Tag Archives: Google in Europe

Talking strategy (and eating churros) with startups in Spain

This past spring, I sat with 12 fellow Googlers on beanbag chairs in the basement of Google for Startups Campus in Madrid. The area was outfitted as part conference room, part social gathering space. We took turns going around in a circle, talking about our arrival in Spain the previous day. We’d felt unsure of ourselves and of what we had to offer—but as we talked, we found ourselves getting inspired to step out of our usual comfort zones and try something new. 

The dozen of us had been chosen to participate in the Startup Advisors Summit, a program during which Googlers spend two weeks working with startups in London, Madrid, Tel Aviv, Seoul, São Paulo and Warsaw. The program is facilitated by the Google for Startups team, which operates Campuses—dedicated spaces for startups to work, connect and access Google resources—in those cities. 

Each morning, my colleagues and I trekked from our hotel on Gran Via past the Royal Palace and down the hill to Campus, where we listened, questioned and observed the startups to learn about the challenges they were facing. From there, we drew on our own expertise to advise in areas where the startups were not yet experts—whether it was communication strategy or data and analytics. We held office hours, hosted workshops, led meetings and participated in Q&A sessions. We helped build product timelines and marketing strategies. We analyzed financial plans and constructed brand identities. (And we all built up a collective appetite for churros, which we enthusiastically gobbled up each night at the local chocolateria.) 

Carly Schwartz at Startup Advisors Summit

The author, teaching startups how to tell their companies’ stories. 

My area of expertise focused on storytelling, and I worked with a number of different startups to refine their tactics. I wrote a video script with the founders of Routive, a travel guide company that specializes in guided car tours through Southeast Asia. I designed a social media program with the CEO of Adopta un Abuelo, a network that connects young volunteers to work with elders who might otherwise feel isolated. I edited website copy with the duo behind Doinn, a platform for house cleaning services. And I taught a group of 35 local entrepreneurs about storytelling, and how it can apply to their companies.

Gabriel Domínguez, Routive’s founder, was developing the company’s new website with his team when they entered the Google for Startups residency program, which includes two weeks dedicated to the Startups Advisors Summit. During that time, they designed a complete site structure and a strategy to expand it globally. “The Startup Advisors Summit was the best part of the Google for Startups Residency program for us,” he said. “We even redefined our business mission for the future.”

Sofia Benjumea, who runs Google for Startups in Spain, described the summit as a “win-win” for Googlers and startup founders alike. The founders get access to an experienced cohort of tech professionals who can provide unique insights and consulting. The Googlers push the limits of their own knowledge base, learn new leadership skills that then serve them well when they return to their core roles, and, of course, make new friends (and eat churros). 

The Google for Startups residency runs at six locations around the world, offering tailored mentorship and workplaces to growing companies. Residents also receive access to Google products, connections and trainings. If you’re interested in learning more about the program, the fourth edition of the Google for Startups Residency in Madrid will start in February, and applications are open until November 15. For more information on programs run at Google for Startups’ campuses, check out the program’s global website.

Preserving stories of Black History in the UK and beyond

In 1981, African-American civil rights leader Queen Mother Moore visited the U.K. on a speaking tour that would have an enduring impact on Black British history. Coming in the wake of London’s Brixton uprisings, her teachings from the movement in the U.S. would go on to inspire the foundation of the Black Cultural Archives (BCA), a living monument to Black history and culture. 

To celebrate Black History Month in the UK this October, Google Arts & Culture partnered with the BCA to bring its unique collection of images, artifacts and artworks together online for the first time

Based in London’s Brixton neighborhood, the Black Cultural Archives is the only national heritage center dedicated to collecting, preserving and celebrating the histories of African and Caribbean people in Britain. With this project, Google Arts & Culture has digitized over 4,000 items from the BCA to help inspire and educate. 

The collection features over 30 online stories, with highlights including the Black Women’s movement in the UK, the evolution of Black British dance and a collection of paintings and ceramics by Jamaican-born artist Rudi Patterson. Thanks to our Art Camera technology, you can now study the intricate details of newly digitized artworks in Gigapixel resolution.

