Tag Archives: #YouTube #YouTubeMusic #MusicStreaming

Introducing the first ever Class of 2019 for YouTube NextUp for Artists, Mumbai!

This June, we announced that YouTube NextUp is back in India for its 4th edition, with special editions to celebrate the diversity of talent on the platform. 

For the NextUp for Artists edition, we received an overwhelming response from the length and breadth of the country, across varied forms of music and in diverse languages. Be it hip-hop or rap, electronic music or folk, classical or pop -- the quality of music that India’s young artists are creating is truly inspiring. 

We are extremely excited for them to find a global audience on YouTube, find success and make their voice heard. All our NextUp for Artist winners will join us at our first NextUp class for this year; scheduled to take place at our Pop-Up Space in Mumbai, this August. 

Over the course of five days, the winners will attend workshops to enhance their production skills, camera work, lighting, sound, audio and more! That’s not all, they will be mentored by industry veterans, leading music label and marketing executives on songwriting, digital marketing and building and managing their brand. Each winner will also receive a production voucher worth INR 1,40,000.

***Drum Roll***

Meet the YouTube NextUp for Artists 2019 Winners (in no particular order) and take a sneak-peek into their musical journey:

Prabh Deep -- A hip/hop rap artist, who started out as a breakdancer before finding his musical voice;  Prabh Deep recently dropped his album ‘K I N G’ on YouTube.
Arjit Agarwal -- Based in Lucknow, Arjit draws inspiration from A.R Rahman, adding a unique indo-western element to his compositions. Fun fact...he can also play the cajon! 
Cover TV --  Covers, Compositions and Competitions has Varsha owning the music space. You may recognize her from Indian Idol 6, X Factor and The Voice India! 
Tom Murmu -- A band set out to represent Jharkhand’s cultural heritage through music by fusing  regional Santhali sounds with modern contemporary music.
Prithvi Raj --  Singer, Songwriter, Sound Engineer and Karaoke Jockey, Prithvi is ready to add YouTube Success to his list of accomplishments! 
Taalpatar Shepai -- This Kolkata duo is known for their unique music videos that convey social/political messages through song.
Vani Rao -- A brother/sister team who have spoiled us for choice, with an abundance of musical content , including Bollywood, Western, Classical, Medleys and Mashups!
LostStoriesMusic - These DJs have set out to familiarize India with the international sounds of Trance, by fusing it with Indian melodies.
Akanksha Bhandari - A Bollywood playback singer, whose career started on YouTube itself. You might recognize her voice from the albums of Fukrey Returns and Namaste England! 
Bharatt-Saurabh -- An Economics post graduate and a Computer Engineer form this dynamic duo that covers everything from singing, composing, producing and writing their original music. 

And that is not all! For our first Artists edition, Winners will get an opportunity to perform at India’s largest music industry conference, All About Music. As part of this association with AAM, our artists will also be receiving mentorship from industry specialists and an opportunity to pitch their  original songs to movie producers, music directors and music labels, focusing on Independent music.

Congratulations to the YouTube NextUp for Artists Class of 2019! We can’t wait to see the magic you create in Mumbai, and on YouTube!

Up next, Winner announcements for NextUp Women to Watch and NextUp for Gamers. Stay tuned!

Posted by Marc Lefkowitz, Head of YouTube Creator and Artist Development, APAC

Introducing YouTube Music in India

From classics like Tujhe Dekha Toh, to global sensations like Kolaveri Di, to recent rap song Apna Time Aayega, and landmark videos like Despacito, Lahore, Rangamma Mangamma, more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.

We are introducing YouTube Music, our made-for-music app with the magic of YouTube: making the world of music easier to explore and more personalized than ever to users in India. The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here.

YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you may not be able to find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background while you toggle between apps, write a text message or lock your phone while you’re going for a run, along with offline downloads and an ad-free experience for ₹99* a month.
If you are a subscriber to Google Play Music, there’s good news: You get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change -- you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Here are six reasons why we think you will like it:
1/It’s ALL here! Not just music videos, but official songs, albums, singles, remixes, live performances, covers and hard-to-find music that one can find only on YouTube.
2/ Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the music played before and what the listener is doing. So if you are in the gym workin’ out or escaping during your daily commute, the right music is right there on the YouTube Music app.
3/ Thousands of playlists across any genre, mood, activity, or language. Try “Bollywood Hotlist”, “Featuring Drake”, “Upbeat Hindi Retro”, “Cosmic Indie Pop”, “Kollywood Hotlist” or “Tollywood Hotlist” to discover new music.
4/ Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”?  We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
5/ The hottest videos. YouTube Music will keep you updated on what’s hot! The hottest videos in the world are right there, on their dedicated Hotlist screen. Today in India, it features Luka Chuppi, Petta - Marana Mass Official Video, Thassadiyya Full Video Song.
6/ Download your favorite tracks. For paid members your Offline Mixtape automatically downloads up to 100 songs you love on your mobile device, in case you forgot to do it yourself. And yes, paid members can also download songs, videos, albums or playlists too. Visit the Library tab to find it easily, along with your other downloaded albums, songs, and playlists. Adjust number of songs to download and more in your download settings.
To extend the features of YouTube Music Premium beyond the music app, we’re also introducing YouTube Premium, YouTube Premium includes ad-free, background and offline play across all of YouTube, as well as access to YouTube Originals including Cobra Kai, BTS: Burn The Stage. But because it includes our brand new YouTube Music service, the price will be 129 rupees for all new members.
Samsung Galaxy S10 customers have a reason to celebrate too! Samsung Galaxy S10 users can enjoy 4 months of free, uninterrupted access to YouTube Premium, which includes access to YouTube Music*.
By T.Jay Fowler, Director of Product Management, Music Products, YouTube

Note: *Standard eligibility applies: Offer only available to customers who are not current YouTube Premium, YouTube Music Premium or Google Play Music subscribers. At the end of the trial period, users will be automatically charged the standard subscription price unless cancelled before the end of the trial. Offer must be redeemed by March 31, 2020.