“This experience has been life changing. From a hobbyist, who would have at most written apps used by a few friends, I have now an app used by millions, every day! It is just unbelievable... I am extremely grateful for this opportunity, and it has been the defining story of my life!” - Mohan NooneIndian Railway Train Status grow to over 5M downloads in just 3 years. Today, the app has over 500K daily active users.
Several months after the app was released, Noone looked for ways to monetize his popular app. He decided to implement banners, but didn’t see great results at first due to poor ad placements.
Noone then decided to move the banner ad to the homepage and saw his revenue skyrocket about 10X. Afterwards, Noone decided to add interstitials, which helped him triple his revenue overnight. He believed that it was important not to overwhelm users with ads. Instead of showing interstitials in every session, he randomly triggered the loading, which meant fewer ads for the users.
Over the years, Noone’s dedication to creating a positive user experience helped Indian Railway Train Status achieve over 5M downloads.
|Indian Railway Train Status’ banner ad|
Posted by Henry Wang, AdMob Marketing