This past summer, Google Arts & Culture also partnered with London’s Somerset House to digitize and share stories from its recent exhibition Get Up, Stand Up Now, which explored the past 50 years of Black creativity in Britain and beyond. The partnership culminated in a new collaboration with Samm Henshaw, recognized by YouTube Music UK as a “One To Watch” emerging artist. Inspired by the generations of creative pioneers featured in the Somerset House exhibition, Samm wrote an original track honoring “the motherland” and invited visual artist Wumi Olaosebikan to contribute a creative response to his song through painting.
Samm Henshaw x Somerset House in collaboration with Google Arts & Culture

The theme of the motherland can also be found in another new exhibition on Google Arts & Culture. Everyone in the world can trace their origins back to East Africa, which is sometimes called the cradle of mankind. We’ve collaborated with the National Museums of Kenya in a new online collection that celebrates the heritage and stories of Kenya’s many communities.

This is Google Arts & Culture’s most ambitious project to date in Africa, and lets you explore Kenya across cultures, generations and geography through over 10,500 high resolution photographs, more than 100 expert-curated exhibits and 60 Street Views

To explore these remarkable stories in more detail, and to discover collections from more than 2,000 museums around the world, visit the Google Arts & Culture app for free either on the web or on iOS or Android.

Supporting social impact startups

Around the world, there are more startups addressing the world’s most pressing social challenges. There’s Asaduru, a South Africa-based green building business; Skilllab BV in the Netherlands, which helps refugees better integrate into labor markets; and Limbic in the UK, which uses AI to better understand mental health data.

Technology can help address some of the world’s biggest challenges, from empowering others to use AI to address social challenges, to setting ambitious and long-term environmental sustainability goals. When businesses and investors work together with government, nonprofits, communities and individuals, we can make real progress.

Today we’re launching the Google for Startups Accelerator focused on sustainable development goals. Geared toward social impact startups working to create a healthier and more sustainable future, the accelerator provides access to training, products and technical support. Startup founders will work with Google engineers and receive mentoring from over 20 teams at Google, as well as outside experts and local mentors. 

Startups will be selected based on the UN’s Sustainable Development Goals including poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. Applications will open for startups from across Europe, the Middle East and Africa in the next few weeks and eight to ten startups will take part in a six-month accelerator program in early 2020. A second cohort will be selected later in the year. 

The program is designed to address the unique challenges founders face when building a social impact company: 

Product and engineering expertise

People with social impact expertise don’t always have experience building tech products. So our program seeks to bring startups together with the best technology products, data and people to help them build expertise. 

Business development

Monetization for social impact startups is complex and can involve multiple parties: The people who pay for it may not be the people who use it, or the people who benefit from it. Our accelerator will help founders connect with the audiences they need to, such as potential users, investors and advertisers. 

Access to funding

While investors are increasingly seeing the value in social impact startups, there are unique challenges in attracting the right investors, and competing with traditional startups who are focused primarily on growth or acquisition. This accelerator will help participants connect and work with a wider base of potential investors.   

The new accelerator is part of Google for Startups which help startups build and scale great products by matching them with the best of Google—our people, network and advanced technologies. 

“Clapping back” at racial stereotypes in a new book

Elijah Lawal just published his first book, but he’s been writing since he was 10 years old. Back when he was a kid, he wrote a story about a boy who ran away from home—and eventually became the president of Panama. His new book, published in the U.K. earlier this year, has very little to do with his imaginative works of little-kid fiction, but it came from a similar refusal to accept things the way they are. 

Elijah, who works in communications in Google’s London office, just wrote “The Clapback: Your Guide to Calling Out Racist Stereotypes.” He says it’s his attempt to debunk harmful stereotypes aimed at the Black community, and to give people the tools to respond when they are faced with such myths. 

Each chapter introduces a stereotype, explains its origins and shows why it’s harmful. “If there's a stereotype that Black people can't swim, and if I believe that false stereotype, then it means I'm very unlikely to go swimming,” he explains. “It means I’m very unlikely to take my kids swimming. That feeling is passed on to them, and they're very unlikely to take their kids swimming. Then before you know it there's not enough Black representation in Olympic swimming.”

Elijah certainly wasn’t drawn to writing for the glamour factor. “Writing a book is hard, lonely and often boring,” he acknowledges in his writing. He worked on the book every weekend for three full years, because he felt compelled to help others. “I just felt that I've been blessed with this knowledge, and so I've got to try and share it with other people,” he says. “I thought the best way to do it was with a book.”

