Just a few weeks ago, Canadians flocked to YouTube to watch as a holiday artichoke dip recipe went terribly wrong. If you’re like me, you just had to share this hilarious video with family and friends. And in Canada, this was a clunky process - you had to copy and paste a link into an email or messaging app to share the moment.

That’s about to change. As of today, we’re making it a whole lot easier for Canadians to share their favourite YouTube videos with friends and family.


A few months ago, we began experimenting with better ways to share on YouTube, starting with a small group of users. And now Canada is the first country to roll out this new YouTube sharing feature. Why Canada? Well, it turns out that Canadians are world leaders when it comes to sharing. On our mobile devices, Canadians share videos 15% more often than other global users.

Starting today, when opening the YouTube mobile app, signed-in users with a channel will see a brand new Shared tab. Tap the tab and you’ll be able to add your friends and family as contacts, so you can share with them. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And of course, if you want to continue sharing videos through other apps, you can still do that too.

New sharing feature on your YouTube mobile app

Shared videos all live in your Shared tab, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites. The new feature will be available in both Android and iOS.

New Shared tab on your YouTube mobile app

And there’s more great news - this feature will start rolling out today to all YouTube app users in Canada, but as you share videos with your friends and family around the world, they’ll also get to use the new Shared tab themselves.

Start a group, share your favourite new music video with a friend or make sure your mom knows to never substitute sliced oranges in her artichoke dip. Show someone you care today and share!
Posted by Nicole Bell, YouTube Canada