On Monday, July 18th at 11:30am, don’t miss our talk: Find and Engage High Value Users From the Start; Google’s Mobile Ad Platform from Soft-launch through Growth with Google’s mobile ad product management leader, Sissie Hsiao. After this session, you’ll be fully up to speed on how to harness Google’s powerful automation to find high value players and build a thriving gaming business.
After the talk, come check out our workshops from 1:00pm to 4:00pm where you’ll meet with our product leaders and get a deep dive on a range of topics. These workshops are 20 minutes long and open to everyone. Seating is limited so be sure to come 5 minutes early to the workshop you want to attend.
| 1:00pm - 1:25pm | Best practices for finding and engaging high quality players Find out how Google’s insights and automated ads tools can help you understand what your players value the most and how to find them. |
| 1:25pm - 1:50pm | Build the buzz and get the install – the one-two punch of awareness and intent Samantha and Connie from the the App Dev team will discuss ways you can improve your keywords to get the best performing Search campaigns. |
| 1:50pm - 2:15pm | Aligning monetization with player happiness Gaming BD Lead Alejandro Manchado will discuss how to maximize your revenue across ads and IAP and tailor your monetization by user segment with AdMob and Firebase. |
| 2:15pm - 2:40pm | More than a glimpse – storytelling using engaging formats As the team lead for Google’s App Developer Sales, Beth will share insights and best practices on how you can use Google’s app promotion solutions to take your app to the next level. |
| 2:40pm - 3:05pm | Tips for taking your game global – efficiently Google has made it really easy for you to launch your app globally. Find out how Google helps you identify which market to enter and localize your app content for users. |
Even if you can’t attend this year, you’ll be able to stay in the loop. We’ll be live tweeting and sharing the event on our Twitter, LinkedIn and Google+ channels, using the hashtags #Google #CasualConnect .
Posted by Henry Wang, Product Marketing, AdMob