Elijah Lawal poses with his book

Trying to get the book published was equally unglamorous. With a full first draft in hand, he started pitching his book to literary agents, trying to find the one who would represent his work to publishing houses. The rejections immediately poured in—so much so that Elijah had to change his way of thinking about them. A former colleague convinced him to think of it like he was seeking rejections instead of acceptances, and make it like a game. “Trick yourself into believing that the aim is to get 100 rejections,” Elijah recalls learning. “Then when you get rejected 100 times, go for 200 rejections.” 

Eighty rejections in, and more than a year later, Elijah finally got the response he’d been hoping for. In fact, he got three agency acceptances in quick succession. When the first one appeared in his inbox at the end of a long workday, he got up from his desk, ducked into the nearest meeting room and did a little dance. The hardest part was over, and the agent he chose helped find a publisher. 

In fact, things went so smoothly from there that he’s already got ideas brewing for two or three more books. “I kind of pictured this as a trilogy, so: debunking racial stereotypes, then debunking gender stereotypes, and then debunking religious stereotypes," he says. And a fellow Googler gave him the idea of turning “The Clapback” into a kids’ book, an idea he’s also considering.

The project has broadened Elijah’s horizons both personally and professionally. When he started working on the book, he was in a job that didn’t require much writing. Committing himself to a regular writing practice not only filled a creative void in his life, but also helped him be more creative at work.

And his colleagues have loved the result. “The reception of the book has helped me realize how willing people are to engage on this issue internally at Google—I’m amazed by how many people have been so supportive,” he says. “That’s been one of the joys of having this published.”

Closer to the stars with Pixel 4

On a clear, cool late October evening, the residents of the village of Star, U.K., turned off their lights, left their homes, and gathered together in a field. The mayor of the tiny Welsh hamlet was already there, serving everyone tea and coffee, and people grouped together around deck chairs set up for the occasion—which was quite unusual for the 70 or so inhabitants. Because despite having one of the clearest night skies in all of the U.K., it turns out that residents of Wales are the least likely to pause and look up at the stars.


We thought the launch of astrophotography on Pixel 4’s Night Sight mode was a great opportunity to try and change that, and where better to start than the aptly named Star? Photos of the night sky have traditionally been best left to the experts, but Pixel 4 makes it easy for anyone to snap a stunning shot of the Milky Way. So we brought a handful of new phones, along with some chairs and tripods, to give the people of Star a new way to stargaze. Here are a few shots from the night, taken on Pixel 4.

If you’re looking to try your hand at astrophotography, our photography lead engineer Marc Levoy has a few tips for you.

  1. Hold your phone still. Use two hands to hold your device. Tuck your elbows into your sides, and hold the phone close to your chest.  Spread your feet apart to create a stable base. Lean against a wall or solid object to prevent you from swaying back and forth.

  2. Use a makeshift tripod.When the Pixel is held still against against anything stable—a tree trunk, a big rock, a car hood—the camera enters a “braced” mode. It will use longer exposures, and give you even more detail and less noise than when you hand-hold it.  

  3. Be patient. In very dark environments, the Pixel 4 may need some time to gather enough light. The phone tips you off to that with a countdown timer, which may be up to four minutes if you’re using a tripod. But if you’re about to get interrupted—say a car headlamp is about to come into the picture—you can end the capture early with the stop button. 

  4. Let autofocus do its thing.For best results, we recommend just letting the camera do the work and using autofocus. But if you’re determined to strike out on your own, select a manual focus mode (“near” or “far”) on the toolbar. “Far” is what you’ll want for astro shots. If your subject is close to you (within six feet), choose “near.”

  5. Play around with the exposure compensation slider.Take a night sky photo that was too bright or too dark? Try again and adjust the exposure compensation slider: Tap on your subject, move the exposure slider up or down, and take a photo. Tap again to reset it.






Fighting climate change with new data

This week, leaders from cities and environmental organizations—as well as representatives from Google—are gathering at the C40 World Mayors Summit in Copenhagen to raise awareness around new data sources and methodologies that play a critical role in reaching a zero-carbon future.

More than 10,000 cities around the world have committed to taking action on climate change over the next decade. But without the right data, it can be hard to know where to start. Our Environmental Insights Explorer (EIE) is a free online tool that makes it easier for cities to measure, plan and reduce overall carbon emissions and pollution across their cities. Designed in collaboration with the Global Covenant of Mayors for Climate & Energy (GCoM), EIE analyzes Google’s comprehensive global mapping data to estimate building and transportation carbon emissions and renewable energy potential. This data can then help build policies, guide solutions and measure progress.

