Tag Archives: Product update

Introducing AdSense Native ads

Today we’re introducing the new AdSense Native ads -- a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. AdSense Native ads come in three categories: In-feed, In-article, and Matched content*. They can all be used at once or individually and are designed for:

  • A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors. 
  • A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet. 
  • Ease of use: easy-to-use editing tools help you make the ads look great on your site.

Native In-feed opens up new revenue opportunity in your feeds
Available to all publishers, In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.

Native In-article offers a better advertising experience
Available to all publishers, In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

Matched Content* drives more users to your content 
Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

Getting started with AdSense Native ads 
AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles.  When deciding your native strategy, keep the content best practices in mind.

To get started with AdSense Native ads:

  • Sign in to your AdSense account
  • In the left navigation panel, click My ads
  • Click +New ad unit
  • Select your ad category: In-article, In-feed or Matched content

We'd love to hear what you think about these ad formats in the comments section below this post.

Posted by: Violetta Kalathaki - AdSense Product Manager

*This format has already been available to eligible publishers, and is now part of AdSense Native ads.

Source: Inside AdSense


More control over the ads you serve on your site(s)

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’re excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.

General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.” Over the last few weeks we’ve increased the number of categories and subcategories from 250 to 470. This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.” With this update we’ve also expanded our supported languages to include Chinese (simplified), Dutch, Polish, Russian, and Turkish and made this feature available in every country supported by AdSense.




With more options available it’s important to carefully consider the impact of blocking, or allowing, a category. Blocking a general category could lower your potential earnings as the affected advertisers’ bids are excluded from the auction. On the other hand, with more subcategories available you may have the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings.

We know how important it is to have control over the ads that appear on your site, and this update is adding to a set of controls available in AdSense already. We’d love to hear what you think about these update so please leave your feedback in the comments field below.
Posted by: Konkona Kundu, Product Manager

Source: Inside AdSense


Launching AdSense Labs – the home for betas

Today we're launching AdSense Labs, a new subtab under the Optimization tab, where you’ll find new experimental features you are eligible to test.

AdSense Labs is the place to find, test, and provide us feedback on new features we're working on. To learn more about this new tab, please visit the Help Center.

The first two Labs we’ll be launching are Show fewer ads and Inline ads. Not all Labs are suitable for every site, so don’t worry if you don’t see a particular Lab you were expecting.

Show fewer ads 
Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center.

Inline ads 
Inline ads are 320x100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this new ad format you’ll no longer need to write the logic to dynamically insert ad units on your page, we'll handle all that for you. For more information on Inline ads, check out the Help Center.



We'll be adding new Labs over time for you to try out, so be sure to check out Labs tab. 

We're keen to hear your ideas for more features you’d you like to test. Please leave your thoughts in the comments section.

Posted by Emma Burrows
Software Engineer

Source: Inside AdSense