Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important. Improper implementation can lead to accidental clicks, and our goal is to build a strong ecosystem that benefits users, advertisers and developers in the long term.
Our goal is to provide examples which help developers create positive user experiences. Users should not be overwhelmed with interstitial ads. Repeated interstitial ads often lead to poor user experiences and accidental clicks.
Additionally, users should not be surprised by interstitial ads. Placing interstitial ads so that they suddenly appear when a user is focused on a task at hand (e.g., playing a game, filling out a form, reading content) may lead to accidental clicks and often creates a frustrating user experience.
Finally, ads should not be placed in a way that prevents viewing the app’s core content, nor in a way that interferes with navigating or interacting with the app’s core content and functionality.
More examples and details, along with additional visual examples of best practices can be found on the AdMob Help Center. Here you will find disallowed implementations and recommendations on how to fix interstitial implementations, as well as general interstitial ad guidance.
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Posted by John Brown
Head of Publisher Policy Communications