today in English in the U.S. on desktop, mobile web and the Google App on Android. We hope this makes it easier to learn about the results you see on Google and find the most helpful information for you.