We’re bringing Google’s Commerce Media suite to brands and retailers.
Google's Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…
Tag Archives: Google Marketing Platform
Google NewFront: Rethink CTV beyond streaming with Display & Video 360
Google NewFront updates to Display & Video 360: Harness new inventory and commerce partners and make Google AI work for you.
Source: The Official Google Blog
Campaign Manager 360 expands partnerships
Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.
Source: The Official Google Blog
Meridian is now available to everyone
Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.
Source: Google Ads & Commerce
Display & Video 360: the demand side platform for a connected internet
Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.
Source: The Official Google Blog
Search Ads 360 adds support for Microsoft automated bidding
Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.
Source: The Official Google Blog
Display & Video 360 updates from Google NewFront
Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.
Source: The Official Google Blog
Maximize CTV Performance with Display & Video 360 and Disney
Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).
Source: The Official Google Blog
Empowering the Retail Media Ecosystem with Search Ads 360
We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.
Source: The Official Google Blog
Building towards greater transparency in media buying
Google expands Confirming Gross Revenue to help publishers and buyers verify there aren’t hidden fees in ad tech.