Today we’re announcing the general availability of Structured Data Files v8.1. All users can now use SDF v8.1 to upload and download SDFs in the Display & Video 360 UI, and to download SDFs through the Display & Video 360 API.
SDF v8.1 adds support for controlling inventory source settings for Demand Gen ad groups, enforces OMID targeting set at the advertiser level, and renames TrueView Content Filter column to Inventory Mode in “Line Item” and “Insertion Order” files.
In addition to launching SDF v8.1, we are also announcing the following two breaking changes to Structured Data Files that will go into effect on April 22, 2025:
- You will no longer be able to create YouTube video action line items using SDF. Instead, customers should create Demand Gen line items. Any attempted creation of line items using SDF upload with a
Subtype column value of “Action” and a Type column value of “TrueView” will fail.
- You will be required to include the value “Video Partners” in the TrueView Inventory Source Targeting column of line items with the Type column value of “Demand Gen”. Once this enforcement begins, the value will be backfilled for existing line items and included when downloading new Structured Data Files. To control whether ad groups within Demand Gen line items serve on Google Display Network inventory, you will be required to update to SDF v8.1 and set your desired values in the
Demand Gen Inventory Source Strategy and Demand Gen Enabled Inventory Sources columns for ad groups. More details on this renaming and inventory expansion can be found in the Display & Video 360 Help Center.
Full details on the changes between v8 and v8.1 can be found in the Structured Data Files release notes. If you are still using v6, v7 or v7.1, you can follow the instructions in our v7 and v8 migration guides.
If you run into issues or need help with this new version, please follow the instructions in our support guide, or contact us using our contact form.
- Trevor Mulchay, Display & Video 360 API Team