What March Madness Trends Mean for Marketers

The country has been going mad for college hoops over the past few weeks. This year, we saw an 80% jump in mobile use for college basketball news searches during March Madness. As the Final Four prepare to duke it out, Think with Google takes a look at the latest trends they’re seeing in Google and YouTube data and explores what they mean for your next event strategy in a new infographic. As live events increasingly lend to mobile use, make sure your related content is easy to access on all devices.