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Introducing ‘Know Your Candidates tool’ for Lok Sabha Elections 2014

Cross-posted from the Google India Blog

Tool to help voters find information about Lok Sabha candidates and their constituency MP

In the last five months, we have made a concerted effort to provide our users a destination for all their information needs for the upcoming Lok Sabha elections. As we get closer to the voting day in many constituencies, we are introducing a new tool as part of our elections portal offeringgoogle.co.in/elections’, called ‘Know Your Candidates’. The new tool will allow you to get easy access to relevant information about political candidates contesting from your constituency and the incumbent Member of Parliament.

This tool integrates publicly available information sourced from Indian organizations such as the Association for Democratic Reforms (ADR), PRS Legislative Research and Liberty Institute India. The tool will provide valuable information for each sitting Lok Sabha MP and contesting candidates such as their disclosed educational background, financial declaration and social media presence (wherever available). The Tool also integrates YouTube candidate bios being produced by Ping Network.

Mapped onto the Google Maps interface, you will be able to find the information about candidates by using pin codes of your area or by zooming into your locality on the map.


We hope that making this information easily accessible will help Indian voters learn more about candidates running for public office and help them to make an informed decision

Posted by Google Elections Team, Google India