T Minus 54 Days Until the Election: Introducing the Google Trends Elections Hub!

With only 54 days until Americans head to the polls, interest in the U.S. presidential election is at an all-time high. In fact, election-related search interest is up 240% in 2016 compared to a similar point during the 2012 election cycle. And those trends around search interest tell an interesting story, revealing the candidates, moments and issues people are most interested in. To make it easier to explore this data, we created the Google Trends Election Hub.

Starting today, the Trends Elections Hub will offer a real-time pulse of the U.S. elections based on Google Trends. On the Hub, you can explore how people are searching for the candidates and political issues across the country. For example, if you explore search interest in the Libertarian party, you’ll see that it’s more searched now than in the 2008 and 2012 elections. The Hub also will help you to find insights about this election at a new, granular level. For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.

At the top of the Hub, you can click to explore the Presidential candidates, Vice Presidential candidates and campaign tickets.

Each candidate and ticket page displays search interest in the candidate or set of candidates across the U.S., as well as top trending related searches and featured insights.

The Election Hub also features county-level data for the first time. Click on a state on the U.S. map, and you can find data around search interest for a Presidential candidate and issues at the county level.

We’ll also be sharing search trends around the biggest questions Americans have about the voting experience. The map below shows a breakdown of how -- and where -- people across the country are searching for voter registration.

Beyond the Hub, you can see Google Trends data across some of your everyday news sites, including AP Election Buzz, RealClearPolitics and ProPublica’s Election DataBot.

With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. electorate through top of mind interests and questions in Search. And as Americans all across the country get ready to head to the polls, we are excited for the Trends Elections Hub to play a role in telling that story. We hope you check it out!

Source: Inside Search