When a disaster strikes, nonprofits organizations like you are crucial in providing relief to people around the world.
We want to help you optimize your Google Ad Grants account before a crisis occurs, so you can get out information as quickly and widely as possible. We’ve provided four tips to prepare for future events and to make the most impact for those in need.
1. Create a disaster relief campaign
Create a separate campaign for disaster relief, with ad groups for each type of disaster, such as hurricanes, earthquakes and floods. By organizing your account this way, you’ll have ads and keywords that are directly related to each other, allowing users searching on “hurricane relief” to be shown an ad directly about hurricanes. When a crisis strikes, you’ll now have template ad groups ready, so you can quickly edit ad text and add keywords to highlight that particular disaster. Having a separate campaign dedicated to disaster relief also allows you to allocate more budget to that campaign during times of crisis.
2. Find relevant keywords with Google Trends
You can use Google Trends to find top and rising keywords that people search on, such as “tornado relief” and “help tornado victims”. It can help you gather new keywords variations that you might be missing in your campaign to capture the most traffic. When a disaster strikes, you can quickly add more specific keywords to your list that include the disaster name or location, such as “Hurricane Andrew” or “Oklahoma tornado victims”.
3. Use tools from Google Crisis Response
4. Connect with Google Helpouts
If you’d like to learn more about using Google Ad Grants for your nonprofit, check out our AdWords help resources. Or, if you’re new to Google Ad Grants, visit our site to apply. Nonprofits receive up to $10,000 per month in AdWords advertising to promote their missions and initiatives via text ads on Google search result pages.
Posted by Nikki Lopez, Google Ad Grants team
Editor’s note: Last year we introduced the Google Maps Engine public data program, which lets organizations easily publish their map content online. Today, we’re expanding on that program and letting organizations improve the discoverability of their maps. To find out more information about the program, read our FAQ. Governments, nonprofits and businesses have some of the most valuable mapping data in the world, but it’s often locked away and not accessible to the public. With the goal of making this information more readily available to the world, today we’re launching Google Maps Gallery, a new way for organizations to share and publish their maps online via Google Maps Engine.
Maps Gallery works like an interactive, digital atlas where anyone can search for and find rich, compelling maps. Maps included in the Gallery can be viewed in Google Earth and are discoverable through major search engines, making it seamless for citizens and stakeholders to access diverse mapping data, such as locations of municipal construction projects, historic city plans, population statistics, deforestation changes and up-to-date emergency evacuation routes. Organizations using Maps Gallery can communicate critical information, build awareness and inform the public at-large.
Google Maps Gallery also offers several key benefits for organizations. With the Gallery, governments, nonprofits and businesses can publish maps and manage their content on their own terms with settings that enable control over maps branding, styling and licensing. Additionally, with the ability to synchronize maps from legacy systems and open data portals to the Gallery, organizations can take advantage of having a complementary online channel for their data. This lets their maps be more accessible and useful for their audiences — all powered by Google’s reliable cloud infrastructure.
Today, Gallery users can browse content from organizations such as National Geographic Society, World Bank Group, United States Geological Survey, Florida Emergency Management and the City of Edmonton — but this is just the beginning. Maps Gallery is now open to organizations with content for the public good. Organizations interested in submitting content can apply to participate in Maps Gallery.
Posted by Jordan Breckenridge, Google Maps, Product Manager
Google Maps Gallery gives organizations better ways to surface maps and make data more discoverable. Together with governments, businesses and nonprofits, we can unlock the world’s geospatial data.
"We need more kids falling in love with science and math.” That's what Larry Page said at last year's I/O, and it's a feeling shared by all of us. We want to inspire young people around the world not just to use technology, but to create it. Unfortunately, many kids don’t have access to either the education or encouragement they need to pursue computer science. So five years ago we created the Google RISE (Roots in Science and Engineering) Awards, which provide funding to organizations around the world that engage girls and underrepresented students in extracurricular computer science programs.
This year, the RISE Awards are providing $1.5 million to 42 organizations in 19 countries that provide students with the resources they need to succeed in the field. For example, Generating Genius in the U.K. provides after-school computer science programs and mentoring to prepare high-achieving students from disadvantaged communities for admission into top universities. Another awardee, North Carolina-based STARS Computer Corps, helps schools in low-income communities gain access to computing resources for their students to use. Visit our site for a full list of our RISE Award recipients.
Created in 2007, the Children’s University Foundation has been carrying out educational programs for more than 20,000 children aged 6-13. Click on the photo to learn more about this and other RISE Awardees.This year we’re also expanding the program with the RISE Partnership Awards. These awards aim to encourage collaboration across organizations in pursuit of a shared goal of increasing global participation in computer science. For example, more than 5,000 girls in sub-Saharan Africa will learn computer science as a result of a partnership between the Harlem based program ELITE and the WAAW Foundation in Nigeria.We’re proud to help these organizations inspire the next generation of computer scientists.