The YouTube audience is more than just viewers—it’s fans. While viewers sit back, fans lean forward, forming passionate communities around their favorite channels. As brands continue to blur the line between advertiser and creator, we want to recognize those brands that regularly publish content—paid or otherwise—to build an engaged fanbase. That’s why we’re excited to launch the first-ever Brand Channel Leaderboard. Want to see which brands made the cut? Check out the standings on Think With Google.