Native is the next big thing in mobile advertising with spending on native ads expected to grow to $21 billion in 2018. This is a huge potential opportunity for app developers, but how can you use native ads to help boost your UX and monetize your app? Here’s a quick overview of what native advertising is, and how you can get started.

What’s Native?
Native advertisements match both the form and function of the user experience in which they’re placed. They also match the visual design of the app they live within. Native ads augment the user experience by providing value through relevant ads that flow within the context of surrounding app content. Put simply; native ads fit in.


Native advertising isn’t a new thing.
Since the golden days of wireless radio and daily newspapers, advertisers have looked for innovative ways to match up their brands and messages with the environment in which they’re served to consumers. In the digital advertising world, Google was one of the first “native” advertiser, developing search ads that directly matched the information on the search results page.

But today, consumers are everywhere.
And we’ve had to adapt; delivering higher quality content that can flex to different screens and sizes. For example, mobile-optimized websites now have big buttons and fonts and mobile apps let users scroll up and down or left and right, rather than having to click through to the pages they want to view. Native also understands that preserving that user experience is vital to successful advertising.

Our content has evolved, and our ads need to follow.
Nobody likes their app experience to be side-swiped by an obtrusive, ugly ad. Native advertising offers a simple solution: ads that fit the form and function of a developer’s content. We help you create ads that are beautiful and engaging, so consumers can maintain their good buzz.

Native ads are cohesive.
They never stand out like a sore thumb. They’re made to match the look and feel of the app, and are consistent with platform behavior, so that the viewer feels like the ad fits seamlessly with their content experience. In other words - they’re ads with UX in mind.

Get started - In 5 easy steps:

1. Sign in to your AdMob account at https://apps.admob.com
2. Click the Monetize tab/All apps/+ new ad unit/Native
3. Choose from a variety of ad sizes,  templates and types 
4. Customize them to fit within your app’s UI 
5. Drop a few lines of code in your app to request your new native ads. Too easy!

For more on creating a native ad, check out our help center or head here.

Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Posted by Chris Jones, Social Team, AdMob.