Today EIE will be available for the first time in Europe, starting with Dublin, Birmingham, and the greater metropolitan area of Manchester, with Wolverhampton and Coventry to follow soon. We’re also making available new hyperlocal, street-level air quality data, starting in Copenhagen. This is part of a new section called EIE Labs, which will pilot climate-focused datasets as a critical indicator for prioritizing and tracking climate action.

In Dublin, city leaders have already been testing the tool, and are using EIE insights to inform smart transit programs with the goal of reducing emissions and increasing the use of cleaner modes of travel. Owen Keegan, Chief Executive, Dublin City Council, says, “Now we can bring Environmental Insights Explorer data analytics to conversations about transportation greenhouse gas emissions and show people the impact of supporting such programs to help start reducing emissions for our entire city which can help inform the debate." 

Dublin EIE Data Transportation Emissions.png

Dublin EIE data showing autos as the largest contributing source of CHG transportation emissions.

We’re creating Copenhagen’s new air quality map in partnership with the City of Copenhagen and scientists at Utrecht University, bringing in data from Project Air View, which equips Google Street View vehicles with scientific instruments to measure air quality at street level. The preliminary map shows the block-by-block concentration of black carbon and ultrafine particle pollution, which Copenhagen is already using to work with architects and designers to rethink the city for the future.

“Measuring ultrafine particles and black carbon at street level are important steps for the City of Copenhagen to understand how we can prioritise actions to secure a clean and healthy city for our citizens. This new data displays the dynamic levels of ultrafine particles and black carbon with a strong overall relation to traffic patterns, but also hotspots like the narrow streets in our old city centre,” says Rasmus Reeh, senior developer at the Copenhagen Solutions Lab, City of Copenhagen.

AirView-CPH_UFP.png

Copenhagen’s hyperlocal air quality maps are being used to redesign parts of the city to be healthier and more sustainable.

We’re staying focused on hyperlocal air quality, enabling 50 more Street View cars to capture air quality measurements on roads around the globe. We hope these insights will inspire cities to transform their own transport vehicle fleets into environmental sensing platforms—the Environmental Defense Fund’s Clean Air Guide provides some tips on getting started—and contribute to the Air Quality Data Commons platform, which supports new insights, deeper research and more effective climate action.

We are encouraged by the positive response of cities and city partners, including GCOM, whose Executive Director, Amanda Eichel, says “we believe EIE can serve as a critical first step for city sustainability teams to better assess their current situation and more efficiently track and monitor their progress in meeting their climate protection goals.”

We’re already working hard to bringing EIE to many more cities around the world, and we’re excited about helping more mayors create a healthier, cleaner future for their citizens and for the planet. If you’d like to nominate your city as the next candidate for EIE, let us know.

A new tool to help Italian companies grow with AI

Saccheria Franceschetti, a family business based in Brescia, Italy, has seen a lot of change in the 80 years since it was founded. Originally set up to produce bags from old fabric, it has now adopted 21st-century solutions like artificial intelligence to keep its competitive edge. As the third largest distributor of flexible packaging in Europe today, the 50-employee business uses AI to optimize its warehouses and logistics, and to monitor business processes in real time.

At Google, we’re inspired by the tech savvy of companies like Saccheria Franceschetti, and we think there are thousands of small- and medium-sized businesses in Italy that could benefit from the same knowledge. That’s why Google has collaborated with the School of Management of the Politecnico University of Milan to develop Machine Learning Checkup, a free tool that enables companies to evaluate their readiness for artificial intelligence, and to understand how to make the most of the solutions offered by this technology.

For Saccheria Franceschetti, adopting AI solutions has been well worth the effort. Its revenues have grown from €16 million in 2015 to almost €20 million in 2019, and its profit margins have doubled. And, as an unexpected bonus, it’s getting substantially fewer customer complaints.

Artificial intelligence is also an important tool for Agrintesa, a farming cooperative in Faenza serving 4,000 small- and medium-sized farms. AI-powered image recognition helps the business sort part of their 440,000 tons of produce a year, quickly categorizing fruits by size, quality, shape and imperfections. In the two years since introducing AI, Agrintesa has sped up its processes and improved product quality. People at the company say the changes have made customers happier, and Agrintesa expects to see a 10 percent increase in profit margins within two years.

