In India there are approximately 1.1 billion cellular connections, about 95 percent of which are prepaid SIM cards. Prepaid cellular subscribers use a variety of ways to recharge their mobile phone, or even get help from a friend or a family member. Today, we make it easier for people in India to recharge prepaid SIMs with a new Google Search experience.
Now, when you search for information on cellular recharging with queries like "prepaid mobile recharge", you'll be able to browse plans across several mobile carriers, compare discounts and offers, and recharge a prepaid phone plan using your favourite method.
On the search results page, you just fill in your details into a brief form to surface a list of the available prepaid plans from the relevant carrier. Simply select a plan to view the various recharge offers from mobile payment service providers such as Mobikwik, Paytm, FreeCharge and Google Pay. You can then use the mobile wallet or payment service of your choice to complete the plan purchase through the provider’s website or app. The recharge confirmation page will also show you relevant customer support information.
This search experience is now available for signed-in users on Android, and collates prepaid service plans from Airtel, Vodafone-Idea, Jio and BSNL prepaid for users across India.
In our commitment to organize the world’s information and make it universally accessible and useful, this is a step to help India’s many prepaid cellular users find their favourite recharge pack quickly and conveniently. As with all our platforms, we are committed to helping grow the ecosystem -- any mobile payment provider interested in integrating their service into this experience can simply add a markup to their service, following the tips on this site.
Posted by Bharath Bakaraju, Product Manager, Search