At AdMob, we know how important user experience is to creating a great app. Non-intrusive ads make for happy users and higher ad engagement rates, and we think rewarded videos are the next step in meeting and exceeding a users expectations for a great experience. Here are three ways AdMob can help improve your user experience with rewarded video ads.

1. Consistency

With reliable UX patterns, you’ll form clear breaks in your apps where users are expecting to see engaging ads. And when it comes to rewarded video, ads that appear at just the right moment will provide a mutual benefit to both user and publisher. For example, in a gaming app, you might want to reward your user with extra lives in exchange for watching a video at a moment when the game would otherwise end. Your users will thank you for it!

2. No tricks

A rewarded video is still an ad, so it is important to make the value exchange between user and publisher transparent. Users are presented with a clear description of the action required from them and what they will get in return, before choosing whether to opt-in to view the rewarded video. And while advertisers pay for an install, the option to install an app as a result of watching a rewarded video is not incentivized: the user is rewarded for viewing the message and the action to install is optional.

3. Optimum engagement

We use Firebase Analytics to help you understand your audience better. With Firebase, A/B testing is simple and can ensure you are getting the most out of your exchange with the user. Optimizing reward value, frequency of ads, and ad placement in app all contribute to a successful rewarded strategy that results in happy users.

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