Agrintesa uses visual recognition to sort its fruit production.

Agrintesa uses visual recognition to sort its fruit production.

Companies that use the new Machine Learning Checkup will receive a customized report laying out the potential benefits and best applications of AI. The tool also helps businesses take practical next steps toward implementation: Along with the report, it points them to free dedicated consultant services through their local chambers of commerce, and financial incentives to invest in their businesses from the Ministry of Economic Development.


We’ve focused on the industries with the greatest potential for AI in Italy: agriculture, livestock farming, textiles, furniture, mechanics and iron and steel. The most effective applications come from the areas of sound and image recognition—like what Agrintesa is doing to sort produce—and predictive analytics, which can help with things like optimizing planting and harvesting times. For some areas of agriculture and farming, the research we commissioned has identified potential savings of up to 80 percent.


There are many areas of business where AI can bring important benefits—from packaging logistics to produce selection—and we’re proud to be able to partner with Italian companies to help figure out what works for them. It’s part of our commitment to developing tools to ensure that everyone can access artificial intelligence.

Google.org helps Nesta bring skills training to trade unions

Throughout history, technology has changed the nature of work. This has created new opportunities and jobs, but there are also concerns about technology’s impact on job security and displacement. Google.org’s $2 million grant to Nesta, a global innovation foundation, will set up partnerships with trade unions in Sweden, Finland, Denmark, the Netherlands and Belgium. The program will provide training to workers whose jobs are changing rapidly as a result of automation or digitalization—for example, people working in administrative roles, manufacturing and the service industry. 


Nesta will deliver training through a new program called FutureFit, which will help workers get the skills they need to adapt to changes in their workplace. Using training methods such as nano learning—where trainings are broken down into small chunks—and gamification, the program will shed light on learner behavior and motivation. This evidence will be used to inform future training.


While research from McKinsey shows that automation can actually increase the total number of jobs in the countries covered by this project, a recent poll showed that 40 percent of the Swedish workforce worries about not getting access to the training they need to compete in the future job market. And the OECD found that people in jobs most at risk from automation do less training than workers in jobs at low risk. 


The Nordics and Benelux countries are the perfect places to try Nesta’s techniques and build on Google.org’s engagement with nonprofits to equip people with the skills needed for the future labor market. The countries in the region are digital frontrunners, and have a tradition of investing in lifelong learning. We know this from Google initiatives we’ve introduced to the region: In Sweden, we toured the country with the national Swedish Public Employment Service to train thousands of people in digital skills. In the Netherlands, we worked with the trade union CNV to re-skill workers in transport and logistics. And in Denmark, we teamed up with the major trade union HK to educate administrative workers as “digital change agents.” Across Europe, we’ve now trained five million people in new skills. Since May 2018, we’ve also been building on the Digital Frontrunners program from Nesta, a collaborative program to help senior policymakers create a more inclusive digital economy.


In Finland, Nesta will run a pilot program with The Central Organisation of Finnish Trade Unions (SAK), Finland’s largest labour confederation. The program will focus on helping workers whose professions are undergoing high rates of change due to technology, such as administrative roles or manufacturing. SAK President Jarkko Eloranta put it this way: “A third of employees in Finland find modern technology a source of anxiety at work, so learning opportunities of this kind should be part of regular duties at all workplaces. Employees need new digital skills to embrace smart technology at work.”


We’re committed to providing one hundred million EUR in grants in Europe, the Middle East and Africa in the next five years to better understand the changing nature of work, and to support nonprofits that help people navigate a changing labour market. The Nesta program will be a great addition to that effort, and we hope the grant will help to ensure that workers are equipped with the skills needed to support them in changes to their everyday work lives.

Unleashing digital opportunities in Europe

Today I am in Helsinki, Finland, to meet with Finnish Prime Minister Rinne to discuss his priorities for the European Union Presidency, from building sustainable economic growth to achieving a carbon-free future. 


The Nordic countries are great examples of how the internet can help drive economic growth. As part of our vision to build a more helpful Google for everyone, we are supporting Europe’s digital ambitions in two ways. 


First, by continuing to invest in sustainable digital infrastructure across Europe. Today, I announced that we plan to invest 3 billion euros to expand our data centers across Europe over the next two years. That will bring our total investment in Europe’s internet infrastructure to 15 billion euros since 2007. Our investments generate economic activity for the region and support more than 13,000 full-time jobs in the EU every year, according to a study published today by Copenhagen Economics.


