As you'll see in this video, that's one of the things Progressive Insurance learned from using Google Analytics 360 Suite. The Progressive team discovered that their mobile app visitors wanted more than just helpful insurance quotes; they wanted to buy on the spot. The company responded by improving the customer experience and giving them exactly what they want — the option to buy insurance. The results have been more than satisfactory.
“We sell insurance, but if you think about it, our product is actually data,” says Pawan Divakarla, Progressive's Data & Analytics Business Leader. “Organizing data is crucial for us.” Perhaps your own company is finding that data management is becoming more important to success in today's multi-screen world? If so, watch the video for more of the Progressive story.
To learn more about the Analytics 360 Suite, visit our website.