As part of this new investment, we plan to invest another 600 million euros in 2020 to expand our data centre presence in Hamina, Finland, bringing the total investment by Google to 2 billion euros since 2009. Our investments will support approximately 4,300 jobs in Finland per year on average, over the next two years and beyond.


Our Hamina data center is a significant driver of economic growth and opportunity. It also serves as a model of sustainability and energy efficiency for all of our data centers. 


This week we took another big step in our commitment to sustainability globally, by making the biggest corporate purchase of renewable energy in history. 


Today I’m announcing that nearly half of the megawatts produced will be here in Europe, through the launch of 10 renewable energy projects. These agreements will spur the construction of more than 1 billion euros in new energy infrastructure in the EU, ranging from a new offshore wind project in Belgium, to five solar energy projects in Denmark, and two wind energy projects in Sweden. In Finland, we are committing to two new wind energy projects that will more than double our renewable energy capacity in the country, and ensure we continue to match almost all of the electricity consumption at our Finnish data center with local carbon-free sources, even as we grow our operations.


If infrastructure is the backbone of a strong digital economy, people are at its heart. The second way we can help Europe harness its opportunities is through investments to reskill the workforce for the new digital economy. 


The Nordics have already shown strong leadership. For example, Finland is educating 1 percent of its population on artificial intelligence. But AI is only one area where more education is needed—in the next 10 to 15 years, 90 percent of all jobs will require some level of digital skills. That’s why we launched Grow with Google, a global effort to provide free trainings designed to help people find a job, advance their career or grow their business. In Europe, we’ve already trained more than 5 million people in digital skills, both online and in physical classrooms.  


A couple weeks ago, we opened a Grow with Google skills hub, called a Digital Garage, in Helsinki. Today, I’ll have the chance to meet with several students who have already attended courses there. I look forward to discussing the challenges facing job-seekers today and the importance of digital skills in the fast-changing job market.


To help even more people prepare for future jobs, Google.org, our philanthropy arm, is making a grant worth $2 million to Nesta, a foundation focused on innovation. With this grant, Nesta will organize training partnerships with trade unions in Finland, Sweden, Denmark, the Netherlands and Belgium. 


At Google, we feel a deep responsibility to ensure that everyone can benefit from the opportunities that technology creates. That applies not just to job training but the development of responsible innovation, as well. For example, last year, we announced a set of AI principles that guide our work and the types of projects we’ll pursue.


This isn’t a job for one company, or one region, alone. Today, I’ll be joining a roundtable with stakeholders from across the Nordic countries, hosted by the Finnish government in our Google skills hub, to discuss how we can work together to advance these priorities. We will also discuss the role of smart regulation and global frameworks to guide the development of AI and other emerging technologies. 


We look forward to partnering with governments and other stakeholders in the months and years ahead. Together, we can make sure every European benefits from a strong and sustainable digital economy.

Bringing online safety training to Irish schools with Barnardos

As a parent, I know how challenging it is to keep up with everything that your children are doing on their laptops, tablets and mobile phones every day. It’s more important than ever that we learn about issues like cyberbullying and the effects of children spending a lot of time online. At Google, we’re finding ways to help children make smart choices and protect themselves online, and helping parents find the right balance for their families.

Today, at an event in Dublin with Ireland’s Minister for Education and Skills, Joe McHugh, TD, our CEO, Sundar Pichai, unveiled a €1 million Google.org grant for online safety training with Irish children’s NGO Barnardos. The grant will help Barnardos bring it’s Online Safety Programme workshops to more than 75,000 Irish children over the next four years.

Barnardos Online Safety Programme provides interactive classes for children and young people, teachers, parents and professionals on internet safety and cyberbullying. One of the goals is to promote ongoing communication between children and adults on these topics.

We’ve also created an online resource for parents, children and teachers called Be Internet Legends, which is now available to everyone in Ireland. The program provides teaching resources, family guides and interactive online games, all focused on the five fundamentals of an Internet Legend: being sharp, alert, secure, kind and brave.

We recognize our responsibility as a company to ensure that the internet is accessible and  used in a positive way. Through this program and the rollout of Be Internet Legends, we intend to make the internet a safer place for young people in Ireland and around the world.